Introduction Seo Competitor Analysis Report Sample
SpyFu is among the feature rich tools, but probably has the Least appealing interface out there. SpyFu provides SEO and PPC spy tool choices along with their keyword research tool. Seo Competitor Analysis Report Sample
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but with this particular review we are focusing primarily on its ad hoc keyword research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Keyword recommendations and management capacities are built in throughout SpyFu, but I started from the Keyword Research tab.
When I used exactly the same set of five Key words to see how outcomes differed between each of my opponents. The five keywords that I used were digital advertising, pcmag, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that companies might search for (including publishers such as PCMag) as well as to discover associated search results and vulnerable competition websites.
I discovered that, after running searches on my five evaluation terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much cash a key word could be worth. After hunting”digital marketing,” for instance, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into keyword summary, related keywords, advertiser history, ranking history, backlinks, keyword grouping, and SERP analysis. That’s just for one keyword query, revealing how SpyFu does arguably the most granular deep-dive research into keyword data of the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the last year. I got the same degree of price breakdown once I clicked on the Associated Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific cost every day, daily investigation volume, difficulty rating, and more.
In the bottom of the results that are keyword was that the SERP analysis. This broke down each URL in the search results page, even however KWFinder and Moz Guru both offer a more detailed breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on this search page over time, was somewhat too from the weeds for me as a novice SEO instrument user. But for advertisers and marketers, SpyFu can be a gold mine. Seo Competitor Analysis Report Sample
With SpyFu Kombat you can look at overlapping and website specific keywords For up to 3 websites. For your PPC version you may also see a chart which goes over a period of a couple years showing that the general number of key words being bid on by all 3 websites. You can also rollover the graph to find key words specific to only 2 of the websites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as 2 of those other websites. It is going to also show you the PPC budgets of the sites as well as the number of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you that the Key words in whatever bucket you click, towards the right of the graph. You can view and download those key words for your use. As you can see I’m on the ads tab however, the options are similar once you click the natural tab (on the upper box, the organic one at the underside shows you total organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic search phrases + PPC advertisement budget must also give you a good notion of which of the larger sites are more into the PPC or SEO aspect of things that may be a fantastic barometer to look in if you happen to be focusing on a single area on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain name on the home page and are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might split parts of the principal domain, perhaps a fantastic spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Seo Competitor Analysis Report Sample
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with minimal search volume, CPC, difficulty rating, and monthly cost. All these are SpyFu’s four chief metrics where keyword research is concerned. On the left of the desk are either the keyword you have researched and grouped yourself, or top keyword group tips from SpyFu. On the top right of the desk you can then add chosen keywords for lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its profound link between SEO and client relationship management (CRM). In the List Builder tab, there’s a Top Lists segment with targeted lists of domains and keywords like”Domains That Pay the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the options.
Alongside Top Lists, there is a dedicated Business Leads tab. This acts the same way as a search: You enter a place, businesses and keywords, and refine outcomes using filters such as AdWords budget and SEO clicks. The research then returns a list of URL leads with that website’s monthly advertising budget and available contact information that may subsequently be exported into lead management system or your CRM. I’d love to see SpyFu proceed a step further with this and incorporate its own SEO lead lists directly with a stage such as Salesforce$75.00 at salesforce.com, but this instrument is already ahead of the curve. SEMrush has a beta generation instrument, but that is the closest comes to exactly what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for keyword groups . The templates can be downloaded by users in the SpyFu site and upload to a AdWords account.
The platform also includes SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated key word research and rank tracking within a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO position, traffic worth, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and then include a new project. It’s the best and only example in this roundup of built-in, SEO-focused PM.
There is also Keywords youstart tracking that keyword ranking changes and reports back with domain positions and’ve identified. Using the tab, I was able to set up custom SEO reports in a few straightforward steps: Enter a domain name and then choose if to conduct a document on SpyFu’s suggested custom keywords or domain key words. I entered my five custom key words in a field, picked up to five competitors’ URLs, and then was given the option to run a one-off report or a report.
That sort of competitive analysis is just another area where SpyFu stands outside, as it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument quickly built an interactive information visualization which showed where PCMag’s top key words overlapped with our opponents. There is also what SpyFu calls for a”keyword world,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is just another feature that will help ways for one to gain an SEO advantage on your competitors. Seo Competitor Analysis Report Sample
Along with the SEO functionality of its main product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to the internet analytics of sites. Through this stage, you can see segments, time-of-day visitors, and on-page behavior.
Keyword Ad History
Keyword Advertisement Background will show you, via colour bars, how frequently the Key words appeared in a domain’s PPC campaign along with any changes in the advertisement copy (all of which can be exported to excel). It extends back to 2006 through the Bonus History Button and shows a year’s worth of information.
So it’s pretty straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the advertisement history of this keyword”, plain and simple. If you find a keyword being advertised on by a PPC advertiser persistent then it’s possible to look to apply that ad copy technique to a market of that keyword. If I had been advertising for”hotels in Oklahoma” I would listen to that which ad copy has been successful, over time, for that main/core keyword”hotels”.
Domain Ad History
Domain Ad History is similar to Keyword Advertisement History except it reveals the Keyword history of a specific domain.
This tool is useful in Taking a Look Your opponents (or larger players on your market ) and which ones they tried and left (which could be ones for you to prevent out of the gate). All this presumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses word connections, Publicly available keyword information, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you can filter by CPC, search volume, and you might also exclude key words.
For me personally, I would rather use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search instrument versus a research tool. Seo Competitor Analysis Report Sample
Pricing and Strategies
As I just mentioned, SpyFu’s Basic plan begins at $33 each Month when billed annually (roughly $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All plans come with an infinite number of domain name, keyword, keyword group, backlink, and comparison search results along with data export. The performance that you get with SpyFu for the cost is an important factor in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument even more attractive for research that is keyword that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Fundamental Plan gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed yearly ) lumps leads and contacts to 500 and per week monitored keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has really slashed its pricing.
I find their tools pretty useful for competitive research. I don’t use Their own Keyword Smart Search that They provide (in a straightforward fashion) in the price points that they provide is quite A wonderful combination. SpyFu makes its way into my arsenal on just about Every project. Seo Competitor Analysis Report Sample