Intro Sem Research Tools
SpyFu is one of the feature rich tools, but likely has the Least attractive interface on the market. SpyFu offers SEO and PPC spy application options . Sem Research Tools
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform across the spectrum of SEO tooling, but for this particular review we’re focusing on its own ad hoc keyword lookup capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and management capacities are built in throughout SpyFu, however I began in the Keyword Research tab.
When I used exactly the same set of five Keywords to observe how results differed between each of my opponents. Were electronic advertising, pcmag, internet shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that companies might search for (including publishers such as PCMag) as well as to find associated search results and vulnerable competition websites.
I found that after conducting searches on my five test terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a keyword is worth. After hunting”digital advertising,” for example, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into keyword summary, related key words, advertiser history, status background, backlinks, keyword group, and SERP analysis. That is only for one keyword query, showing SpyFu does the most granular deep-dive research into key word data of the tools I analyzed.
Atop the primary results, SpyFu gave me not just CPC for the Keyword, but a daily and yearly cost breakdown in addition to how many unique advertisers had appeared on the keyword in the last year. I got exactly the same degree of price breakdown once I clicked on the Associated Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific price per day, daily investigation volume, difficulty score, and much more.
In the bottom of the key word results was that the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Guru both provide a much more detailed breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a long list and complicated diagram of the advertisements appearing on this search page over time, was a bit too in the weeds for me as a novice SEO tool user. But for digital marketers and advertisers, SpyFu is a gold mine. Sem Research Tools
With SpyFu Kombat you can look at overlapping and site key words For up to 3 sites. For the PPC version you may also see a chart which goes back over a span of a couple years demonstrating the overall number of keywords being bid on by all three sites. You can also rollover the chart to find key words specific to just two of the sites if you are feeling the 3rd website may not be doing as great a job (or vice versa) as 2 of those other websites. It will also show you that the PPC budgets of the sites in addition to the number of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle graph it will show you the Key words in whatever bucket you click, towards the right of this chart. You can see and download those keywords for your use. As you can see I am on the advertisements tab however, the options are comparable when you click the organic tab (on the upper box, the natural one at the bottom shows you complete organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Overall # of organic search phrases + PPC ad budget should also give you an idea of what of the bigger sites are more to the PPC or SEO side of things that may be a fantastic barometer to look in if you happen to be concentrating on a single place on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain name on the home page and are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the website might break out parts of the main domain, maybe a fantastic spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Sem Research Tools
Keyword Management and Reports
Keyword management is baked in to SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with minimal search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four chief metrics where key word research is worried. On the left of the desk are either the key words you have researched and booted yourself, or top keyword group suggestions from SpyFu. At the top right of this desk you can then add chosen key words to lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists segment with concentrated lists of domain names and key words like”Assets Which Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are a few of the options.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This acts exactly the same manner as a key word search: You enter industries and keywords, a location, and refine results using filters such as AdWords budget and SEO clicks. The research returns a list of URL leads with this site’s monthly advertising budget and contact information that is available that can be exported into your CRM or lead management system. I’d like to see SpyFu go a step farther with this and integrate its own SEO lead lists directly with a platform such as Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush has a lead generation instrument, but that’s the closest any optimization product that I tested comes to exactly what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups . Users can download the templates in the SpyFu website and upload to an AdWords account.
The system also includes SEO campaign direction Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated keyword study and rank monitoring within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then include a new job. It is the only and greatest case in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you choose Keywords youstart tracking that reports back together with domain positions and keyword ranking changes and’ve identified. Using the webpage, I was also able to set up custom SEO reports in a few straightforward measures: Enter a domain name then choose if to run a report on SpyFu’s suggested custom keywords or domain keywords. I entered my five custom key words picked up to five competitors’ URLs, and then was given the option to run a report or a monthly report.
That sort of aggressive analysis is just another area in which SpyFu stands outside, since it also has a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument built an interactive information visualization which revealed where PCMag’s top keywords overlapped with our opponents. There is also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This study breakdown is just another feature that helps unearth ways for one to gain an SEO edge. Sem Research Tools
With the SEO performance of its primary product, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the internet analytics of other sites. Through this stage, you can see on-page behavior , time-of-day visitors, and segments.
Keyword Ad History
Keyword Ad History will show you, via coded bars often the Keyword appeared in a domain PPC campaign alongside any changes in the ad copy (all of which can be exported to excel). It goes back to 2006 via the Bonus History Button and shows a year’s worth of data up front.
So it is fairly straightforward, and that’s exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the advertisement history of the keyword”, plain and simple. If you see a key word being advertised on by a fantastic PPC advertiser consistent it’s possible to look to apply that ad copy technique to some market of the bigger keyword. If I were advertising for”resorts in Oklahoma” I might pay attention to that which ad copy was successful, as time passes, for this main/core key word”hotels”.
Domain Ad History
Domain Ad History Is like Keyword Ad History except it shows the Key word history of a specific domain.
This instrument is useful in looking Your opponents (or larger players on your market ) and which ones they attempted and left (which may be ones for you to prevent out of the gate). All this assumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic term relationships, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You could also filter by CPC, search volume, as you can see, and you might also exclude key words.
For me, I prefer to use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a research instrument versus a research tool. Sem Research Tools
Pricing and Plans
Since I said, SpyFu’s Basic plan starts at $33 per Month when billed annually (roughly $39 per month ). Though, unlike other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not price by search results. All plans have an unlimited number of competitor/domain comparison search results , keyword collection, backlink, and domain name combined with boundless data export. The performance you receive with SpyFu for the cost is an important element in why we gave it an Editors’ Choice, along with the boundless search volumes make the tool even more appealing for ad hoc study that is keyword.
That’s not to say SpyFu doesn’t cap anything. The Basic Program provides you a potential of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) lumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the firm has slashed on its pricing.
I find that their tools helpful for research that is aggressive. I do not use Their own Keyword Smart Search which They give (in a straightforward fashion) at the price points they give is quite A combination that is nice. SpyFu makes its way Every project. Sem Research Tools