Intro Sem Spy
SpyFu is one of the more feature rich tools, but probably has the Least attractive interface on the market. SpyFu provides SEO and PPC spy application choices . Sem Spy
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this review we are focusing on its ad hoc keyword lookup capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Management capacities and keyword recommendations are built in during SpyFu, but I started from the Keyword Research tab.
When I used the same set of five Key words to see how outcomes differed between every one of my opponents. Were pcmag marketing, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that businesses might hunt for (such as publishers such as PCMag) as well as to discover associated search results and vulnerable competition websites.
I discovered that after running searches on my five evaluation terms SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with exactly how much cash a key word is worth. After hunting”digital marketing,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser background, ranking history, traffic, key word grouping, and SERP analysis. That’s only for a single key word revealing how SpyFu does arguably the most granular investigation into keyword data of all the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, however a daily and yearly cost breakdown as well as how many unique advertisers had emerged on the key word in the last year. I received the exact same degree of price breakdown once I clicked on the Associated Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific cost every day, daily search volume, difficulty rating, and more.
At the bottom of the results that are keyword was that the SERP analysis. This broke down every URL in the search results page, however KWFinder and Moz Pro both provide a much more comprehensive breakdown in this regard. SpyFu focuses. Results such as the Advertiser History graph, a long list and complicated diagram of the advertisements appearing on this search page as time passes, was a bit too in the weeds for me as a newcomer SEO instrument user. But for advertisers and marketers, SpyFu is a gold mine. Sem Spy
With SpyFu Kombat you can look at overlapping and website key words To get up to 3 sites. For the PPC version you may also see a chart which goes back over a period of a couple years demonstrating that the overall number of keywords being bid on by all three sites. You may also rollover the chart to find keywords specific to just two of those sites if you feel the 3rd site might not be doing as good a job (or vice versa) as 2 of those other websites. It will also show you that the PPC budgets of those websites in addition to the amount of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle chart it will show you the Keywords in whatever bucket you click. It is possible to see and download those key words for your own use. As you can see I’m on the advertisements tab but the choices are comparable once you click on the natural tab (on the upper box, the organic one at the underside shows you complete organic key words ).
Switching between the organic tab and the ppc tab (as well as the Total # of organic search phrases + PPC ad budget should also give you an idea of which of the larger sites are more to the PPC or SEO aspect of things that may be a good barometer to check at if you happen to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain on the home page and are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the site might break out parts of the principal domain, maybe a good place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to full Keyword Ad History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (using a URL to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Sem Spy
Keyword Management and Reviews
Keyword management is baked into SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using monthly search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four main metrics where key word research is worried. On the left of the table are the key words you’ve researched and booted yourself, or high keyword group suggestions from SpyFu. At the top right of the desk you can then add chosen key words to lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound link between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Top Lists section with concentrated lists of domains and keywords like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the choices.
Next to Leading Lists, there’s a dedicated Business Leads tab. This essentially acts the exact same manner as a search: You enter industries and key words, a place, and refine results using filters such as AdWords budget and SEO clicks. The research returns a list of URL leads with this site’s monthly ad budget and contact information that is available that may then be exported to your CRM or direct management system. I’d love to view SpyFu go a step further with this and integrate its own SEO lead lists straight with a stage like Salesforce$75.00 at salesforce.com, but this instrument is already ahead of the curve. SEMrush has a beta lead generation tool, but that’s the closest comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups . Users can download the templates in the SpyFu site and upload to a AdWords account.
The platform also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank tracking in a campaign. My SpyFu is only available in paid programs (not the free trial), but it lets you install multiple projects tracking grouped key words plotted against SEO position, traffic worth, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and include a new job. It’s the only and greatest case in this roundup of built-in, SEO-focused PM.
There is also Keywords you’ve identified and start tracking that keyword position changes and reports back with domain positions. I was able to prepare custom SEO reports in a few simple steps: Enter a domain name and then choose if to run a report on SpyFu’s suggested custom keywords or domain keywords. I entered my five habit key words in a field, chose up to five opponents’ URLs, then was given the choice to run a one time report or a recurring report.
That sort of analysis that is competitive is another area where SpyFu stands outside, as it also has a tool called”Kombat” that is available from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the instrument immediately built an interactive information visualization that showed where PCMag’s top key words overlapped with our opponents. There’s also what SpyFu calls a”keyword world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature that will help ways for you to acquire an SEO advantage. Sem Spy
With the SEO functionality of its Solution, SpyFu has introduced a study tool named Nacho Analytics, which offers access to the web analytics of other sites. Through this stage, you can view on-page behavior , time-of-day visitors, and sections.
Keyword Ad History
You will be shown by keyword Ad History, via coded bars frequently the Key words appeared in a domain PPC campaign along with any modifications in the ad copy (all of which may be exported to excel). It shows that a year’s worth of information and goes back to 2006 via the Bonus History Button.
So it is pretty straightforward, and that’s what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the ad history of the key word”, plain and simple. Normally, if you find a keyword being advertised on by a PPC advertiser that is good consistent then you can look to employ that ad copy technique to some niche market of that larger keyword. If I had been advertising for”resorts in Oklahoma” I would pay attention to that which ad copy was successful, over time, for this main/core key word”resorts”.
Domain Advertisement History
Domain Ad History is similar to Keyword Advertisement History except it reveals the Keyword history of a particular domain.
This tool is useful in looking Your competitors (or bigger players on your market ) and which ones that they tried and left (which could be ones for you to avoid from the gate). All this presumes the domain you are currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term connections, Publicly available keyword data, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. You can also filter from CPC, search volume, as you can see, and you might exclude keywords.
For me, I prefer to use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive research tool versus a search tool. Sem Spy
Pricing and Strategies
Since I said, SpyFu’s Basic plan begins at $33 each Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools within this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search results. All programs have an infinite number of keyword, keyword group domain, backlink, and competitor/domain comparison search results along with boundless data export. The functionality that you get with SpyFu for your cost is an important element in the reason we gave it an Editors’ Choice, and the search volumes make the tool even more attractive for keyword study that is ad hoc.
That’s not to say SpyFu does not cap anything. The Fundamental Program gives you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed yearly ) bumps leads and contacts to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the company has slashed on its pricing because our initial inspection, making it attractive to SMBs.
I find that their tools useful for aggressive search. I do not use Their Keyword Smart Search that They give (in a simple fashion) in the price points they give is quite A combination that is nice. SpyFu makes its way into my arsenal on just about Every project. Sem Spy