Background Semrush Similar
SpyFu is among the more feature rich tools, but has the Least appealing interface out there. SpyFu provides SEO and PPC spy tool options alongside their keyword search tool. Semrush Similar
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but with this review we are focusing on its ad hoc keyword lookup capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Management capacities and recommendations are built in throughout SpyFu, however I started in the Keyword Research tab.
When I used exactly the same set of five Keywords to see how outcomes differed between each of my opponents. The five key words that I used were digital marketing pcmag, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that companies might hunt for (including publishers such as PCMag) as well as to find related search results and vulnerable competition sites.
I discovered that, after conducting searches on my five test terms SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with how much cash a key word could be worth. After hunting”digital marketing,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser history, ranking history, traffic, key word group, and SERP analysis. That’s just for one keyword showing SpyFu does the most granular investigation into keyword data of all the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, but a daily and yearly cost breakdown as well as how many unique advertisers had appeared on the keyword in the last year. I received exactly the same degree of price breakdown once I clicked on the Associated Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific price per day, daily investigation volume, difficulty rating, and more.
In the bottom of the keyword results was the SERP analysis. This broke down every URL in the search results page, even however KWFinder and Moz Pro equally provide a much more detailed breakdown in this regard. SpyFu targets price, which might or might not be significant to your small business. Results such as the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on that search page over time, was a bit too from the weeds for me as a newcomer SEO tool user. However, for digital marketers and advertisers, SpyFu is a gold mine. Semrush Similar
With SpyFu Kombat you can look at overlapping and site Certain key words To get up to 3 sites. For your PPC version you can also see a graph which goes over a span of a couple years showing that the general number of key words being bid on by all 3 sites. You may also rollover the chart to see keywords specific to just 2 of those sites if you feel the 3rd site might not be doing as good a job (or vice versa) as 2 of those other websites. It is going to also show you that the PPC budgets of the websites as well as the amount of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you that the Keywords in whatever bucket you click. You can view and download those keywords for your use. As you can see I am on the ads tab but the options are comparable once you click the natural tab (on the top box, the natural one at the bottom shows you complete organic key words ).
Switching between the organic tab and the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget must also give you a good idea of what of the bigger sites are more into the PPC or SEO aspect of things which can be a good barometer to check at if you happen to be focusing on one area on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain on the home page and are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might split parts of the principal domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Ad History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Semrush Similar
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, problem score, and monthly cost. All these are SpyFu’s four chief metrics where keyword research is concerned. On the left of the desk are either the key words you’ve researched and booted yourself, or high keyword group tips from SpyFu. On the top right of the table you can then add selected keywords to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound link between SEO and client relationship management (CRM). From the List Builder tab, there is a Best Lists section with concentrated lists of domain names and key words like”Assets Which Spend the maximum On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are a few of the options.
Next to Top Lists, there’s a dedicated Business Leads tab. This basically acts the same way You enter a place, industries and keywords, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of leads with that site advertising budget and contact information that may subsequently be exported into lead management system or your CRM. I’d love to see SpyFu proceed a step farther with this and incorporate its SEO lead lists straight with a platform like Salesforce$75.00 in salesforce.com, but the tool is currently ahead of the curve. SEMrush has a beta generation tool, but that is the closest any other optimization product that I tested comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are keyword in countless industries. Users can download the templates in the SpyFu site and then upload into an AdWords account.
The system also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated key word study and rank tracking within a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then add a new job. It’s the only and greatest case in this roundup of built-in, SEO-focused PM.
There’s also You begin tracking that reports back with weekly domain rankings and keyword position changes and’ve identified. Utilizing the tab, I was able to prepare custom SEO reports in a few simple measures: Enter a domain name choose whether or not to run a document on SpyFu’s suggested custom key words or domain keywords. I entered my five custom key words chose up to five competitors’ URLs, then was given the choice to run either a one-off report or a recurring report.
This Type of aggressive analysis is just another area in which SpyFu stands outside, as it also has a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the instrument immediately built an interactive data visualization that showed where the top keywords of PCMag overlapped with our competitors. There’s also what SpyFu calls a”key word universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This study breakdown is just another feature which will help ways for you to acquire an SEO edge on the competition. Semrush Similar
With the SEO functionality of its Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the web analytics of other websites. Through this stage, you can see sections traffic, and search-engine behaviour.
Keyword Ad History
You will be shown by Ad Background, via coded bars frequently the Key words appeared in a domain’s PPC campaign alongside any changes in the ad copy (all of which can be exported into excel). It goes back to 2006 through the Bonus History Button and reveals that a year’s worth of information up front.
So it is fairly straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here’s the ad history of this key word”, plain and simple. Typically, if you find a key word being advertised on by a PPC advertiser that is good persistent it’s possible to look to employ that advertisement copy technique to some niche market of the larger keyword. If I had been advertisements for”resorts in Oklahoma” I might pay attention to that which ad copy has been successful, over time, for that main/core key word”resorts”.
Domain Advertisement History
Except it reveals the domain Ad History Is like Keyword Ad History Key word history of a particular domainname.
This instrument is useful in looking Your competitors (or larger players on your market ) and which ones they tried and left (which could be ones that you prevent out of the gate). All this assumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term relationships, Publicly available keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you enter. You can also filter by CPC, look volume, as you can see, and you might also exclude keywords.
For me, I would rather use the Organic keywords found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive research instrument versus a research tool. Semrush Similar
Pricing and Strategies
Since I just said, SpyFu’s Fundamental plan starts at $33 per Month when billed yearly (or $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search success. All programs come with an infinite number of comparison search results , keyword group, backlink, and domain name along with data export. The performance that you receive with SpyFu for your cost is a significant element in why we gave it an Editors’ Choice, along with the boundless search volumes make the tool even more appealing for keyword study that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Basic Program provides you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) bumps leads and contacts to 500 and per week monitored keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has really slashed on its pricing.
I find their tools helpful for competitive research. I don’t use Their Keyword Smart Search that They provide (in a straightforward fashion) at the price points they give is very A combination that is nice. SpyFu makes its way into my toolbox on just about Every undertaking. Semrush Similar