Introduction See Where Your Competitors Are Advertising
SpyFu is one of the more feature rich tools, but probably has the Least appealing interface out there. SpyFu offers SEO and PPC spy tool choices along with their very own search tool. See Where Your Competitors Are Advertising
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but with this particular review we are focusing on its own ad hoc lookup capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Management capabilities and recommendations are built in during SpyFu, but I began in the Keyword Research tab.
When I used the Exact Same set of five Keywords to see outcomes differed between each of my competitors. Were internet shopping advertising, pcmag, IT consultant, and small business accounting. I chose this combination to simulate real world terms that companies might hunt for (such as publishers such as PCMag) as well as to discover related search results and vulnerable competition sites.
After conducting searches in my five evaluation terms, I found that SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with exactly how much cash a keyword could be worth. After searching”digital advertising,” for instance, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word summary, related key words, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That is only for a single key word revealing SpyFu will arguably the most granular research into data of the tools I tested.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown as well as the number of unique advertisers had emerged on the key word in the past year. I got exactly the exact same degree of cost breakdown when I clicked on the Related Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a particular cost every day, daily investigation volume, difficulty score, and much more.
At the bottom of the results that are keyword was that the SERP analysis. This broke down every URL in the search results page, however KWFinder and Moz Pro both offer a more detailed breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a long list and complicated diagram of the ads appearing on that search page as time passes, was somewhat too in the weeds for me as a newcomer SEO instrument user. However, for advertisers and marketers, SpyFu can be a gold mine. See Where Your Competitors Are Advertising
With SpyFu Kombat you can look at overlapping and website key words For up to 3 sites. For the PPC version you may also find a graph which goes over a period of a few years demonstrating that the general number of keywords being bid on by all 3 sites. You may also rollover the chart to find keywords specific to only 2 of those sites if you feel the 3rd site may not be doing as good a job (or vice versa) as two of those other websites. It is going to also show you the PPC budgets of the websites as well as the number of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle graph it will show you the Key words in whatever bucket you click. You can see and download those key words for your use. As you can see I’m on the ads tab however, the choices are comparable once you click the organic tab (on the top box, the organic one on the bottom shows you total organic key words ).
Switching between the natural tab and the ppc tab (as well as the Total # of organic keywords + PPC ad budget must also give you an notion of which of the bigger sites are more to the PPC or SEO aspect of things which can be a good barometer to look at if you chance to be focusing on one area on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain on the home page and are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at how a site might break out parts of the main domain, perhaps a fantastic place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Ad History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories See Where Your Competitors Are Advertising
Keyword Management and Reviews
Keyword management is baked into SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using monthly search volume, CPC, difficulty score, and monthly cost. These are SpyFu’s four main metrics where key word research is worried. On the left of this desk are the keyword you have researched and grouped yourself, or high keyword group suggestions from SpyFu. At the top right of this desk you can then add chosen keywords to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep link between SEO and client relationship management (CRM). From the List Builder tab, there is a Best Lists section with targeted lists of domains and keywords like”Domains That Pay the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are some of the choices.
Next to Leading Lists, there’s a dedicated Company Leads tab. This acts exactly the exact same way as a search: You enter a location, keywords and industries, and refine outcomes using filters like AdWords budget and SEO clicks. The search returns a list of URL leads with the monthly ad budget and available contact information that can be exported to your CRM or lead management system of this site. I’d love to see SpyFu proceed a step farther with this and incorporate its own SEO lead lists straight with a platform like Salesforce$75.00 in salesforce.com, but the tool is currently ahead of the curve. SEMrush includes a beta generation tool, but that is the closest any other optimization merchandise that I tested comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are keyword in hundreds of businesses. The templates can be downloaded by users in the SpyFu website and then upload into an AdWords account.
The system also includes deeper SEO campaign direction With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated key word study and rank tracking within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it lets you install multiple projects tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then add a new project. It’s the only and greatest case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you take You start continuing tracking that keyword position changes and reports back with weekly domain positions and’ve identified. I was also able to set up custom SEO reports in a few straightforward steps: Enter a domain name and choose whether or not to run a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five habit keywords chose up to five competitors’ URLs, and then was given the choice to run a one-off report or a monthly report.
That Type of analysis is another area where SpyFu stands out, since it also has a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument quickly built an interactive data visualization that revealed where PCMag key words overlapped with our opponents. There is also what SpyFu calls a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This research breakdown is just another feature that will help unearth ways to acquire an SEO advantage on your competitors. See Where Your Competitors Are Advertising
With the SEO functionality of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the internet analytics of sites. Through this platform, you can view behavior , time-of-day traffic, and sections.
Keyword Advertisement History
Keyword Ad History will show you, through colour coded bars frequently the Key words appeared in a domain PPC campaign alongside any changes in the ad copy (all of which can be exported to excel). It shows that a year’s worth of data and goes back to 2006 via the Bonus History Button.
So it is fairly straightforward, which is exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here is the ad history of the key word”, plain and simple. If you see a key word being promoted on by a PPC advertiser that is good persistent then it’s possible to look to employ that ad copy technique to some niche market of that keyword that is larger. If I had been advertising for”resorts in Oklahoma” I would listen to that which ad copy was successful, over time, for that main/core keyword”hotels”.
Domain Advertisement History
Except it reveals the domain Ad History is similar to Keyword Advertisement History Key word history of a specific domain.
This tool is useful in looking Your competitors (or larger players in your niche) and which ones they attempted and left (which may be ones for you to avoid from the gate). All this presumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses word connections, Publicly accessible keyword information, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you enter. You could filter look volume, from CPC as you can see, and you might exclude key words.
For me, I prefer to use the PPC keywords as well as the Organic keywords found In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a search tool versus a keyword research tool. See Where Your Competitors Are Advertising
Pricing and Plans
Since I just said, SpyFu’s Fundamental plan begins at $33 per Month when billed yearly (or $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All programs have an infinite number of keyword collection domain, backlink, and competitor/domain comparison search results along with boundless data export. The functionality that you get with SpyFu for your price is a significant factor in why we gave it an Editors’ Choice, and the search volumes make the instrument even more attractive for ad hoc research that is keyword.
That’s not to say SpyFu doesn’t cap anything. The Fundamental Program provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed annually) bumps contacts and leads to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has slashed on its pricing.
I find their tools pretty helpful for competitive research. I don’t use Their Keyword Smart Search explained above but the amount of information which They provide (in a straightforward fashion) at the price points they give is very A combination that is wonderful. SpyFu makes its way Each undertaking. See Where Your Competitors Are Advertising