Intro Semrush Similar Sites
SpyFu is among the feature rich tools, but has the Least appealing interface on the market. SpyFu provides SEO and PPC spy tool choices along with their very own keyword search tool. Semrush Similar Sites
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform across the spectrum of SEO tooling, but with this review we are focusing on its own ad hoc keyword lookup capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Direction capabilities and keyword recommendations are built in during SpyFu, but I started from the Keyword Research tab.
When I used exactly the same set of five Keywords to observe outcomes differed between every one of my competitors. Were electronic advertising pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might search for (including publishers like PCMag) and to find related search results and vulnerable competition websites.
After conducting searches in my five evaluation terms, I found that SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with exactly how much cash a key word is worth. After hunting”digital advertising,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word overview, related key words, advertiser history, status background, traffic, key word grouping, and SERP analysis. That is only for one keyword query, showing SpyFu will arguably the most granular investigation into key word data of the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Keyword, however a daily and monthly cost breakdown as well as the number of unique advertisers had appeared on the key word in the last year. I got exactly the same level of price breakdown once I clicked on the Related Keyword, which also allowed me to narrow results using a left-hand filter menu to a particular price every day, daily search volume, difficulty score, and more.
In the bottom of the key word results was the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Guru equally offer a more detailed breakdown in this regard. SpyFu focuses on price, which may or might not be important to your small business. Results such as the Advertiser History chart, a long list and complex diagram of the advertisements appearing on this search page over time, was somewhat too in the weeds for me as a newcomer SEO instrument user. But for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Semrush Similar Sites
With SpyFu Kombat you can look at overlapping and website keywords For up to 3 sites. For the PPC version you can also find a graph which goes back over a period of a few years demonstrating that the overall amount of key words being bid on by all three sites. You can also rollover the chart to see key words specific to only two of those websites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as 2 of those other sites. It will also show you that the PPC budgets of the sites as well as the amount of organic keywords rank in the top 50 results for said keyword.
When you click it will show you that the Key words in whatever bucket you click. You can see and download those keywords for your use. As you can see I am on the advertisements tab but the choices are similar when you click the natural tab (on the upper box, the natural one at the bottom shows you total organic key words ).
Switching between the natural tab and the ppc tab (also as the Total # of organic keywords + PPC ad budget should also give you a good notion of which of the larger sites are more to the PPC or SEO side of things which can be a fantastic barometer to check at if you happen to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain on the home page and are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at how a site might break out parts of the principal domain, perhaps a fantastic place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to full Keyword Ad History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Semrush Similar Sites
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, problem score, and monthly price. All these are SpyFu’s four chief metrics where key word research is worried. On the left of the table are the key words you’ve researched and booted yourself, or high keyword class tips from SpyFu. At the top right of the desk you can then add chosen key words to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound link between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Best Lists section with targeted lists of domains and keywords like”Assets Which Pay the maximum On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are a few of the options.
Next to Top Lists, there’s a dedicated Company Leads tab. This basically acts the exact same manner as a key word search: You enter a location, key words and businesses, and refine outcomes using filters such as AdWords budget and SEO clicks. The research returns a list of URL leads with this site ad budget and accessible contact information that can then be exported into lead management system or your CRM. I’d love to see SpyFu proceed a step further with this and incorporate its SEO lead lists straight using a platform such as Salesforce$75.00 in salesforce.com, but this tool is currently ahead of the curve. SEMrush has a beta lead generation tool, but that’s the closest comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups that are key word in countless industries. Users may download the templates from the SpyFu site and then upload into an AdWords account.
The platform also includes SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated key word study and rank tracking within a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you install multiple jobs tracking grouped key words plotted against SEO position, traffic worth, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and include a new project. It is the greatest and only case in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you take Keywords youbegin ongoing tracking that reports back together with weekly domain positions and keyword position changes and’ve identified. Utilizing the webpage, I was able to prepare custom SEO reports in a few straightforward steps: Enter a domain name then choose if to run a report on SpyFu’s suggested custom keywords or domain keywords. I entered my five custom key words chose up to five competitors’ URLs, then was given the option to run either a report or a recurring report.
This sort of analysis that is competitive is another area in which SpyFu stands outside, since it also has a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the instrument quickly built an interactive information visualization which revealed where PCMag’s top key words overlapped with our competitors. There is also what SpyFu calls for a”keyword world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This research breakdown is another feature which helps unearth ways to gain an SEO advantage on your competitors. Semrush Similar Sites
With the SEO performance of its primary product, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the internet analytics of other websites. Through this stage, you can see time-of-day traffic, sections, and search-engine behaviour.
Keyword Ad History
You will be shown by Ad Background, via coded bars often the Keyword appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which can be exported into excel). It reveals a year’s worth of data up front and goes back to 2006 via the Bonus History Button.
So it’s fairly straightforward, and that’s exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the advertisement history of the key word”, plain and simple. If you see a keyword being advertised on by a PPC advertiser that is fantastic consistent it’s possible to look to apply that advertisement copy technique to some market of the larger keyword. If I were advertisements for”resorts in Oklahoma” I would listen to what ad copy was successful, as time passes, for this main/core key word”hotels”.
Domain Advertisement History
Except it shows the, domain Ad History Is like Keyword Advertisement History Keyword history of a specific domainname.
This tool is useful in looking Your competitors (or larger players in your market ) and which ones that they tried and abandoned (which may be ones for you to prevent out of the gate). All this assumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term connections, Publicly accessible keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you input. You could filter from CPC, look volume as you can see, and you might exclude key words.
For me personally, I prefer to use the PPC keywords and the Organic keywords found In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a competitive research tool versus a search tool. Semrush Similar Sites
Pricing and Strategies
Since I just mentioned, SpyFu’s Basic plan starts at $33 each Month when billed annually (roughly $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All plans have an infinite number of keyword, keyword group domain, backlink, and competitor/domain comparison search results along with boundless data export. The functionality that you get with SpyFu for the price is an important factor in the reason we gave it an Editors’ Choice, and the unlimited search volumes make the instrument much more appealing for ad hoc study.
That’s not to mention SpyFu does not cap anything. The Fundamental Program provides you a potential of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) bumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has actually slashed on its pricing since our initial inspection, which makes it attractive to SMBs.
I find that their tools pretty helpful for research. I do not use Their Keyword Smart Search that They give (in a straightforward fashion) at the price points they give is very A wonderful combination. SpyFu makes its way into my toolbox on just about Every undertaking. Semrush Similar Sites