Background Sem Competitor Analysis
SpyFu is one of the feature rich tools, but probably has the Least attractive interface out there. SpyFu offers SEO and PPC spy application choices along with their very own keyword research tool. Sem Competitor Analysis
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform across the spectrum of SEO tooling, but with this particular review we’re focusing on its own ad hoc keyword lookup capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Keyword recommendations and direction capacities are built in during SpyFu, however I started in the Keyword Research tab.
When I used the Exact Same set of five Key words to see how outcomes differed between each of my opponents. Were digital marketing pcmag, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that businesses might hunt for (including publishers such as PCMag) as well as to discover associated search results and vulnerable competition websites.
After running searches in my five test terms, I found that SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with how much cash a keyword could be worth. After searching”digital marketing,” for example, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser background, status background, traffic, key word group, and SERP analysis. That is just for one keyword showing SpyFu will the most granular deep-dive investigation into keyword data of the tools I tested.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the past year. I got the same level of price breakdown once I clicked on the Associated Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a specific price per day, daily search volume, difficulty score, and much more.
In the bottom of the results was that the SERP analysis. This broke down each URL in the search results page, however KWFinder and Moz Guru both provide a much more detailed breakdown in this respect. SpyFu focuses on price, which might or might not be significant to your business. Results like the Advertiser History graph, a lengthy list and complex diagram of the advertisements appearing on that search page as time passes, was a bit too in the weeds for me as a newcomer SEO tool user. But for advertisers and marketers, SpyFu can be a gold mine. Sem Competitor Analysis
With SpyFu Kombat you can look at overlapping and website specific keywords To get up to 3 sites. For the PPC version you may also see a graph which goes back over a span of a couple years showing the overall amount of keywords being bid on by all 3 sites. You can also rollover the graph to find key words specific to just 2 of those sites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as two of the other websites. It will also show you that the PPC budgets of those sites in addition to the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click. It is possible to see and download those key words for your own use. As you can see I’m on the ads tab however, the choices are similar when you click on the natural tab (on the top box, the organic one at the underside shows you total organic keywords).
Switching between the natural tab along with the ppc tab (also as the Total # of organic keywords + PPC advertisement budget should also give you a good idea of what of the larger sites are more to the PPC or SEO aspect of things that may be a good barometer to look in if you happen to be concentrating on one area on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might split parts of the main domain, perhaps a good place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Sem Competitor Analysis
Keyword Management and Reports
Keyword direction is baked into SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, problem score, and monthly cost. All these are SpyFu’s four chief metrics where keyword research is concerned. On the left of the table are the keyword you’ve researched and grouped yourself, or high keyword class tips from SpyFu. At the top right of the desk you can subsequently add chosen keywords for lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its profound link between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists segment with targeted lists of domains and keywords like”Domains That Spend the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the options.
Alongside Leading Lists, there is a dedicated Business Leads tab. This acts exactly the exact same manner as a keyword search: You enter a location, businesses and keywords, and refine outcomes using filters such as AdWords budget and SEO clicks. The search returns a list of URL leads with that site advertising budget and available contact information that may be exported to your CRM or lead management system. I’d like to see SpyFu go a step farther with this and incorporate its own SEO lead lists straight with a platform like Salesforce$75.00 in salesforce.com, but the instrument is already ahead of the curve. SEMrush includes a beta lead generation tool, but that’s the closest comes to exactly what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups in countless businesses. Users can download the templates in the SpyFu website and upload to a AdWords account.
The platform also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated keyword research and rank tracking within a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then include a new project. It is the greatest and only example in this roundup of built-in, SEO-focused PM.
There’s also Keywords youbegin continuing monitoring that reports back together with domain rankings and keyword ranking changes and’ve identified. I was also able to prepare custom SEO reports in a few simple steps: Enter a domain name and then choose whether or not to conduct a report on SpyFu’s suggested custom key words or domain key words. I entered my five habit keywords in a field, chose up to five competitors’ URLs, then was given the choice to run a report or a recurring monthly report.
This Type of aggressive analysis is another area in which SpyFu stands out, as it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the tool built an interactive information visualization that showed where PCMag key words overlapped with our opponents. There is also what SpyFu calls a”keyword world,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This research breakdown is another feature that helps ways for one to acquire an SEO edge. Sem Competitor Analysis
With the SEO functionality of its main Solution, SpyFu has introduced a research tool named Nacho Analytics, which offers access to different sites’ internet analytics. Through this platform, you can view time-of-day traffic segments, and on-page behavior.
Keyword Advertisement History
Advertisement History will show you, through colour coded bars often the Key words appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which can be exported into excel). It shows that a year’s worth of data and goes back to 2006 via the Bonus History Button.
So it’s pretty straightforward, which is what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here’s the ad history of the keyword”, plain and simple. If you find a key word being promoted on by a PPC advertiser that is fantastic persistent then you can look to apply that ad copy technique to a market of that bigger keyword. If I had been advertisements for”resorts in Oklahoma” I might listen to what ad copy was successful, over time, for this main/core keyword”resorts”.
Domain Advertisement History
Domain Ad History Is like Keyword Advertisement History except it shows the Keyword history of a domainname.
This tool is useful in looking at keywords Which Have Been successful for Your opponents (or bigger players on your niche) and which ones they attempted and left (which could be ones for you to avoid out of the gate). All of this assumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic term connections, Publicly available keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you can filter from CPC, search volume, and you can also exclude key words.
For me personally, I prefer to use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a research tool versus a research tool. Sem Competitor Analysis
Pricing and Strategies
Since I said, SpyFu’s Basic plan starts at $33 per Month when billed annually (roughly $39 per month ). Though, unlike other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search results. All plans have an unlimited number of keyword, keyword collection , domain, backlink, and comparison search results along with data export. The performance you receive with SpyFu for the price is an important factor in the reason we gave it an Editors’ Choice, and the search volumes make the instrument even more appealing for keyword study that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Basic Program provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed annually) bumps contacts and leads to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the company has really slashed on its pricing since our initial review, making it even more attractive to SMBs.
I find their tools helpful for competitive research. I don’t use Their Keyword Smart Search described above but the amount of information which They give (in a simple fashion) in the price points they provide is quite A combination that is wonderful. SpyFu makes its way Every undertaking. Sem Competitor Analysis