Introduction Seo Competitor Analysis Tool
SpyFu is one of the more feature rich tools, but has the Attractive interface on the market. SpyFu offers SEO and PPC spy tool options along with their keyword research tool. Seo Competitor Analysis Tool
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do throughout the spectrum of SEO tooling, but with this review we’re focusing mostly on its ad hoc lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Keyword recommendations and management capacities are built in throughout SpyFu, but I started in the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Keywords to observe outcomes differed between each of my competitors. Were pcmag advertising, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might search for (including publishers such as PCMag) and to find associated search results and vulnerable competition websites.
After running searches I discovered that SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much money a key word is worth. After searching”digital advertising,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to keyword overview, related key words, advertiser history, ranking history, backlinks, keyword grouping, and SERP analysis. That’s only for a single key word query, showing how SpyFu will arguably the most granular investigation into keyword data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Keyword, however a daily and yearly cost breakdown as well as how many unique advertisers had emerged on the key word in the last year. I got exactly the same degree of price breakdown once I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific price every day, daily investigation volume, difficulty rating, and more.
At the bottom of the keyword results was that the SERP analysis. This broke down every URL from the search results page, though KWFinder and Moz Pro equally offer a more detailed breakdown in this regard. SpyFu focuses on monthly price, which may or might not be significant to your small business. Results such as the Advertiser History chart, a long list and complex diagram of the advertisements appearing on that search page over time, was a bit too in the weeds for me as a novice SEO instrument user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Seo Competitor Analysis Tool
With SpyFu Kombat you can look at overlapping and website key words To get up to 3 sites. For your PPC version you can also find a chart which goes back over a period of a couple years showing the overall number of keywords being bid on by all 3 sites. You may also rollover the graph to find keywords specific to just two of the sites if you are feeling the 3rd site may not be doing as good a job (or vice versa) as two of the other websites. It will also show you that the PPC budgets of those sites as well as the number of organic keywords rank in the top 50 results for keyword.
When you click an area of the circle chart it will show you the Keywords in whatever bucket you click, to the right of the graph. You can see and download those key words for your use. As you can see I am on the ads tab however, the choices are similar once you click on the organic tab (on the top box, the organic one at the bottom shows you complete organic key words ).
Switching between the organic tab and the ppc tab (as well as the Overall # of organic search phrases + PPC ad budget must also give you an notion of which of the larger sites are more to the PPC or SEO aspect of things that may be a fantastic barometer to check at if you happen to be concentrating on one place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain on the home page and also are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at how a website might break out parts of the main domain, perhaps a fantastic place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to full Keyword Ad History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Seo Competitor Analysis Tool
Keyword Management and Reports
Keyword management is baked in to SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using minimal search volume, CPC, difficulty rating, and monthly price. These are SpyFu’s four main metrics where keyword research is concerned. On the left of the table are either the keyword you’ve researched and booted yourself, or top keyword class tips from SpyFu. At the top right of this table you can then add selected keywords for lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound connection between SEO and customer relationship management (CRM). In the List Builder tab, there is a Top Lists section with targeted lists of domain names and keywords like”Assets Which Pay the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are a few of the options.
Alongside Top Lists, there’s a dedicated Company Leads tab. This essentially acts the same way as a keyword search: You enter keywords and industries, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The search returns a list of URL leads with this site’s monthly ad budget and accessible contact information that may be exported into your CRM or direct management system. I’d love to view SpyFu proceed a step farther with this and incorporate its SEO lead lists directly using a platform like Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a beta lead generation instrument, but that’s the closest comes to exactly what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for key word groups in countless businesses. Users may download the templates in the SpyFu website and then upload into a AdWords account.
The platform also includes deeper SEO campaign direction With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank monitoring in a campaign. My SpyFu is only available in paid programs (not the free trial), but it lets you set up multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and add a new job. It is the greatest and only case in this roundup of built-in, SEO-focused PM.
There is also Keywords you’ve identified and start monitoring that keyword ranking changes and reports back together with weekly domain rankings. Using the tab, I was able to prepare custom SEO reports in a few simple measures: Enter a domain name and choose whether or not to conduct a report on SpyFu’s suggested custom key words or domain keywords. I entered my five habit key words chose up to five opponents’ URLs, and then was given the choice to run either a one-off report or a report.
That sort of analysis that is competitive is just another area where SpyFu stands out, as it also has a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the instrument quickly built an interactive information visualization that showed where PCMag keywords overlapped with our competitors. There’s also what SpyFu calls a”key word universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature that will help ways to gain an SEO advantage. Seo Competitor Analysis Tool
Along with the SEO functionality of its primary product, SpyFu has introduced a study tool called Nacho Analytics, which provides access to the internet analytics of different sites. Through this stage, you can see time-of-day visitors segments, and behavior that is on-page.
Keyword Advertisement History
Ad History will show you, through coded bars, how often the Keyword appeared in a domain PPC campaign along with any modifications in the ad copy (all of which can be exported to excel). It reveals a year’s worth of information up front and goes back to 2006 via the Bonus History Button.
So it is fairly straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here’s the advertisement history of the key word”, plain and simple. If you see a keyword being advertised on by a fantastic PPC advertiser consistent you can look to apply that advertisement copy technique to some market of that keyword. If I were advertising for”hotels in Oklahoma” I would pay attention to that which ad copy has been successful, as time passes, for this main/core key word”hotels”.
Domain Ad History
Domain Ad History Is like Keyword Ad History except it reveals the Keyword history of a particular domain.
This instrument is useful in Taking a Look at keywords Which Have Been successful for Your opponents (or larger players on your niche) and which ones they tried and abandoned (which could be ones for you to avoid from the gate). All this assumes the domain you are researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic word relationships, Publicly available keyword data, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You can filter by CPC, look volume as you can see, and you might also exclude keywords.
For me personally, I would rather use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a research tool versus a keyword search tool. Seo Competitor Analysis Tool
Pricing and Plans
As I just mentioned, SpyFu’s Basic plan begins at $33 per Month when billed yearly (or $39 per month ). Though, unlike other tools within this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search success. All plans have an infinite number of comparison search results name, key word, keyword collection, backlink, and domain name combined with data export. The performance you receive with SpyFu for your price is a significant element in the reason we gave it an Editors’ Choice, and the boundless search volumes make the instrument much more attractive for research that is keyword that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Fundamental Program provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed yearly ) lumps contacts and leads to 500 and weekly monitored keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The firm has actually slashed on its pricing.
I find their tools useful for research that is aggressive. I do not use Their own Keyword Smart Search much as explained above but the amount of information which They provide (in a simple fashion) in the price points they give is quite A nice combination. SpyFu makes its way Each undertaking. Seo Competitor Analysis Tool