Introduction See What Keywords A Site Ranks For
SpyFu is among the more feature rich tools, but has the Least attractive interface on the market. SpyFu provides SEO and PPC spy application choices . See What Keywords A Site Ranks For
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do throughout the spectrum of SEO tooling, but for this review we are focusing primarily on its own ad hoc keyword research capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Direction capabilities and keyword recommendations are built in throughout SpyFu, but I started in the Keyword Research tab.
When testing each instrument, I used the Exact Same set of five Keywords to see how results differed between every one of my competitors. The five key words that I used were electronic advertising pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that companies might hunt for (such as publishers such as PCMag) and to discover related search results and vulnerable competition websites.
After running searches I found that SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with exactly how much money a keyword could be worth. After searching”digital advertising,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to key word summary, related keywords, advertiser history, status background, traffic, key word grouping, and SERP analysis. That’s only for a single keyword revealing SpyFu does arguably the most granular research into data of the tools I tested.
Atop the results, SpyFu gave me not CPC for the Key word, but a daily and yearly cost breakdown as well as how many unique advertisers had appeared on the keyword in the last year. I got exactly the same degree of cost breakdown when I clicked on the Associated Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a particular price every day, daily search volume, difficulty rating, and more.
In the bottom of the keyword results was that the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Guru both provide a more detailed breakdown in this respect. SpyFu focuses. Results such as the Advertiser History chart, a long list and complex diagram of the advertisements appearing on that search page as time passes, was a bit too in the weeds for me as a novice SEO tool user. But for advertisers and marketers, SpyFu can be a gold mine. See What Keywords A Site Ranks For
With SpyFu Kombat you can look at overlapping and website specific key words For up to 3 sites. For the PPC version you can also find a chart which goes back over a period of a couple years showing that the general number of key words being bid on by all three sites. You may also rollover the graph to find key words specific to just 2 of the sites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as two of those other websites. It will also show you that the PPC budgets of those websites as well as the number of organic keywords rank in the top 50 results for said keyword.
When you click it will show you that the Keywords in whatever bucket you click, to the right of the chart. It is possible to see and download those key words for your use. As you can see I’m on the advertisements tab but the options are similar when you click on the natural tab (on the top box, the organic one at the bottom shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget should also give you a good idea of what of the bigger sites are more into the PPC or SEO aspect of things which can be a fantastic barometer to look in if you chance to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain on the home page and also are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might split parts of the principal domain, perhaps a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to complete Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (using a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories See What Keywords A Site Ranks For
Keyword Management and Reviews
Keyword management is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with monthly search volume, CPC, difficulty rating, and monthly cost. All these are SpyFu’s four main metrics where key word research is worried. On the left of the desk are the key words you have researched and grouped yourself, or high keyword group suggestions from SpyFu. At the top right of the desk you can then add chosen keywords for lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists section with concentrated lists of domains and keywords like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are some of the options.
Alongside Top Lists, there is a dedicated Business Leads tab. This essentially acts the same manner as a key word search: You enter a location, businesses and key words, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of URL leads with that site ad budget and contact information that is available that may be exported into your CRM or direct management system. I’d love to see SpyFu proceed a step farther with this and integrate its own SEO lead lists directly with a stage such as Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush has a beta lead generation instrument, but that’s the closest comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for keyword groups . Users can download the templates from the SpyFu website and then upload into a AdWords account.
The system also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated key word study and rank tracking within a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and add a new project. It’s the only and greatest case in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you take Keywords you’ve identified and start ongoing tracking that keyword ranking changes and reports back with domain positions. I was able to prepare custom SEO reports in a few straightforward steps: Enter a domain name and then choose whether or not to conduct a document on SpyFu’s suggested domain keywords or custom key words. I entered my five custom keywords chose up to five opponents’ URLs, then was given the option to run a report or a recurring report.
That sort of competitive analysis is just another area where SpyFu stands outside, as it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument built an interactive information visualization that revealed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls for a”keyword universe,” list CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is another feature which helps ways for one to gain an SEO advantage on the competition. See What Keywords A Site Ranks For
Together with the SEO performance of its product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to different sites’ web analytics. Through this stage, you can see behavior traffic, and segments.
Keyword Advertisement History
Keyword Advertisement History will show you, through coded bars, how often the Key words appeared in a domain’s PPC campaign alongside any modifications in the ad copy (all of which can be exported into excel). It goes back to 2006 through the Bonus History Button and shows a year’s worth of information.
So it is fairly straightforward, which is exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the ad history of this key word”, plain and simple. Typically, if you see a keyword being advertised on by a PPC advertiser that is fantastic consistent then it’s possible to look to employ that advertisement copy technique to a niche market of the keyword that is bigger. If I were advertisements for”hotels in Oklahoma” I would pay attention to that which ad copy was successful, as time passes, for this main/core key word”hotels”.
Domain Ad History
Domain Ad History is similar to Keyword Ad History except it reveals the History of a specific domainname.
This tool is useful in looking Your competitors (or bigger players on your niche) and which ones they attempted and left (which may be ones that you avoid from the gate). All of this assumes the domain you are currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic word connections, Publicly available keyword information, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You can filter from CPC, look volume as you can see, and you can exclude key words.
For me personally, I would rather use the Organic key words found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a competitive research tool versus a keyword search tool. See What Keywords A Site Ranks For
Pricing and Strategies
As I said, SpyFu’s Basic plan begins at $33 per Month when billed annually (roughly $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search results. All plans come with an unlimited number of competitor/domain comparison search results name, keyword collection, backlink, and domain name along with data export. The functionality you get with SpyFu for your cost is an important factor in the reason we gave it an Editors’ Choice, along with the boundless search volumes make the tool even more appealing for ad hoc study that is keyword.
That is not to say SpyFu does not cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed yearly ) bumps contacts and leads to 500 and weekly monitored keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the firm has really slashed its pricing because our inspection, making it attractive to SMBs.
I find their tools helpful for competitive search. I do not use Their own Keyword Smart Search much as explained above but the number of information that They provide (in a simple fashion) at the price points they give is very A combination that is wonderful. SpyFu makes its way into my toolbox on just about Each project. See What Keywords A Site Ranks For