Intro Seo Competitor Analysis Tool Free
SpyFu is one of the feature rich tools, but likely has the Attractive interface out there. SpyFu provides SEO and PPC spy tool options alongside their own search tool. Seo Competitor Analysis Tool Free
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do across the spectrum of SEO tooling, but for this particular review we are focusing mostly on its own ad hoc keyword lookup capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Direction capacities and recommendations are built in during SpyFu, however I began in the Keyword Research tab.
When I used the same set of five Key words to see how results differed between every one of my opponents. Were pcmag marketing, internet shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that companies might search for (such as publishers like PCMag) as well as to discover associated search results and vulnerable competition sites.
After running searches on my five test terms, I discovered that SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with how much cash a key word is worth. After hunting”digital marketing,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser background, status background, traffic, key word group, and SERP analysis. That is just for one keyword revealing SpyFu does arguably the most granular deep-dive investigation into data of the tools I tested.
Atop the results, SpyFu gave me not only CPC for the Keyword, but a daily and monthly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the past year. I got the same level of cost breakdown once I clicked on the Associated Keyword, which also enabled me to narrow results employing a left-hand filter menu to a particular price per day, daily investigation volume, difficulty score, and more.
At the bottom of the keyword results was the SERP analysis. This broke down each URL from the search results page, though KWFinder and Moz Pro equally provide a much more detailed breakdown in this regard. SpyFu targets monthly cost, which may or may not be important to your small business. Results like the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on that search page over time, was a bit too in the weeds for me as a novice SEO instrument user. But for advertisers and marketers, SpyFu can be a gold mine. Seo Competitor Analysis Tool Free
With SpyFu Kombat you can look at overlapping and site key words To get up to 3 websites. For your PPC version you can also find a chart which goes over a period of a couple years showing the overall number of keywords being bid on by all 3 websites. You may also rollover the chart to see keywords specific to only two of those websites if you feel the 3rd website may not be doing as great a job (or vice versa) as 2 of those other sites. It is going to also show you that the PPC budgets of the sites as well as the number of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you the Key words in whatever bucket you click. It is possible to view and download those key words for your use. As you can see I’m on the advertisements tab but the choices are comparable when you click the organic tab (on the top box, the organic one at the underside shows you total organic keywords).
Switching between the organic tab along with the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget must also give you an idea of what of the bigger sites are more into the PPC or SEO side of things that may be a fantastic barometer to look in if you chance to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain name on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at how a website might break out parts of the main domain, maybe a good place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to complete Keyword Advertisement History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Seo Competitor Analysis Tool Free
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly cost. These are SpyFu’s four chief metrics where key word research is worried. On the left of the desk are either the key words you have researched and grouped yourself, or high keyword group tips from SpyFu. At the top right of the desk you can subsequently add selected key words for lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists segment with targeted lists of domains and keywords like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are some of the options.
Alongside Top Lists, there is a dedicated Business Leads tab. This basically acts the same manner as a keyword search: You enter industries and key words, a location, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with this website’s monthly advertising budget and contact information that is available that can then be exported into your CRM or direct management system. I’d love to view SpyFu go a step further with this and integrate its own SEO lead lists directly using a stage like Salesforce$75.00 in salesforce.com, but the tool is already ahead of the curve. SEMrush includes a beta lead generation tool, but that is the closest any optimization merchandise I tested comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups . The templates can be downloaded by users from the SpyFu website and then upload to an AdWords account.
The platform also includes SEO campaign management With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword study and rank tracking within a campaign. My SpyFu is just available in paid programs (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO rank, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and include a new project. It is the only and best example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose Keywords you’ve identified and begin continuing monitoring that keyword ranking changes and reports back together with domain rankings. Utilizing the tab, I was able to prepare custom SEO reports in a few straightforward steps: Enter a domain name and then choose whether or not to conduct a report on SpyFu’s suggested custom key words or domain key words. I entered my five custom keywords in a field, chose up to five competitors’ URLs, and then was given the option to run either a report or a recurring report.
That Type of analysis is another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool quickly built an interactive information visualization which showed where the top keywords of PCMag overlapped with our competitors. There is also what SpyFu calls for a”keyword world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature which will help unearth ways for one to gain an SEO advantage on your competitors. Seo Competitor Analysis Tool Free
Along with the SEO performance of its Solution, SpyFu has introduced a study tool named Nacho Analytics, which provides access to the internet analytics of other sites. Through this platform, you can view time-of-day traffic, sections, and search-engine behaviour.
Keyword Ad History
Advertisement Background will show you, via color bars frequently the Key words appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which may be exported into excel). It goes back to 2006 via the Bonus History Button and reveals a year’s worth of information.
So it is fairly straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the advertisement history of this keyword”, plain and simple. Normally, if you see a keyword being advertised on by a PPC advertiser that is fantastic persistent you can look to apply that advertisement copy technique to some niche market of the bigger keyword. If I had been advertising for”resorts in Oklahoma” I might pay attention to that which ad copy has been successful, over time, for that main/core key word”resorts”.
Domain Ad History
Except it reveals the domain Ad History Is like Keyword Ad History History of a domainname.
This tool is useful in looking at keywords Which Have Been successful for Your competitors (or larger players on your niche) and which ones that they tried and abandoned (which could be ones for you to prevent out of the gate). All this presumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic term connections, Publicly available keyword data, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you input. You can filter by CPC, look volume as you can see, and you can also exclude keywords.
For me personally, I prefer to use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search instrument versus a search tool. Seo Competitor Analysis Tool Free
Pricing and Plans
As I mentioned, SpyFu’s Basic plan starts at $33 each Month when billed annually (or $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search success. All programs come with an infinite number of competitor/domain comparison search results , key word group, backlink, and domain name along with data export. The functionality you get with SpyFu for the price is an important element in why we gave it an Editors’ Choice, along with the search volumes make the instrument much more appealing for ad hoc research that is keyword.
That is not to mention SpyFu doesn’t cap anything. The Basic Program provides you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed annually) lumps contacts and leads to 500 and per week tracked keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the company has really slashed on its pricing since our review, making it even more attractive to SMBs.
I find that their tools helpful for search that is aggressive. I do not use Their Keyword Smart Search as described above but the number of information which They give (in a simple fashion) at the price points that they provide is very A combination that is nice. SpyFu makes its way Each project. Seo Competitor Analysis Tool Free