Introduction Seo Competition Checker
SpyFu is among the more feature rich tools, but probably has the Least attractive interface out there. SpyFu provides SEO and PPC spy tool options alongside their own research tool. Seo Competition Checker
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this particular review we are focusing on its own ad hoc keyword lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Recommendations and management capabilities are built in throughout SpyFu, but I started in the Keyword Research tab.
When I used the Exact Same set of five Key words to see results differed between each of my competitors. Were digital advertising pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that companies might search for (such as publishers such as PCMag) and to find related search results and vulnerable competitor websites.
I found that after running searches in my five evaluation terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with exactly how much cash a key word could be worth. After hunting”digital marketing,” for example, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser background, ranking history, traffic, key word grouping, and SERP analysis. That’s just for one key word revealing how SpyFu does arguably the most granular deep-dive investigation into data of all the tools I analyzed.
Atop the main results, SpyFu gave me not just CPC for the Key word, but a daily and yearly cost breakdown in addition to the number of unique advertisers had emerged on the keyword in the last year. I got the exact same degree of cost breakdown when I clicked on the Related Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular cost every day, daily search volume, difficulty score, and more.
In the bottom of the results that are keyword was that the SERP analysis. This broke down every URL in the search results page, even however KWFinder and Moz Pro equally offer a much more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on this search page over time, was somewhat too in the weeds for me as a novice SEO tool user. However, for advertisers and digital marketers, SpyFu is a gold mine. Seo Competition Checker
With SpyFu Kombat you can look at overlapping and site key words To get up to 3 websites. For your PPC version you can also see a chart which goes over a period of a couple years showing the general amount of key words being bid on by all 3 websites. You can also rollover the graph to find keywords specific to just two of those websites if you are feeling the 3rd site might not be doing as good a job (or vice versa) as 2 of those other websites. It is going to also show you that the PPC budgets of those websites in addition to the number of organic keywords rank in the top 50 results for keyword.
When you click an area of the circle chart it will show you the Key words in whatever bucket you click, to the right of the graph. You can see and download those key words for your own use. As you can see I am on the ads tab but the choices are comparable when you click on the natural tab (on the top box, the natural one on the bottom shows you total organic keywords).
Switching between the organic tab along with the ppc tab (as well as the Total # of organic search phrases + PPC advertisement budget should also give you a good idea of which of the larger sites are more into the PPC or SEO side of things which can be a fantastic barometer to look in if you happen to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain name on the home page and are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might split parts of the main domain, maybe a fantastic spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Advertisement History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Seo Competition Checker
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using minimal search volume, CPC, difficulty score, and monthly cost. These are SpyFu’s four main metrics where key word research is worried. On the left of the table are either the key words you have researched and booted yourself, or top keyword class tips from SpyFu. At the top right of the desk you can then add selected keywords to lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists segment with targeted lists of domains and keywords like”Assets Which Pay the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the options.
Next to Leading Lists, there is a dedicated Business Leads tab. This acts the same way You enter a location, industries and key words, and refine outcomes using filters like AdWords budget and SEO clicks. The research then returns a list of URL leads with that site advertising budget and available contact information that may subsequently be exported to direct management system or your CRM. I’d like to see SpyFu go a step further with this and integrate its SEO lead lists straight using a platform like Salesforce$75.00 in salesforce.com, but the tool is currently ahead of the curve. SEMrush has a beta lead generation tool, but that’s the closest comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups that are key word . Users can download the templates from the SpyFu website and upload into a AdWords account.
The system also includes deeper SEO campaign management With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated key word research and rank tracking in a campaign. My SpyFu is only accessible paid programs (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then include a new project. It is the greatest and only case in this roundup of SEO-focused PM.
There’s also You begin continuing monitoring that keyword position changes and reports back with weekly domain rankings and’ve identified. Using the webpage, I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name and choose if to run a document on SpyFu’s suggested custom key words or domain keywords. I entered my five habit key words chose up to five competitors’ URLs, and then was given the choice to run a one-off report or a recurring report.
That sort of aggressive analysis is another area in which SpyFu stands out, since it also has a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument immediately built an interactive information visualization that revealed where PCMag keywords overlapped with our competitors. There’s also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This research breakdown is just another feature that will help ways for one to gain an SEO advantage. Seo Competition Checker
Along with the SEO functionality of its primary Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to different sites’ internet analytics. Through this platform, you can view sections , time-of-day traffic, and search-engine behaviour.
Keyword Advertisement History
You will be shown by keyword Ad Background, via colour bars, how often the Key words appeared in a domain PPC campaign along with any changes in the advertisement copy (all of which can be exported into excel). It extends back to 2006 through the Bonus History Button and reveals a year’s worth of information up front.
So it’s fairly straightforward, and that’s exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here is the advertisement history of the keyword”, plain and simple. If you find a key word being advertised on by a PPC advertiser that is good persistent then it’s possible to look to employ that ad copy technique to some niche market of the keyword that is bigger. If I had been advertising for”resorts in Oklahoma” I might pay attention to that which ad copy was successful, over time, for that main/core key word”hotels”.
Domain Ad History
Except it shows the, domain Ad History is similar to Keyword Advertisement History History of a domainname.
This tool is useful in Taking a Look Your competitors (or bigger players on your niche) and which ones that they tried and abandoned (which may be ones that you avoid out of the gate). All of this assumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic word relationships, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. You could filter look volume, from CPC as you can see, and you might exclude keywords.
For me, I prefer to use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a search tool versus a keyword research tool. Seo Competition Checker
Pricing and Plans
Since I mentioned, SpyFu’s Basic plan starts at $33 each Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All programs come with an unlimited number of competitor/domain comparison search results , keyword, keyword group, backlink, and domain combined with data export. The functionality you get with SpyFu for your cost is a significant element in the reason we gave it an Editors’ Choice, along with the unlimited search volumes make the instrument much more attractive for study that is ad hoc.
That is not to say SpyFu does not cap anything. The Basic Plan gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) bumps leads and contacts to 500 and weekly monitored keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. The company has slashed its pricing since our original review, making it even more attractive to SMBs.
I find that their tools useful for search. I do not use Their Keyword Smart Search which They give (in a straightforward fashion) at the price points that they give is quite A wonderful combination. SpyFu makes its way into my toolbox on just about Each undertaking. Seo Competition Checker