Intro Seo Analysis
SpyFu is one of the feature rich tools, but likely has the Attractive interface on the market. SpyFu provides SEO and PPC spy tool options . Seo Analysis
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform across the spectrum of SEO tooling, but for this review we are focusing on its own ad hoc lookup capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and direction capacities are built in during SpyFu, but I began from the Keyword Research tab.
When testing each tool, I used the Exact Same set of five Key words to observe how outcomes differed between each of my opponents. Were pcmag, digital marketing, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that companies might search for (including publishers like PCMag) as well as to discover associated search results and vulnerable competition websites.
I found that, after conducting searches in my five test terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a keyword could be worth. After hunting”digital advertising,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to key word overview, related key words, advertiser history, status background, traffic, key word grouping, and SERP analysis. That’s just for a single key word revealing SpyFu will the most granular investigation into keyword data of all the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the key word in the past year. I got the exact same level of price breakdown once I clicked on the Related Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a specific price per day, daily investigation volume, difficulty rating, and much more.
In the bottom of the results was the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Guru equally provide a much more comprehensive breakdown in this regard. SpyFu focuses on cost, which may or might not be significant to your small business. Results like the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on that search page as time passes, was a bit too from the weeds for me as a novice SEO instrument user. However, for digital marketers and advertisers, SpyFu can be a gold mine. Seo Analysis
With SpyFu Kombat you can look at overlapping and website key words For up to 3 sites. For your PPC version you may also see a chart which goes back over a span of a couple years showing the overall amount of key words being bid on by all three sites. You may also rollover the chart to see keywords specific to just two of those sites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as 2 of those other websites. It is going to also show you that the PPC budgets of those websites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click. You can see and download those keywords for your own use. As you can see I’m on the advertisements tab but the options are comparable when you click the natural tab (on the top box, the organic one at the bottom shows you total organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget should also give you a good idea of what of the larger sites are more to the PPC or SEO side of things that may be a fantastic barometer to check in if you chance to be focusing on a single area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain name on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might split parts of the main domain, perhaps a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to complete Keyword Advertisement History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Seo Analysis
Keyword Management and Reports
Keyword direction is baked into SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with minimal search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of this table are either the keyword you have researched and grouped yourself, or high keyword group tips from SpyFu. On the top right of the table you can then add chosen key words for lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound link between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists segment with targeted lists of domains and key words like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the choices.
Next to Leading Lists, there is a dedicated Company Leads tab. This essentially acts exactly the same way You enter keywords and industries, a place, and refine results using filters like AdWords budget and SEO clicks. The research then returns a list of leads with contact information that is available and this site ad budget that can then be exported into your CRM or direct management system. I’d like to view SpyFu go a step further with this and incorporate its SEO lead lists straight using a stage such as Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a beta generation tool, but that’s the closest comes to exactly what SpyFu offers.
However, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for keyword groups . Users may download the templates in the SpyFu website and then upload to a AdWords account.
The system also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank monitoring in a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you set up multiple projects tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and add a new project. It’s the only and greatest case in this roundup of built-in, SEO-focused PM.
There is also Keywords you’ve identified and start continuing monitoring that keyword ranking changes and reports back together with weekly domain rankings. Utilizing the tab, I was able to set up custom SEO reports in a few simple steps: Enter a domain name then choose whether or not to conduct a report on SpyFu’s suggested custom keywords or domain key words. I entered my five custom key words in a field, chose up to five opponents’ URLs, then was given the option to run a report or a recurring monthly report.
That Type of analysis that is competitive is just another area where SpyFu stands out, since it also includes a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the instrument quickly built an interactive data visualization that revealed where PCMag’s top keywords overlapped with our opponents. There is also what SpyFu calls a”key word world,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This research breakdown is another feature which helps unearth ways to acquire an SEO advantage on the competition. Seo Analysis
Together with the SEO performance of its main product, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the web analytics of other websites. Through this platform, you can see time-of-day visitors segments, and behavior that is on-page.
Keyword Advertisement History
You will be shown by keyword Advertisement Background, via colour bars, how frequently the Key words appeared in a domain’s PPC campaign along with any changes in the advertisement copy (all of which may be exported into excel). It goes back to 2006 via the Bonus History Button and shows a year’s worth of data.
So it is pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here is the ad history of the keyword”, plain and simple. If you see a keyword being advertised on by a good PPC advertiser persistent then it’s possible to look to employ that advertisement copy technique to a market of that keyword. If I were advertising for”hotels in Oklahoma” I might pay attention to what ad copy has been successful, as time passes, for this main/core keyword”resorts”.
Domain Ad History
Except it shows the, domain Ad History is similar to Keyword Advertisement History Keyword history of a domain.
This instrument is useful in Taking a Look at keywords Which Have Been effective for Your competitors (or larger players in your market ) and which ones they tried and left (which may be ones for you to avoid from the gate). All this presumes the domain you are currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term connections, Publicly available keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you can filter search volume, by CPC, and you can also exclude key words.
For me personally, I prefer to use the Organic keywords found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a search instrument versus a keyword search tool. Seo Analysis
Pricing and Strategies
As I said, SpyFu’s Fundamental plan begins at $33 per Month when billed yearly (or $39 per month ). Though, unlike other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search success. All programs have an unlimited number of backlink , key word collection, domain, and competitor/domain comparison search results along with data export. The functionality that you receive with SpyFu for the price is an important element in the reason we gave it an Editors’ Choice, and the search volumes make the instrument even more appealing for ad hoc keyword research.
That’s not to say SpyFu does not cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) lumps contacts and leads to 500 and per week tracked keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The firm has really slashed its pricing because our original review, making it attractive to SMBs.
I find their tools pretty helpful for competitive search. I do not use Their own Keyword Smart Search which They provide (in a simple fashion) at the price points they give is quite A combination that is nice. SpyFu makes its way into my toolbox on just about Every project. Seo Analysis