Intro Seo Competitor Ranking
SpyFu is one of the more feature rich tools, but has the Least appealing interface on the market. SpyFu offers SEO and PPC spy tool options alongside their keyword research tool. Seo Competitor Ranking
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform across the spectrum of SEO tooling, but with this review we are focusing on its own ad hoc research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Recommendations and management capabilities are built in during SpyFu, but I started from the Keyword Research tab.
When testing each tool, I used the same set of five Keywords to see results differed between every one of my opponents. The five key words that I used were pcmag, digital marketing, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that companies might search for (including publishers like PCMag) and to discover related search results and vulnerable competition sites.
After running searches in my five evaluation terms, I discovered that SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much money a key word could be worth. After hunting”digital marketing,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser background, status background, backlinks, keyword group, and SERP analysis. That’s only for one keyword query, showing how SpyFu does arguably the most granular deep-dive investigation into keyword data of the tools I analyzed.
Atop the primary results, SpyFu gave me not CPC for the Key word, but a daily and monthly cost breakdown as well as the number of unique advertisers had emerged on the keyword in the last year. I got exactly the same level of price breakdown once I clicked on the Associated Keyword, which also enabled me to narrow results using a left-hand filter menu to a particular cost every day, daily investigation volume, difficulty score, and more.
In the bottom of the results was that the SERP analysis. This broke down each URL in the search results page, however KWFinder and Moz Guru equally provide a more comprehensive breakdown in this respect. SpyFu targets monthly cost, which may or might not be significant to your small business. Results such as the Advertiser History graph, a long list and complicated diagram of the ads appearing on this search page over time, was a bit too from the weeds for me as a novice SEO instrument user. However, for digital marketers and advertisers, SpyFu is a gold mine. Seo Competitor Ranking
With SpyFu Kombat you can look at overlapping and website key words To get up to 3 websites. For your PPC version you may also see a graph which goes over a span of a couple years demonstrating the general amount of key words being bid on by all 3 sites. You may also rollover the chart to find keywords specific to just 2 of those sites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as two of those other sites. It will also show you the PPC budgets of those websites as well as the number of organic keywords rank in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click, towards the right of the chart. You can see and download those key words for your use. As you can see I’m on the advertisements tab but the options are comparable when you click on the natural tab (on the top box, the organic one at the bottom shows you total organic keywords).
Switching between the organic tab along with the ppc tab (as well as the Total # of organic search phrases + PPC advertisement budget must also give you an notion of what of the larger sites are more to the PPC or SEO aspect of things that may be a good barometer to look in if you chance to be focusing on one place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at how a site might break out parts of the principal domain, maybe a good place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to complete Keyword Advertisement History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Seo Competitor Ranking
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using minimal search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of this table are the keyword you have researched and booted yourself, or high keyword group suggestions from SpyFu. At the top right of this table you can then add chosen keywords to lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists segment with concentrated lists of domain names and key words like”Domains That Pay the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Alongside Leading Lists, there’s a dedicated Business Leads tab. This basically acts exactly the same manner You enter industries and keywords, a location, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of URL leads with the monthly advertising budget and available contact information that may then be exported into your CRM or lead management system of this site. I’d like to see SpyFu proceed a step further with this and incorporate its SEO lead lists directly using a stage such as Salesforce$75.00 in salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a beta lead generation tool, but that is the closest comes to exactly what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups . Users can download the templates from the SpyFu website and then upload to a AdWords account.
The system also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank monitoring in a campaign. My SpyFu is just accessible paid plans (not the free trial), but it lets you set up multiple projects tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and then add a new project. It’s the only and best case in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you choose You begin ongoing tracking that keyword ranking changes and reports back together with weekly domain positions and’ve identified. Using the webpage, I was also able to prepare custom SEO reports in a few straightforward steps: Enter a domain name and choose whether or not to run a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five custom keywords in a field, chose up to five opponents’ URLs, and then was given the choice to run a report or a report.
This sort of competitive analysis is another area where SpyFu stands outside, as it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument built an interactive information visualization that revealed where the top key words of PCMag overlapped with our opponents. There is also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This study breakdown is another feature which helps ways to gain an SEO edge on the competition. Seo Competitor Ranking
Along with the SEO functionality of its Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the web analytics of websites. Through this platform, you can see time-of-day visitors sections, and behavior.
Keyword Advertisement History
You will be shown by Ad History, through colour bars, how frequently the Keyword appeared in a domain PPC campaign along with any changes in the advertisement copy (all of which can be exported to excel). It goes back to 2006 through the Bonus History Button and shows a year’s worth of information.
So it’s pretty straightforward, which is exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the advertisement history of the key word”, plain and simple. Normally, if you see a keyword being advertised on by a PPC advertiser that is fantastic persistent it’s possible to look to employ that advertisement copy technique to some niche market of the keyword that is larger. If I had been advertising for”hotels in Oklahoma” I might pay attention to that which ad copy was successful, over time, for that main/core key word”resorts”.
Domain Advertisement History
Domain Ad History is similar to Keyword Ad History except it reveals the Key word history of a specific domain.
This instrument is useful in looking at keywords Which Have Been effective for Your opponents (or larger players on your market ) and which ones that they attempted and left (which may be ones for you to avoid from the gate). All this assumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes term relationships, Publicly available keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you input. You can also filter by CPC, search volume as you can see, and you can also exclude keywords.
For me, I prefer to use the Organic keywords found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a search instrument versus a research tool. Seo Competitor Ranking
Pricing and Plans
Since I said, SpyFu’s Basic plan starts at $33 per Month when billed yearly (or $39 per month ). Though, contrary to other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not price by search success. All programs have an unlimited number of domain, key word group, backlink, and competitor/domain comparison search results combined with boundless data export. The performance that you get with SpyFu for the price is a significant element in the reason we gave it an Editors’ Choice, along with the unlimited search volumes make the instrument much more attractive for keyword research that is ad hoc.
That is not to mention SpyFu doesn’t cap anything. The Basic Program gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed annually) lumps contacts and leads to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the firm has slashed its pricing.
I find that their tools useful for aggressive research. I do not use Their own Keyword Smart Search which They give (in a straightforward fashion) in the price points they provide is quite A combination that is nice. SpyFu makes its way Every undertaking. Seo Competitor Ranking