Introduction Seo Competitor Rank Tracker
SpyFu is among the more feature rich tools, but has the Attractive interface on the market. SpyFu provides SEO and PPC spy application choices . Seo Competitor Rank Tracker
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do across the spectrum of SEO tooling, but with this particular review we are focusing on its ad hoc keyword lookup capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Recommendations and management capacities are built in throughout SpyFu, but I started from the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Key words to observe how results differed between each of my opponents. The five key words I used were digital advertising, pcmag, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that companies might search for (including publishers like PCMag) as well as to discover related search results and vulnerable competition websites.
After running searches I found that SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a key word is worth. After hunting”digital advertising,” for example, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That’s just for one keyword revealing SpyFu will arguably the most granular research into data of the tools I tested.
Atop the primary results, SpyFu gave me not only CPC for the Key word, but a daily and monthly cost breakdown as well as how many unique advertisers had emerged on the keyword in the past year. I received the same degree of cost breakdown once I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a specific price per day, daily search volume, difficulty score, and much more.
At the bottom of the results that are key word was the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Guru both provide a more detailed breakdown in this respect. SpyFu focuses on price, which may or might not be important to your business. Results such as the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on this search page as time passes, was a bit too in the weeds for me as a novice SEO instrument user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Seo Competitor Rank Tracker
With SpyFu Kombat you can look at overlapping and website keywords To get up to 3 websites. For the PPC version you may also find a graph which goes back over a span of a couple years showing the general number of keywords being bid on by all three websites. You can also rollover the chart to see key words specific to only two of those sites if you are feeling the 3rd site may not be doing as good a job (or vice versa) as 2 of those other sites. It will also show you that the PPC budgets of those websites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click on an area of the circle chart it will show you the Keywords in whatever bucket you click, to the right of this graph. You can view and download those keywords for your use. As you can see I am on the advertisements tab however, the choices are similar once you click on the natural tab (on the upper box, the organic one on the bottom shows you total organic keywords).
Switching between the organic tab along with the ppc tab (also as the Total # of organic search phrases + PPC ad budget must also give you an idea of which of the bigger sites are more into the PPC or SEO aspect of things which can be a fantastic barometer to look at if you chance to be focusing on a single place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might split parts of the main domain, perhaps a fantastic spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to full Keyword Advertisement History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Seo Competitor Rank Tracker
Keyword Management and Reviews
Keyword management is baked in to SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with minimal search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four chief metrics where keyword research is worried. On the left of this table are the key words you have researched and booted yourself, or high keyword class tips from SpyFu. At the top right of this desk you can subsequently add chosen key words to lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound link between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists section with concentrated lists of domains and keywords like”Domains That Pay the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the options.
Next to Top Lists, there’s a dedicated Business Leads tab. This acts exactly the exact same manner You enter a location, keywords and businesses, and refine outcomes using filters such as AdWords budget and SEO clicks. The search then returns a list of leads with contact information that is accessible and that site ad budget that can be exported to your CRM or lead management system. I’d like to see SpyFu go a step further with this and incorporate its own SEO lead lists directly with a platform such as Salesforce$75.00 at salesforce.com, but the tool is currently ahead of the curve. SEMrush has a beta generation tool, but that’s the closest any optimization merchandise I tested comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for key word groups . Users may download the templates from the SpyFu site and then upload to an AdWords account.
The platform also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated key word study and rank monitoring within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to install multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and then include a new job. It’s the only and greatest case in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you take Keywords youstart tracking that reports back together with domain rankings and keyword ranking changes and’ve identified. Using the webpage, I was also able to prepare custom SEO reports in a few straightforward measures: Enter a domain name then choose whether or not to conduct a document on SpyFu’s suggested custom key words or domain key words. I entered my five custom keywords picked up to five opponents’ URLs, then was given the option to run a one time report or a recurring monthly report.
This sort of analysis is just another area where SpyFu stands out, since it also has a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the tool built an interactive information visualization that showed where PCMag’s top keywords overlapped with our opponents. There is also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This study breakdown is another feature which will help ways to acquire an SEO edge on your competitors. Seo Competitor Rank Tracker
With the SEO performance of its product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to the internet analytics of other websites. Through this platform, you can view sections visitors, and search-engine behaviour.
Keyword Advertisement History
You will be shown by keyword Advertisement Background, through color coded bars frequently the Key words appeared in a domain’s PPC campaign alongside any modifications in the ad copy (all of which can be exported into excel). It goes back to 2006 through the Bonus History Button and reveals that a year’s worth of information up front.
So it is pretty straightforward, which is what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the ad history of this key word”, plain and simple. Normally, if you find a keyword being advertised on by a PPC advertiser that is good persistent you can look to employ that ad copy technique to a market of that keyword that is bigger. If I were advertisements for”resorts in Oklahoma” I would pay attention to what ad copy was successful, over time, for this main/core key word”resorts”.
Domain Ad History
Domain Ad History Is like Keyword Ad History except it shows the Key word history of a domain.
This instrument is useful in looking at keywords that have been effective for Your competitors (or larger players on your niche) and which ones that they tried and abandoned (which may be ones that you prevent from the gate). All this assumes the domain you’re currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses word relationships, Publicly accessible keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you can filter by CPC, look volume, and you can exclude keywords.
For me, I prefer to use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a search instrument versus a search tool. Seo Competitor Rank Tracker
Pricing and Plans
Since I said, SpyFu’s Basic plan starts at $33 per Month when billed yearly (or $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search success. All plans come with an unlimited number of competitor/domain comparison search results , key word collection, backlink, and domain name along with boundless data export. The performance that you get with SpyFu for your cost is an important factor in why we gave it an Editors’ Choice, along with the boundless search volumes make the instrument even more attractive for ad hoc study.
That is not to mention SpyFu does not cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed yearly ) lumps leads and contacts to 500 and per week tracked keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The firm has slashed its pricing since our inspection, making it attractive to SMBs.
I find their tools useful for research. I don’t use Their own Keyword Smart Search which They give (in a straightforward fashion) at the price points they give is very A nice combination. SpyFu makes its way Every undertaking. Seo Competitor Rank Tracker