Introduction Semrush Competitive Data
SpyFu is among the more feature rich tools, but likely has the Least appealing interface out there. SpyFu offers SEO and PPC spy tool choices along with their very own keyword research tool. Semrush Competitive Data
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but with this review we’re focusing primarily on its ad hoc research capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Recommendations and direction capabilities are built in during SpyFu, however I began from the Keyword Research tab.
When testing each tool, I used exactly the same set of five Keywords to see outcomes differed between every one of my competitors. Were pcmag, digital advertising, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that companies might search for (including publishers such as PCMag) as well as to find associated search results and vulnerable competitor websites.
I discovered that, after conducting searches in my five evaluation terms SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with exactly how much cash a keyword is worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to key word summary, related keywords, advertiser history, ranking history, backlinks, keyword grouping, and SERP analysis. That is only for a single keyword query, revealing SpyFu will the most granular investigation into data of the tools I analyzed.
Atop the primary results, SpyFu gave me not CPC for the Keyword, but a daily and yearly cost breakdown as well as how many unique advertisers had emerged on the key word in the past year. I got exactly the exact same level of cost breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results employing a left-hand filter menu to a particular price per day, daily investigation volume, difficulty rating, and much more.
At the bottom of the results was that the SERP analysis. This broke down every URL from the search results page, though KWFinder and Moz Guru both offer a more comprehensive breakdown in this regard. SpyFu targets monthly price, which may or may not be important to your small business. Results such as the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on this search page over time, was somewhat too from the weeds for me as a newcomer SEO tool user. But for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Semrush Competitive Data
With SpyFu Kombat you can look at overlapping and site key words To get up to 3 websites. For the PPC version you may also see a chart which goes back over a period of a couple years demonstrating the overall number of keywords being bid on by all 3 websites. You can also rollover the chart to see keywords specific to only two of the sites if you feel the 3rd website may not be doing as great a job (or vice versa) as 2 of the other sites. It is going to also show you the PPC budgets of the websites in addition to the amount of organic keywords rank in the top 50 results for keyword.
When you click an area of the circle chart it will show you that the Keywords in whatever bucket you click, towards the right of the graph. You can see and download those keywords for your use. As you can see I am on the advertisements tab however, the choices are comparable once you click on the natural tab (on the top box, the natural one at the bottom shows you total organic keywords).
Switching between the natural tab and the ppc tab (also as the Total # of organic search phrases + PPC ad budget should also give you a good notion of what of the bigger sites are more to the PPC or SEO side of things which can be a fantastic barometer to look in if you chance to be focusing on a single area over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain on the home page and are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at how a website might split parts of the principal domain, perhaps a fantastic spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Semrush Competitive Data
Keyword Management and Reports
Keyword direction is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four main metrics where keyword research is worried. On the left of this desk are the keyword you have researched and grouped yourself, or high keyword group suggestions from SpyFu. At the top right of the table you can subsequently add selected keywords for lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there’s a Best Lists segment with targeted lists of domain names and keywords like”Domains That Spend the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are a few of the choices.
Alongside Top Lists, there is a dedicated Company Leads tab. This acts the same way as a search: You enter industries and key words, a place, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with that site’s monthly advertising budget and accessible contact information that can be exported to your CRM or direct management system. I’d like to see SpyFu proceed a step further with this and incorporate its SEO lead lists straight with a platform such as Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a beta generation instrument, but that is the closest any optimization merchandise that I tested comes to exactly what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups that are key word . Users can download the templates from the SpyFu website and then upload into an AdWords account.
The platform also includes deeper SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank tracking in a campaign. My SpyFu is only accessible paid plans (not the free trial), but it lets you set up multiple jobs tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then include a new job. It’s the best and only example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose You ‘ve identified and begin continuing tracking that reports back together with weekly domain positions and keyword position changes. I was able to prepare custom SEO reports in a few simple steps: Enter a domain name and choose whether or not to conduct a report on SpyFu’s suggested custom key words or domain keywords. I entered my five custom key words chose up to five opponents’ URLs, then was given the option to run a one time report or a report.
This sort of competitive analysis is another area where SpyFu stands outside, since it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the instrument immediately built an interactive information visualization that showed where PCMag’s top key words overlapped with our competitors. There is also what SpyFu calls for a”keyword universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This research breakdown is another feature which will help unearth ways to gain an SEO advantage on your competitors. Semrush Competitive Data
With the SEO functionality of its primary product, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the web analytics of sites. Through this platform, you can see time-of-day visitors, segments, and search-engine behaviour.
Keyword Advertisement History
You will be shown by Ad History, via colour coded bars often the Keyword appeared in a domain PPC campaign along with any modifications in the ad copy (all of which can be exported into excel). It shows a year’s worth of information and extends back to 2006 via the Bonus History Button.
So it is fairly straightforward, which is exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the ad history of this keyword”, plain and simple. Normally, if you see a keyword being advertised on by a PPC advertiser that is good persistent you can look to apply that advertisement copy technique to a niche market of the larger keyword. If I had been advertising for”hotels in Oklahoma” I might pay attention to what ad copy has been successful, as time passes, for this main/core keyword”hotels”.
Domain Advertisement History
Domain Ad History is similar to Keyword Advertisement History except it reveals the Keyword history of a domain.
This tool is useful in Taking a Look at keywords Which Have Been successful for Your competitors (or larger players in your niche) and which ones they tried and abandoned (which could be ones that you avoid from the gate). All of this presumes the domain you are researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes word connections, Publicly available keyword data, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you can filter look volume, by CPC, and you might exclude key words.
For me, I prefer to use the PPC keywords as well as the Organic key words found In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a research tool versus a search tool. Semrush Competitive Data
Pricing and Strategies
As I mentioned, SpyFu’s Fundamental plan begins at $33 per Month when billed yearly (or $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not price by search success. All programs come with an infinite number of domain, keyword, keyword group, backlink, and competitor/domain comparison search results along with data export. The functionality that you get with SpyFu for the price is an important factor in why we gave it an Editors’ Choice, along with the unlimited search volumes make the instrument even more attractive for ad hoc study that is keyword.
That is not to mention SpyFu does not cap anything. The Basic Program gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed yearly ) bumps contacts and leads to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the firm has actually slashed on its pricing.
I find that their tools helpful for search that is aggressive. I don’t use Their own Keyword Smart Search which They give (in a simple fashion) in the price points that they give is very A combination that is wonderful. SpyFu makes its way into my toolbox on just about Every undertaking. Semrush Competitive Data