Background See Keywords For A Website
SpyFu is one of the feature rich tools, but probably has the Least appealing interface on the market. SpyFu provides SEO and PPC spy tool options . See Keywords For A Website
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but with this particular review we are focusing on its own ad hoc keyword research capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Management capacities and keyword recommendations are built in during SpyFu, but I began from the Keyword Research tab.
When I used the Exact Same set of five Keywords to see how results differed between every one of my opponents. The five keywords I used were online shopping , digital marketing, pcmag, IT consultant, and small business accounting. I chose this combination to simulate real world terms that companies might search for (such as publishers such as PCMag) and to discover related search results and vulnerable competitor websites.
I discovered that after conducting searches on my five test terms SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much money a keyword could be worth. After hunting”digital advertising,” for example, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into keyword overview, related key words, advertiser history, status background, traffic, key word grouping, and SERP analysis. That is just for one key word query, showing how SpyFu does arguably the most granular deep-dive research into keyword data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, but a daily and monthly cost breakdown in addition to the number of unique advertisers had appeared on the keyword in the last year. I got exactly the exact same degree of price breakdown when I clicked on the Related Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a specific price per day, daily investigation volume, difficulty rating, and much more.
At the bottom of the results was that the SERP analysis. This broke down every URL in the search results page, though KWFinder and Moz Guru equally provide a much more detailed breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a lengthy list and complex diagram of the ads appearing on that search page over time, was a bit too in the weeds for me as a novice SEO tool user. But for advertisers and marketers, SpyFu is a gold mine. See Keywords For A Website
With SpyFu Kombat you can look at overlapping and website key words To get up to 3 websites. For your PPC version you may also find a graph which goes over a period of a few years showing the overall number of key words being bid on by all three websites. You can also rollover the chart to find keywords specific to only two of those sites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as two of those other sites. It will also show you the PPC budgets of the sites in addition to the amount of organic keywords rank in the top 50 results for keyword.
When you click an area of the circle graph it will show you the Keywords in whatever bucket you click. You can see and download those key words for your use. As you can see I am on the advertisements tab however, the choices are similar when you click the natural tab (on the upper box, the organic one on the bottom shows you complete organic keywords).
Switching between the natural tab and the ppc tab (also as the Overall # of organic search phrases + PPC ad budget should also give you a good idea of which of the larger sites are more into the PPC or SEO side of things that may be a fantastic barometer to check at if you chance to be concentrating on a single place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and also are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might split parts of the principal domain, maybe a fantastic spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to complete Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (with a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories See Keywords For A Website
Keyword Management and Reports
Keyword management is baked in to SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, problem score, and monthly price. All these are SpyFu’s four chief metrics where keyword research is worried. On the left of the table are the key words you have researched and booted yourself, or top keyword class suggestions from SpyFu. On the top right of this desk you can subsequently add selected key words to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its profound connection between SEO and client relationship management (CRM). In the List Builder tab, there’s a Top Lists segment with targeted lists of domain names and key words like”Domains That Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the options.
Next to Leading Lists, there’s a dedicated Business Leads tab. This basically acts the exact same way You enter businesses and keywords, a place, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of leads with that site’s monthly ad budget and contact information that is accessible that may be exported into your CRM or direct management system. I’d love to see SpyFu go a step farther with this and integrate its own SEO lead lists directly with a platform such as Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a beta lead generation tool, but that’s the closest any optimization product that I tested comes to what SpyFu offers.
But, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups in hundreds of industries. The templates can be downloaded by users from the SpyFu site and upload into an AdWords account.
The platform also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated keyword research and rank tracking in a campaign. My SpyFu is only accessible paid programs (not the free trial), but it allows you to set up multiple projects tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and add a new project. It is the only and greatest case in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose Keywords youstart continuing monitoring that keyword position changes and reports back together with domain rankings and’ve identified. I was also able to set up custom SEO reports in a few simple steps: Enter a domain name and then choose if to conduct a report on SpyFu’s suggested custom keywords or domain key words. I entered my five custom keywords picked up to five competitors’ URLs, then was given the choice to run either a one time report or a report.
This sort of competitive analysis is another area in which SpyFu stands outside, as it also has a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument built an interactive information visualization which revealed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls a”key word world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature which helps unearth ways to gain an SEO advantage. See Keywords For A Website
Along with the SEO performance of its Solution, SpyFu has introduced a study tool called Nacho Analytics, which offers access to the web analytics of different websites. Through this stage, you can view time-of-day traffic, segments, and search-engine behaviour.
Keyword Ad History
Advertisement Background will show you, via color coded bars, how often the Key words appeared in a domain’s PPC campaign along with any changes in the ad copy (all of which may be exported to excel). It goes back to 2006 via the Bonus History Button and shows a year’s worth of data up front.
So it’s fairly straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here’s the advertisement history of the keyword”, plain and simple. If you see a key word being promoted on by a fantastic PPC advertiser persistent you can look to employ that advertisement copy technique to a niche market of the keyword that is bigger. If I were advertisements for”resorts in Oklahoma” I would pay attention to what ad copy has been successful, over time, for that main/core keyword”hotels”.
Domain Advertisement History
Domain Ad History is similar to Keyword Advertisement History except it shows the Key word history of a particular domainname.
This tool is useful in looking Your opponents (or bigger players in your niche) and which ones that they tried and left (which could be ones for you to prevent out of the gate). All of this presumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic term relationships, Publicly available keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you input. You can also filter from CPC, search volume, as you can see, and you might also exclude key words.
For me personally, I would rather use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research tool versus a search tool. See Keywords For A Website
Pricing and Plans
As I said, SpyFu’s Basic plan begins at $33 each Month when billed yearly (or $39 per month ). Though, contrary to other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search results. All plans have an unlimited number of keyword, keyword collection name, domain, backlink, and comparison search results along with data export. The functionality you receive with SpyFu for the price is a significant factor in why we gave it an Editors’ Choice, and the boundless search volumes make the tool much more appealing for study that is ad hoc.
That is not to say SpyFu does not cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed annually) bumps leads and contacts to 500 and weekly monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the firm has actually slashed its pricing because our inspection, which makes it even more attractive to SMBs.
I find their tools helpful for research. I do not use Their own Keyword Smart Search described above but the number of data that They provide (in a straightforward fashion) in the price points that they give is quite A combination that is wonderful. SpyFu makes its way Each project. See Keywords For A Website