Introduction Semrush Tool
SpyFu is among the more feature rich tools, but has the Least appealing interface out there. SpyFu provides SEO and PPC spy tool options . Semrush Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do across the spectrum of SEO tooling, but for this review we’re focusing mostly on its ad hoc lookup capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Management capabilities and recommendations are built in during SpyFu, however I started in the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Key words to observe results differed between each of my competitors. The five key words I used were pcmag, electronic advertising, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that businesses might search for (such as publishers like PCMag) and to discover associated search results and vulnerable competitor websites.
I found that after conducting searches in my five evaluation terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much money a key word could be worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser history, status background, traffic, key word group, and SERP analysis. That is just for a single keyword revealing SpyFu will arguably the most granular research into keyword data of the tools I tested.
Atop the results, SpyFu gave me not just CPC for the Key word, but a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the key word in the past year. I got exactly the same degree of cost breakdown when I clicked on the Related Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a specific cost every day, daily search volume, difficulty score, and more.
At the bottom of the key word results was that the SERP analysis. This broke down every URL in the search results page, however KWFinder and Moz Guru both provide a more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History chart, a long list and complex diagram of the advertisements appearing on that search page over time, was a bit too from the weeds for me as a novice SEO instrument user. But for digital marketers and advertisers, SpyFu can be a gold mine. Semrush Tool
With SpyFu Kombat you can look at overlapping and website specific keywords To get up to 3 sites. For your PPC version you may also find a chart which goes over a span of a couple years showing the overall amount of key words being bid on by all 3 websites. You can also rollover the graph to find keywords specific to only two of those websites if you feel the 3rd site might not be doing as great a job (or vice versa) as 2 of those other sites. It will also show you the PPC budgets of the sites as well as the number of organic keywords rank in the top 50 results for said keyword.
When you click on an area of the circle chart it will show you the Keywords in whatever bucket you click. It is possible to see and download those keywords for your use. As you can see I’m on the advertisements tab however, the options are comparable once you click the organic tab (on the upper box, the natural one on the underside shows you total organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget should also give you a good notion of what of the larger sites are more into the PPC or SEO aspect of things that may be a good barometer to look in if you happen to be focusing on a single area on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain name on the home page and are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at how a site might break out parts of the main domain, maybe a fantastic spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to full Keyword Ad History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Semrush Tool
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using minimal search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four main metrics where key word research is worried. On the left of the desk are the key words you’ve researched and booted yourself, or top keyword class tips from SpyFu. At the top right of this table you can then add selected key words to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there is a Best Lists segment with targeted lists of domains and keywords like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are some of the options.
Alongside Top Lists, there is a dedicated Business Leads tab. This basically acts exactly the exact same way You enter industries and keywords, a location, and refine results using filters such as AdWords budget and SEO clicks. The search then returns a list of leads with the monthly advertising budget and contact information that can subsequently be exported to your CRM or lead management system of that site. I’d like to view SpyFu proceed a step further with this and incorporate its SEO lead lists directly using a stage such as Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush has a beta lead generation instrument, but that’s the closest any other optimization merchandise that I tested comes to what SpyFu offers.
But, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups . The templates can be downloaded by users in the SpyFu website and then upload to a AdWords account.
The system also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank monitoring in a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you install multiple projects tracking grouped key words plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and include a new project. It’s the only and best case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose You begin ongoing monitoring that keyword ranking changes and reports back together with weekly domain positions and’ve identified. I was also able to prepare custom SEO reports in a few straightforward measures: Enter a domain name and choose whether or not to conduct a report on SpyFu’s suggested domain key words or custom keywords. I entered my five custom keywords in a field, chose up to five opponents’ URLs, then was given the choice to run a report or a recurring report.
That sort of aggressive analysis is just another area where SpyFu stands outside, since it also includes a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the tool immediately built an interactive information visualization that revealed where the top key words of PCMag overlapped with our opponents. There is also what SpyFu calls for a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This research breakdown is just another feature that helps ways to acquire an SEO edge. Semrush Tool
With the SEO functionality of its primary Solution, SpyFu has introduced a study tool called Nacho Analytics, which provides access to other sites’ internet analytics. Through this stage, you can view segments, time-of-day visitors, and search-engine behaviour.
Keyword Advertisement History
You will be shown by Advertisement Background, through colour coded bars, how often the Keyword appeared in a domain PPC campaign along with any changes in the advertisement copy (all of which may be exported into excel). It goes back to 2006 through the Bonus History Button and shows a year’s worth of data.
So it’s fairly straightforward, which is what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here’s the ad history of the key word”, plain and simple. Typically, if you find a key word being advertised on by a PPC advertiser persistent you can look to apply that advertisement copy technique to some market of the keyword. If I were advertisements for”resorts in Oklahoma” I would listen to what ad copy has been successful, as time passes, for that main/core keyword”resorts”.
Domain Advertisement History
Except it reveals the domain Ad History Is like Keyword Advertisement History History of a domainname.
This instrument is useful in Taking a Look at keywords that have been effective for Your opponents (or bigger players in your market ) and which ones they attempted and left (which could be ones for you to prevent out of the gate). All of this assumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic term relationships, Publicly available keyword data, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you can also filter from CPC, search volume, and you can also exclude key words.
For me, I prefer to use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a competitive search tool versus a research tool. Semrush Tool
Pricing and Strategies
As I just mentioned, SpyFu’s Fundamental plan starts at $33 per Month when billed yearly (roughly $39 month-to-month). Though, contrary to other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search results. All plans come with an infinite number of backlink name, keyword, keyword group, domain, and competitor/domain comparison search results combined with data export. The performance you receive with SpyFu for your price is a significant factor in why we gave it an Editors’ Choice, along with the boundless search volumes make the instrument even more appealing for keyword study that is ad hoc.
That is not to mention SpyFu doesn’t cap anything. The Basic Program provides you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed annually) bumps leads and contacts to 500 and per week tracked keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The company has really slashed its pricing because our inspection, making it attractive to SMBs.
I find their tools pretty useful for search. I don’t use Their own Keyword Smart Search that They provide (in a straightforward fashion) at the price points that they give is quite A wonderful combination. SpyFu makes its way into my arsenal on just about Each undertaking. Semrush Tool