Background See Competitors Traffic
SpyFu is one of the more feature rich tools, but likely has the Least attractive interface on the market. SpyFu provides SEO and PPC spy tool choices . See Competitors Traffic
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but for this particular review we’re focusing on its ad hoc keyword lookup capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and direction capabilities are built in during SpyFu, however I started in the Keyword Research tab.
When testing each tool, I used exactly the same set of five Key words to see how results differed between each of my competitors. Were electronic marketing, pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might search for (including publishers like PCMag) and to find related search results and vulnerable competitor sites.
I discovered that after running searches in my five test terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with how much cash a key word is worth. After hunting”digital advertising,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to key word summary, related keywords, advertiser history, ranking history, backlinks, keyword grouping, and SERP analysis. That is just for one key word revealing how SpyFu does arguably the most granular investigation into keyword data of the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Key word, but a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the key word in the past year. I received exactly the same degree of cost breakdown when I clicked on the Associated Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a particular cost every day, daily investigation volume, difficulty score, and much more.
In the bottom of the results was that the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Guru both provide a much more comprehensive breakdown in this regard. SpyFu targets monthly price, which may or might not be significant to your small business. Results like the Advertiser History graph, a long list and complex diagram of the ads appearing on that search page as time passes, was a bit too in the weeds for me as a newcomer SEO tool user. However, for digital marketers and advertisers, SpyFu is a gold mine. See Competitors Traffic
With SpyFu Kombat you can look at overlapping and website keywords For up to 3 websites. For your PPC version you can also see a chart which goes over a span of a couple years demonstrating that the overall number of keywords being bid on by all 3 websites. You may also rollover the chart to find key words specific to just 2 of those websites if you feel the 3rd website may not be doing as good a job (or vice versa) as two of the other websites. It is going to also show you that the PPC budgets of those websites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click. It is possible to see and download those key words for your use. As you can see I am on the ads tab however, the options are similar when you click the organic tab (on the upper box, the organic one at the bottom shows you complete organic key words ).
Switching between the natural tab and the ppc tab (also as the Total # of organic keywords + PPC advertisement budget should also give you a good idea of which of the larger sites are more to the PPC or SEO side of things that may be a fantastic barometer to look at if you chance to be concentrating on one place on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might split parts of the principal domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (with a link to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories See Competitors Traffic
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, problem score, and monthly cost. These are SpyFu’s four main metrics where key word research is worried. On the left of the table are the key words you have researched and grouped yourself, or top keyword class tips from SpyFu. At the top right of this table you can subsequently add chosen key words for lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound connection between SEO and client relationship management (CRM). From the List Builder tab, there is a Best Lists section with concentrated lists of domain names and key words like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are some of the options.
Alongside Leading Lists, there is a dedicated Business Leads tab. This acts exactly the same manner You enter keywords and businesses, a place, and refine results using filters like AdWords budget and SEO clicks. The search returns a list of URL leads with that site ad budget and available contact information that may be exported to your CRM or direct management system. I’d love to see SpyFu proceed a step further with this and incorporate its own SEO lead lists directly using a stage such as Salesforce$75.00 in salesforce.com, but the instrument is already ahead of the curve. SEMrush includes a lead generation tool, but that is the closest any optimization merchandise that I tested comes to what SpyFu offers.
However, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups in hundreds of industries. The templates can be downloaded by users in the SpyFu site and then upload into a AdWords account.
The platform also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated keyword research and rank tracking in a campaign. My SpyFu is just available in paid programs (not the free trial), but it lets you install multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then include a new project. It is the only and best example in this roundup of built-in, SEO-focused PM.
There’s also Keywords youstart ongoing tracking that keyword ranking changes and reports back with domain rankings and’ve identified. I was able to set up custom SEO reports in a few simple measures: Enter a domain name choose whether or not to run a report on SpyFu’s suggested domain key words or custom key words. I entered my five custom key words picked up to five competitors’ URLs, and then was given the choice to run a one-off report or a report.
That sort of aggressive analysis is another area where SpyFu stands outside, as it also includes a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the tool built an interactive data visualization that showed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls a”key word world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is another feature which will help ways to gain an SEO edge. See Competitors Traffic
Along with the SEO performance of its product, SpyFu has introduced a research tool named Nacho Analytics, which offers access to the web analytics of websites. Through this stage, you can see time-of-day visitors sections, and behavior.
Keyword Ad History
Ad History will show you, via colour bars, how frequently the Keyword appeared in a domain’s PPC campaign along with any changes in the ad copy (all of which can be exported into excel). It shows that a year’s worth of data and goes back to 2006 via the Bonus History Button.
So it’s fairly straightforward, and that’s exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the advertisement history of the key word”, plain and simple. Normally, if you find a key word being promoted on by a PPC advertiser that is fantastic consistent then you can look to employ that advertisement copy technique to a market of the keyword. If I were advertisements for”hotels in Oklahoma” I would listen to that which ad copy has been successful, as time passes, for that main/core keyword”hotels”.
Domain Ad History
Except it reveals the domain Ad History is similar to Keyword Ad History History of a domain.
This tool is useful in looking Your competitors (or bigger players in your market ) and which ones that they tried and left (which may be ones for you to avoid out of the gate). All this assumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic word connections, Publicly available keyword information, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you input. You could filter by CPC, search volume as you can see, and you might exclude key words.
For me, I prefer to use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a research tool versus a research tool. See Competitors Traffic
Pricing and Strategies
As I just mentioned, SpyFu’s Basic plan begins at $33 per Month when billed yearly (or $39 per month ). Though, contrary to other tools in this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All programs come with an infinite number of backlink name, key word group, domain, and competitor/domain comparison search results along with unlimited data export. The functionality that you get with SpyFu for your cost is an important element in the reason we gave it an Editors’ Choice, along with the search volumes make the tool even more appealing for research that is keyword that is ad hoc.
That is not to say SpyFu doesn’t cap anything. The Fundamental Program provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed yearly ) bumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the company has slashed its pricing.
I find their tools pretty useful for search that is competitive. I do not use Their own Keyword Smart Search which They give (in a straightforward fashion) at the price points they provide is very A combination that is nice. SpyFu makes its way into my toolbox on just about Every undertaking. See Competitors Traffic