Introduction See Competitors Keywords
SpyFu is one of the more feature rich tools, but has the Attractive interface on the market. SpyFu provides SEO and PPC spy application choices . See Competitors Keywords
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this review we’re focusing primarily on its ad hoc lookup capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Keyword recommendations and direction capabilities are built in throughout SpyFu, however I started in the Keyword Research tab.
When testing each tool, I used exactly the same set of five Keywords to see how results differed between every one of my opponents. Were internet shopping , digital marketing, pcmag, IT consultant, and small business accounting. I chose this combination to simulate real world terms that businesses might hunt for (such as publishers such as PCMag) and to find associated search results and vulnerable competitor websites.
After conducting searches I discovered that SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with how much cash a key word is worth. After searching”digital advertising,” for instance, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to keyword overview, related key words, advertiser background, status background, backlinks, keyword group, and SERP analysis. That’s only for a single key word query, showing SpyFu will arguably the most granular deep-dive research into key word data of all the tools I analyzed.
Atop the main results, SpyFu gave me not only CPC for the Keyword, but a daily and yearly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the past year. I received exactly the exact same degree of price breakdown once I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific cost per day, daily search volume, difficulty score, and much more.
At the bottom of the keyword results was that the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Pro equally offer a much more comprehensive breakdown in this respect. SpyFu focuses on monthly cost, which may or might not be important to your business. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on this search page as time passes, was a bit too from the weeds for me as a novice SEO tool user. However, for advertisers and marketers, SpyFu is a gold mine. See Competitors Keywords
With SpyFu Kombat you can look at overlapping and website key words To get up to 3 sites. For the PPC version you can also find a chart which goes back over a span of a couple years demonstrating the general number of key words being bid on by all 3 websites. You may also rollover the chart to find key words specific to only two of the websites if you feel the 3rd site may not be doing as good a job (or vice versa) as 2 of those other websites. It is going to also show you the PPC budgets of those websites as well as the number of organic keywords rank in the top 50 results for said keyword.
When you click it will show you that the Keywords in whatever bucket you click, towards the right of the graph. You can see and download those keywords for your use. As you can see I am on the ads tab however, the choices are comparable when you click the natural tab (on the upper box, the organic one at the underside shows you complete organic keywords).
Switching between the organic tab and the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget must also give you an idea of which of the larger sites are more to the PPC or SEO side of things that may be a good barometer to look at if you happen to be focusing on one place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain name on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at how a website might split parts of the principal domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (with a URL to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories See Competitors Keywords
Keyword Management and Reviews
Keyword management is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with monthly search volume, CPC, problem score, and monthly price. These are SpyFu’s four chief metrics where keyword research is concerned. On the left of this desk are either the keyword you have researched and grouped yourself, or top keyword class tips from SpyFu. On the top right of the desk you can then add chosen keywords to lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists section with targeted lists of domain names and key words like”Assets Which Pay the maximum On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the choices.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This acts the exact same manner You enter a place, industries and keywords, and refine results using filters like AdWords budget and SEO clicks. The search then returns a list of URL leads with this site advertising budget and contact information that may subsequently be exported into your CRM or lead management system. I’d like to view SpyFu go a step further with this and integrate its own SEO lead lists directly using a platform like Salesforce$75.00 in salesforce.com, but the tool is currently ahead of the curve. SEMrush has a beta generation tool, but that’s the closest comes to exactly what SpyFu offers.
But, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are key word in countless industries. The templates can be downloaded by users in the SpyFu site and upload to a AdWords account.
The system also includes deeper SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank tracking in a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and then add a new job. It’s the only and best case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose You ‘ve identified and start monitoring that reports back with domain rankings and keyword ranking changes. Utilizing the tab, I was able to set up custom SEO reports in a few simple steps: Enter a domain name choose if to run a document on SpyFu’s suggested domain keywords or custom key words. I entered my five habit key words in a field, chose up to five competitors’ URLs, then was given the choice to run a one time report or a monthly report.
That sort of analysis is just another area where SpyFu stands out, as it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the instrument built an interactive data visualization which revealed where PCMag’s top key words overlapped with our competitors. There’s also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature that helps unearth ways to gain an SEO edge. See Competitors Keywords
With the SEO performance of its main Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to different sites’ web analytics. Through this platform, you can see time-of-day traffic segments, and on-page behavior.
Keyword Advertisement History
You will be shown by keyword Ad History, through colour bars frequently the Keyword appeared in a domain PPC campaign along with any changes in the ad copy (all of which may be exported to excel). It goes back to 2006 via the Bonus History Button and shows a year’s worth of information.
So it’s pretty straightforward, which is what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here is the advertisement history of the keyword”, plain and simple. Typically, if you see a keyword being advertised on by a PPC advertiser persistent then you can look to apply that ad copy technique to a market of that keyword. If I were advertisements for”hotels in Oklahoma” I might pay attention to that which ad copy has been successful, as time passes, for that main/core key word”resorts”.
Domain Advertisement History
Domain Ad History is similar to Keyword Ad History except it shows the Key word history of a particular domain.
This instrument is useful in Taking a Look at keywords Which Have Been effective for Your competitors (or larger players on your niche) and which ones that they attempted and abandoned (which may be ones for you to avoid from the gate). All of this assumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic term relationships, Publicly available keyword information, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you input. You can filter search volume, by CPC as you can see, and you might exclude key words.
For me, I would rather use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a search tool versus a search tool. See Competitors Keywords
Pricing and Strategies
Since I just said, SpyFu’s Fundamental plan begins at $33 per Month when billed annually (or $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All programs have an unlimited number of key word collection domain, backlink, and competitor/domain comparison search results along with data export. The performance you receive with SpyFu for the cost is an important factor in why we gave it an Editors’ Choice, along with the unlimited search volumes make the instrument even more appealing for research that is ad hoc.
That’s not to mention SpyFu doesn’t cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed annually) bumps leads and contacts to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. The company has slashed on its pricing.
I find that their tools pretty helpful for search. I don’t use Their own Keyword Smart Search as explained above but the amount of data which They provide (in a simple fashion) in the price points they give is quite A nice combination. SpyFu makes its way into my arsenal on just about Every project. See Competitors Keywords