Introduction Seo Competitor Analysis Report
SpyFu is among the feature rich tools, but probably has the Attractive interface on the market. SpyFu offers SEO and PPC spy application choices alongside their very own research tool. Seo Competitor Analysis Report
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this review we are focusing primarily on its ad hoc lookup capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Recommendations and management capabilities are built in during SpyFu, however I started in the Keyword Research tab.
When I used the Exact Same set of five Key words to observe results differed between each of my competitors. The five keywords that I used were pcmag, electronic marketing, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that businesses might hunt for (including publishers such as PCMag) and to discover associated search results and vulnerable competitor websites.
I discovered that after running searches on my five test terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with how much cash a key word could be worth. After hunting”digital marketing,” for example, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into key word overview, related key words, advertiser background, status background, traffic, key word grouping, and SERP analysis. That’s only for one keyword showing SpyFu will arguably the most granular deep-dive research into data of all the tools I tested.
Atop the results, SpyFu gave me not only CPC for the Keyword, but a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the key word in the last year. I received the exact same degree of price breakdown when I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific price every day, daily search volume, difficulty rating, and much more.
At the bottom of the results that are key word was that the SERP analysis. This broke down each URL in the search results page, even however KWFinder and Moz Guru both provide a more detailed breakdown in this regard. SpyFu targets price, which might or may not be important to your small business. Results like the Advertiser History graph, a long list and complicated diagram of the ads appearing on this search page as time passes, was somewhat too in the weeds for me as a novice SEO instrument user. However, for advertisers and marketers, SpyFu can be a gold mine. Seo Competitor Analysis Report
With SpyFu Kombat you can look at overlapping and website key words To get up to 3 sites. For your PPC version you can also see a graph which goes back over a period of a few years showing the overall amount of keywords being bid on by all 3 sites. You can also rollover the chart to see keywords specific to just 2 of the sites if you are feeling the 3rd website may not be doing as great a job (or vice versa) as two of the other sites. It will also show you the PPC budgets of those websites as well as the number of organic keywords rank in the top 50 results for said keyword.
When you click on an area of the circle chart it will show you that the Key words in whatever bucket you click, to the right of the graph. You can view and download those key words for your use. As you can see I am on the advertisements tab but the options are comparable once you click on the organic tab (on the upper box, the natural one at the underside shows you complete organic key words ).
Switching between the natural tab along with the ppc tab (also as the Total # of organic search phrases + PPC ad budget should also give you an idea of which of the larger sites are more into the PPC or SEO side of things that may be a fantastic barometer to check in if you chance to be concentrating on one area over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain name on the home page and also are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the website might split parts of the principal domain, maybe a fantastic place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Seo Competitor Analysis Report
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using minimal search volume, CPC, difficulty rating, and monthly price. These are SpyFu’s four main metrics where keyword research is worried. On the left of the desk are either the key words you have researched and booted yourself, or high keyword class tips from SpyFu. On the top right of the desk you can subsequently add selected key words to lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its profound connection between SEO and client relationship management (CRM). From the List Builder tab, there is a Best Lists segment with targeted lists of domains and keywords like”Assets Which Spend the Most On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the choices.
Alongside Top Lists, there is a dedicated Business Leads tab. This acts the exact same way as a search: You enter a place, industries and key words, and refine outcomes using filters like AdWords budget and SEO clicks. The search returns a list of URL leads with contact information that is accessible and that website’s monthly advertising budget that can be exported to your CRM or direct management system. I’d love to see SpyFu go a step further with this and incorporate its SEO lead lists straight using a stage such as Salesforce$75.00 in salesforce.com, but the instrument is already ahead of the curve. SEMrush includes a beta generation tool, but that is the closest any other optimization merchandise I tested comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups that are key word . Users can download the templates in the SpyFu site and upload to an AdWords account.
The system also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword study and rank monitoring in a campaign. My SpyFu is just accessible paid plans (not the free trial), but it lets you set up multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and include a new project. It’s the greatest and only example in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you take You ‘ve identified and begin monitoring that reports back with domain positions and keyword ranking changes. I was also able to prepare custom SEO reports in a few straightforward measures: Enter a domain name then choose if to conduct a document on SpyFu’s suggested domain key words or custom keywords. I entered my five custom key words in a field, picked up to five opponents’ URLs, and then was given the option to run a one time report or a recurring monthly report.
This sort of analysis that is aggressive is just another area in which SpyFu stands outside, as it also has a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the tool built an interactive data visualization that revealed where the top keywords of PCMag overlapped with our competitors. There’s also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This study breakdown is just another feature that helps unearth ways to acquire an SEO advantage on your competitors. Seo Competitor Analysis Report
Together with the SEO functionality of its main product, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the internet analytics of different websites. Through this platform, you can see sections visitors, and search-engine behaviour.
Keyword Advertisement History
Ad Background will show you, via color bars often the Keyword appeared in a domain PPC campaign along with any modifications in the ad copy (all of which can be exported to excel). It goes back to 2006 through the Bonus History Button and shows that a year’s worth of information up front.
So it’s fairly straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here’s the ad history of this keyword”, plain and simple. If you see a key word being advertised on by a good PPC advertiser consistent then it’s possible to look to apply that advertisement copy technique to a niche market of the larger keyword. If I were advertisements for”resorts in Oklahoma” I would listen to that which ad copy was successful, over time, for this main/core key word”hotels”.
Domain Advertisement History
Except it reveals the, domain Ad History is similar to Keyword Ad History Key word history of a particular domain.
This instrument is useful in Taking a Look Your competitors (or bigger players on your niche) and which ones that they tried and abandoned (which may be ones for you to prevent out of the gate). All of this presumes the domain you are currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic word relationships, Publicly available keyword data, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. You can filter by CPC, look volume as you can see, and you might exclude keywords.
For me, I would rather use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a competitive search instrument versus a keyword search tool. Seo Competitor Analysis Report
Pricing and Strategies
As I just said, SpyFu’s Basic plan starts at $33 per Month when billed annually (roughly $39 month-to-month). Though, contrary to other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search success. All programs come with an unlimited number of competitor/domain comparison search results , key word collection, backlink, and domain name combined with data export. The functionality you get with SpyFu for your cost is an important element in the reason we gave it an Editors’ Choice, and the search volumes make the instrument much more attractive for research that is keyword that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Fundamental Plan gives you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed yearly ) lumps leads and contacts to 500 and per week tracked keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. The company has really slashed on its pricing since our original review, which makes it even more attractive to SMBs.
I find that their tools pretty helpful for search that is competitive. I don’t use Their own Keyword Smart Search which They give (in a straightforward fashion) at the price points that they give is very A wonderful combination. SpyFu makes its way Each undertaking. Seo Competitor Analysis Report