Intro Seo Competitor Analysis Template
SpyFu is among the more feature rich tools, but likely has the Attractive interface on the market. SpyFu offers SEO and PPC spy tool options . Seo Competitor Analysis Template
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do throughout the spectrum of SEO tooling, but for this review we are focusing primarily on its own ad hoc keyword research capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Recommendations and direction capabilities are built in throughout SpyFu, however I began from the Keyword Research tab.
When testing each tool, I used the same set of five Key words to see outcomes differed between each of my opponents. Were electronic advertising pcmag, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that businesses might search for (including publishers such as PCMag) as well as to find related search results and vulnerable competitor websites.
I discovered that, after conducting searches on my five test terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much money a keyword is worth. After searching”digital marketing,” for example, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword overview, related key words, advertiser background, ranking history, traffic, key word group, and SERP analysis. That’s only for a single keyword query, showing how SpyFu will the most granular deep-dive research into data of all the tools I tested.
Atop the main results, SpyFu gave me not only CPC for the Key word, but a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the past year. I got exactly the exact same degree of price breakdown once I clicked on the Associated Keyword, which also enabled me to narrow results employing a left-hand filter menu to a particular cost per day, daily search volume, difficulty score, and more.
At the bottom of the key word results was the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Guru both provide a much more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on that search page over time, was a bit too in the weeds for me as a newcomer SEO tool user. But for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Seo Competitor Analysis Template
With SpyFu Kombat you can look at overlapping and website specific keywords To get up to 3 websites. For the PPC version you may also find a graph which goes back over a period of a few years showing that the general amount of key words being bid on by all 3 sites. You can also rollover the graph to see key words specific to only 2 of the websites if you feel the 3rd site may not be doing as great a job (or vice versa) as two of the other sites. It is going to also show you that the PPC budgets of the websites as well as the number of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle chart it will show you that the Keywords in whatever bucket you click. It is possible to view and download those key words for your use. As you can see I’m on the ads tab but the options are similar when you click on the organic tab (on the upper box, the natural one on the bottom shows you complete organic keywords).
Switching between the organic tab and the ppc tab (also as the Total # of organic keywords + PPC advertisement budget must also give you an idea of which of the bigger sites are more to the PPC or SEO aspect of things which can be a fantastic barometer to look at if you happen to be concentrating on one place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and also are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a site might break out parts of the main domain, maybe a fantastic spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Ad History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Seo Competitor Analysis Template
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using minimal search volume, CPC, problem rating, and monthly price. These are SpyFu’s four chief metrics where keyword research is concerned. On the left of the desk are either the keyword you’ve researched and booted yourself, or top keyword group tips from SpyFu. At the top right of the desk you can subsequently add selected keywords to lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep connection between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Best Lists segment with concentrated lists of domain names and key words like”Assets Which Pay the maximum On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are a few of the options.
Alongside Leading Lists, there is a dedicated Company Leads tab. This essentially acts the same manner You enter businesses and keywords, a place, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of leads with this site ad budget and available contact information that may be exported to direct management system or your CRM. I’d like to view SpyFu proceed a step further with this and incorporate its own SEO lead lists directly using a stage like Salesforce$75.00 in salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a beta lead generation instrument, but that’s the closest comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for key word groups in countless industries. The templates can be downloaded by users from the SpyFu website and then upload to a AdWords account.
The platform also includes deeper SEO campaign management With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank tracking in a campaign. My SpyFu is just accessible paid plans (not the free trial), but it lets you set up multiple jobs tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then include a new project. It is the greatest and only example in this roundup of built-in, SEO-focused PM.
There’s also Keywords youbegin tracking that reports back with weekly domain positions and keyword position changes and’ve identified. Using the tab, I was also able to set up custom SEO reports in a few simple steps: Enter a domain name and choose if to conduct a report on SpyFu’s suggested custom key words or domain keywords. I entered my five habit keywords picked up to five competitors’ URLs, and then was given the option to run a report or a recurring monthly report.
That sort of analysis is just another area where SpyFu stands out, as it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument immediately built an interactive data visualization which revealed where the top key words of PCMag overlapped with our opponents. There’s also what SpyFu calls a”keyword world,” list CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This study breakdown is another feature that will help unearth ways to acquire an SEO edge on the competition. Seo Competitor Analysis Template
With the SEO performance of its primary Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to different sites’ internet analytics. Through this platform, you can see time-of-day visitors sections, and on-page behavior.
Keyword Advertisement History
Keyword Advertisement Background will show you, via colour bars, how frequently the Keyword appeared in a domain PPC campaign alongside any changes in the advertisement copy (all of which can be exported into excel). It reveals that a year’s worth of information and goes back to 2006 via the Bonus History Button.
So it’s pretty straightforward, which is exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here’s the ad history of this keyword”, plain and simple. If you see a keyword being promoted on by a PPC advertiser that is good persistent you can look to apply that ad copy technique to some niche market of that larger keyword. If I were advertising for”resorts in Oklahoma” I would listen to that which ad copy has been successful, over time, for this main/core keyword”resorts”.
Domain Ad History
Except it shows the domain Ad History is similar to Keyword Ad History History of a domainname.
This instrument is useful in Taking a Look Your opponents (or bigger players on your market ) and which ones they attempted and left (which could be ones that you prevent from the gate). All this assumes the domain you’re currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic term connections, Publicly available keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you enter. You can also filter from CPC, look volume as you can see, and you might exclude keywords.
For me personally, I would rather use the Organic keywords found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search instrument versus a keyword search tool. Seo Competitor Analysis Template
Pricing and Plans
As I just mentioned, SpyFu’s Basic plan starts at $33 per Month when billed yearly (or $39 per month ). Though, contrary to other tools in this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not cost by search success. All plans have an unlimited number of keyword, keyword group name, domain, backlink, and comparison search results combined with data export. The performance that you receive with SpyFu for your price is an important element in why we gave it an Editors’ Choice, and the search volumes make the tool even more appealing for keyword research that is ad hoc.
That is not to mention SpyFu doesn’t cap anything. The Basic Program provides you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed yearly ) lumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The company has slashed on its pricing since our inspection, making it attractive to SMBs.
I find that their tools helpful for research that is aggressive. I do not use Their own Keyword Smart Search as described above but the number of information that They give (in a straightforward fashion) in the price points that they provide is very A combination that is wonderful. SpyFu makes its way Every undertaking. Seo Competitor Analysis Template