Intro Seo Competitor Research
SpyFu is one of the more feature rich tools, but likely has the Least attractive interface on the market. SpyFu offers SEO and PPC spy tool choices along with their keyword search tool. Seo Competitor Research
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do across the spectrum of SEO tooling, but with this review we’re focusing on its ad hoc keyword research capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Recommendations and direction capabilities are built in during SpyFu, but I began from the Keyword Research tab.
When I used exactly the same set of five Key words to see outcomes differed between each of my competitors. Were digital marketing, pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that companies might search for (such as publishers such as PCMag) as well as to discover associated search results and vulnerable competitor sites.
After running searches I discovered that SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much money a keyword could be worth. After hunting”digital marketing,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into keyword summary, related key words, advertiser history, ranking history, backlinks, keyword grouping, and SERP analysis. That is just for one key word showing SpyFu will the most granular deep-dive investigation into key word data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown in addition to how many unique advertisers had emerged on the key word in the past year. I got the same level of price breakdown once I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific cost every day, daily search volume, difficulty rating, and much more.
In the bottom of the results was that the SERP analysis. This broke down each URL in the search results page, however KWFinder and Moz Guru equally provide a more comprehensive breakdown in this respect. SpyFu targets cost, which might or might not be important to your small business. Results like the Advertiser History chart, a long list and complicated diagram of the ads appearing on that search page as time passes, was a bit too in the weeds for me as a newcomer SEO tool user. But for advertisers and marketers, SpyFu can be a gold mine. Seo Competitor Research
With SpyFu Kombat you can look at overlapping and website keywords For up to 3 sites. For your PPC version you can also find a graph which goes back over a span of a couple years showing the overall amount of keywords being bid on by all 3 sites. You can also rollover the graph to see key words specific to only two of those sites if you feel the 3rd site might not be doing as good a job (or vice versa) as two of those other sites. It is going to also show you that the PPC budgets of those websites in addition to the amount of organic keywords ranking in the top 50 results for keyword.
When you click on an area of the circle graph it will show you that the Key words in whatever bucket you click. You can view and download those key words for your use. As you can see I am on the advertisements tab but the options are similar once you click on the organic tab (on the upper box, the natural one at the bottom shows you total organic keywords).
Switching between the organic tab along with the ppc tab (as well as the Total # of organic search phrases + PPC ad budget should also give you an idea of which of the larger sites are more into the PPC or SEO side of things that may be a fantastic barometer to check at if you happen to be concentrating on a single area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at how a site might break out parts of the main domain, maybe a good spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to full Keyword Advertisement History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (with a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Seo Competitor Research
Keyword Management and Reports
Keyword direction is baked in to SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using monthly search volume, CPC, problem rating, and monthly cost. These are SpyFu’s four chief metrics where keyword research is worried. On the left of this desk are either the key words you have researched and grouped yourself, or top keyword class tips from SpyFu. At the top right of this table you can then add chosen keywords for lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists segment with targeted lists of domain names and keywords like”Domains That Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Alongside Leading Lists, there is a dedicated Company Leads tab. This acts the exact same manner You enter keywords and industries, a place, and refine outcomes using filters such as AdWords budget and SEO clicks. The research returns a list of leads with contact information that is accessible and that site’s monthly advertising budget that can subsequently be exported into your CRM or lead management system. I’d love to view SpyFu go a step farther with this and incorporate its own SEO lead lists straight using a platform like Salesforce$75.00 at salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a beta lead generation instrument, but that’s the closest any optimization product that I tested comes to exactly what SpyFu offers.
But, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups that are keyword in hundreds of businesses. Users can download the templates from the SpyFu site and upload to an AdWords account.
The system also includes SEO campaign management Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank tracking within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO rank, traffic worth, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and include a new project. It is the only and best example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you take Keywords you’ve identified and begin monitoring that keyword ranking changes and reports back with weekly domain positions. Using the tab, I was also able to set up custom SEO reports in a few simple steps: Enter a domain name and then choose if to run a document on SpyFu’s suggested domain keywords or custom keywords. I entered my five custom keywords in a field, picked up to five opponents’ URLs, and then was given the option to run a report or a monthly report.
That sort of competitive analysis is just another area where SpyFu stands outside, since it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the tool quickly built an interactive data visualization that showed where the top keywords of PCMag overlapped with our competitors. There is also what SpyFu calls a”key word world,” list CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is another feature that helps unearth ways for one to acquire an SEO edge. Seo Competitor Research
Together with the SEO functionality of its product, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the web analytics of different sites. Through this platform, you can view segmentsvisitors, and search-engine behaviour.
Keyword Ad History
You will be shown by keyword Advertisement History, via color bars frequently the Key words appeared in a domain PPC campaign along with any changes in the ad copy (all of which can be exported to excel). It reveals that a year’s worth of data and goes back to 2006 via the Bonus History Button.
So it is fairly straightforward, which is what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here’s the advertisement history of the keyword”, plain and simple. Normally, if you see a key word being promoted on by a PPC advertiser that is fantastic consistent then you can look to apply that ad copy technique to a niche market of that keyword. If I were advertisements for”resorts in Oklahoma” I might pay attention to that which ad copy has been successful, as time passes, for this main/core keyword”resorts”.
Domain Advertisement History
Except it shows the domain Ad History Is like Keyword Ad History History of a domain.
This instrument is useful in Taking a Look Your opponents (or larger players on your market ) and which ones that they attempted and abandoned (which may be ones that you avoid out of the gate). All of this presumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic term relationships, Publicly available keyword information, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you can also filter search volume, by CPC, and you can exclude keywords.
For me, I would rather use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search instrument versus a keyword research tool. Seo Competitor Research
Pricing and Strategies
As I mentioned, SpyFu’s Basic plan begins at $33 per Month when billed yearly (roughly $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search success. All programs have an infinite number of key word group name, domain, backlink, and competitor/domain comparison search results combined with boundless data export. The performance that you get with SpyFu for your cost is a significant factor in the reason we gave it an Editors’ Choice, and the search volumes make the tool even more attractive for ad hoc keyword research.
That is not to say SpyFu doesn’t cap anything. The Basic Program gives you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) lumps leads and contacts to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the firm has slashed its pricing because our review, which makes it even more attractive to SMBs.
I find their tools useful for search. I don’t use Their own Keyword Smart Search which They give (in a simple fashion) at the price points that they give is quite A combination that is nice. SpyFu makes its way Each undertaking. Seo Competitor Research