Introduction Semrush Review
SpyFu is among the feature rich tools, but has the Least appealing interface on the market. SpyFu provides SEO and PPC spy application choices alongside their own keyword search tool. Semrush Review
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do across the spectrum of SEO tooling, but for this particular review we are focusing on its own ad hoc lookup capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Keyword recommendations and management capacities are built in during SpyFu, but I began in the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Keywords to observe how results differed between each of my competitors. Were pcmag, electronic marketing, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that companies might search for (such as publishers such as PCMag) as well as to discover associated search results and vulnerable competition sites.
I discovered that, after running searches in my five evaluation terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with how much cash a keyword could be worth. After hunting”digital marketing,” for instance, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to key word summary, related keywords, advertiser background, status background, backlinks, keyword group, and SERP analysis. That’s only for a single keyword query, revealing how SpyFu will the most granular research into data of the tools I analyzed.
Atop the main results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the past year. I received the exact same degree of cost breakdown when I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific price every day, daily search volume, difficulty rating, and much more.
At the bottom of the results that are keyword was the SERP analysis. This broke down every URL from the search results page, though KWFinder and Moz Pro both provide a more detailed breakdown in this respect. SpyFu focuses on cost, which may or might not be important to your business. Results such as the Advertiser History graph, a lengthy list and complex diagram of the advertisements appearing on this search page as time passes, was somewhat too in the weeds for me as a novice SEO tool user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Semrush Review
With SpyFu Kombat you can look at overlapping and website key words To get up to 3 sites. For your PPC version you may also see a graph which goes over a span of a couple years demonstrating the overall number of keywords being bid on by all 3 websites. You may also rollover the graph to see key words specific to only two of those websites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as 2 of those other sites. It is going to also show you that the PPC budgets of the websites as well as the number of organic keywords rank in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click, to the right of the chart. It is possible to see and download those keywords for your own use. As you can see I’m on the advertisements tab but the choices are comparable when you click on the organic tab (on the upper box, the organic one on the bottom shows you total organic keywords).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic search phrases + PPC ad budget should also give you a good notion of which of the larger sites are more into the PPC or SEO aspect of things which can be a good barometer to look at if you chance to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the website might break out parts of the main domain, maybe a fantastic place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to complete Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a link to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Semrush Review
Keyword Management and Reviews
Keyword management is baked in to SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty score, and monthly price. These are SpyFu’s four chief metrics where keyword research is worried. On the left of the table are the keyword you’ve researched and grouped yourself, or high keyword class tips from SpyFu. On the top right of this table you can then add chosen key words to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists section with targeted lists of domain names and keywords like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the options.
Next to Leading Lists, there is a dedicated Business Leads tab. This essentially acts the exact same way as a search: You enter industries and keywords, a place, and refine results using filters like AdWords budget and SEO clicks. The search then returns a list of leads with the monthly advertising budget and contact information that can be exported into your CRM or direct management system of this site. I’d love to see SpyFu proceed a step farther with this and integrate its own SEO lead lists straight using a platform such as Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush includes a lead generation instrument, but that’s the closest comes to what SpyFu offers.
But, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for key word groups in hundreds of industries. The templates can be downloaded by users from the SpyFu website and upload to an AdWords account.
The system also includes deeper SEO campaign management Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword research and rank tracking in a campaign. My SpyFu is only accessible paid plans (not the free trial), but it lets you install multiple projects tracking grouped keywords plotted against SEO position, traffic worth, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and then add a new project. It is the only and greatest case in this roundup of SEO-focused PM.
There’s also Keywords you’ve identified and start tracking that keyword position changes and reports back together with weekly domain rankings. Utilizing the tab, I was able to prepare custom SEO reports in a few simple steps: Enter a domain name and choose if to run a report on SpyFu’s suggested domain key words or custom key words. I entered my five custom keywords chose up to five competitors’ URLs, then was given the choice to run either a report or a monthly report.
This Type of analysis is just another area where SpyFu stands out, since it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument quickly built an interactive information visualization which revealed where the top key words of PCMag overlapped with our competitors. There’s also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This study breakdown is just another feature which helps ways to acquire an SEO edge. Semrush Review
With the SEO functionality of its product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to the internet analytics of websites. Through this platform, you can see time-of-day traffic segments, and on-page behavior.
Keyword Ad History
You will be shown by keyword Advertisement History, via coded bars often the Key words appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which can be exported into excel). It shows a year’s worth of information and extends back to 2006 through the Bonus History Button.
So it is fairly straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the advertisement history of this key word”, plain and simple. If you find a keyword being promoted on by a good PPC advertiser persistent you can look to apply that ad copy technique to a niche market of the keyword. If I were advertising for”resorts in Oklahoma” I would pay attention to what ad copy was successful, over time, for this main/core key word”hotels”.
Domain Ad History
Except it shows the, domain Ad History is similar to Keyword Ad History History of a domainname.
This instrument is useful in looking Your opponents (or bigger players in your niche) and which ones that they tried and abandoned (which may be ones for you to avoid from the gate). All this assumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic word relationships, Publicly accessible keyword data, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you enter. You could also filter search volume, from CPC as you can see, and you can also exclude keywords.
For me, I prefer to use the PPC keywords as well as the Organic key words found In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search instrument versus a keyword search tool. Semrush Review
Pricing and Strategies
As I said, SpyFu’s Basic plan starts at $33 each Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search success. All plans come with an unlimited number of key word group name, domain, backlink, and comparison search results along with unlimited data export. The performance you receive with SpyFu for the cost is a significant factor in why we gave it an Editors’ Choice, along with the boundless search volumes make the instrument much more attractive for ad hoc research.
That’s not to say SpyFu doesn’t cap anything. The Basic Program gives you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed yearly ) lumps leads and contacts to 500 and per week tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the company has slashed on its pricing since our initial inspection, which makes it attractive to SMBs.
I find their tools helpful for competitive research. I do not use Their Keyword Smart Search described above but the amount of data that They provide (in a straightforward fashion) in the price points that they give is quite A combination that is wonderful. SpyFu makes its way Every undertaking. Semrush Review