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SpyFu is one of the feature rich tools, but has the Attractive interface on the market. SpyFu offers SEO and PPC spy tool choices alongside their very own keyword research tool. Seo Intelligence Agency Download
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform throughout the spectrum of SEO tooling, but for this review we’re focusing on its ad hoc research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Recommendations and direction capacities are built in throughout SpyFu, but I started in the Keyword Research tab.
When I used the Exact Same set of five Keywords to observe how results differed between each of my competitors. The five key words that I used were IT consultant advertising, internet shopping, pcmag, and small business accounting. I chose this mixture to simulate real world terms that companies might search for (such as publishers such as PCMag) and to discover associated search results and vulnerable competitor sites.
After running searches in my five evaluation terms, I discovered that SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much money a keyword could be worth. After searching”digital advertising,” for example, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser background, ranking history, backlinks, keyword grouping, and SERP analysis. That’s only for one key word showing how SpyFu will the most granular deep-dive research into data of the tools I analyzed.
Atop the main results, SpyFu gave me not only CPC for the Key word, however a daily and monthly cost breakdown in addition to the number of unique advertisers had appeared on the key word in the past year. I received exactly the exact same level of cost breakdown when I clicked on the Associated Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a particular cost per day, daily investigation volume, difficulty score, and much more.
In the bottom of the results was that the SERP analysis. This broke down each URL in the search results page, however KWFinder and Moz Guru equally provide a more detailed breakdown in this regard. SpyFu targets price, which might or may not be important to your small business. Results like the Advertiser History graph, a long list and complex diagram of the ads appearing on this search page over time, was somewhat too from the weeds for me as a novice SEO instrument user. But for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Seo Intelligence Agency Download
With SpyFu Kombat you can look at overlapping and website keywords To get up to 3 sites. For your PPC version you may also find a chart which goes back over a period of a few years demonstrating that the general amount of key words being bid on by all 3 websites. You can also rollover the chart to find keywords specific to only 2 of those sites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as two of the other websites. It will also show you that the PPC budgets of the sites as well as the number of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle chart it will show you the Key words in whatever bucket you click, towards the right of the graph. You can see and download those keywords for your use. As you can see I’m on the advertisements tab but the choices are similar when you click on the organic tab (on the top box, the natural one at the underside shows you total organic key words ).
Switching between the natural tab along with the ppc tab (also as the Total # of organic keywords + PPC ad budget must also give you an notion of which of the larger sites are more into the PPC or SEO side of things that may be a good barometer to look at if you chance to be focusing on a single place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain name on the home page and are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might split parts of the principal domain, maybe a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Ad History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (with a URL to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Seo Intelligence Agency Download
Keyword Management and Reports
Keyword direction is baked into SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with minimal search volume, CPC, difficulty score, and monthly cost. These are SpyFu’s four chief metrics where key word research is worried. On the left of this desk are the key words you have researched and booted yourself, or high keyword group tips from SpyFu. On the top right of this table you can then add chosen key words for lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep connection between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Best Lists section with concentrated lists of domain names and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the options.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This basically acts exactly the same way as a key word search: You enter businesses and key words, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The research then returns a list of leads with contact information that is available and that site advertising budget that may be exported into your CRM or direct management system. I’d love to view SpyFu go a step farther with this and integrate its own SEO lead lists directly with a platform like Salesforce$75.00 in salesforce.com, but the tool is already ahead of the curve. SEMrush has a beta generation tool, but that is the closest comes to what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for keyword groups in hundreds of businesses. The templates can be downloaded by users in the SpyFu website and upload into an AdWords account.
The platform also includes deeper SEO campaign management Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank tracking in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it lets you set up multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and add a new job. It’s the only and best case in this roundup of built-in, SEO-focused PM.
There’s also You start ongoing monitoring that keyword ranking changes and reports back with domain positions and’ve identified. Utilizing the tab, I was also able to set up custom SEO reports in a few straightforward steps: Enter a domain name and choose if to run a report on SpyFu’s suggested custom key words or domain keywords. I entered my five custom keywords in a field, picked up to five opponents’ URLs, and then was given the choice to run a one-off report or a recurring report.
This Type of analysis is just another area in which SpyFu stands out, since it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool built an interactive information visualization that revealed where the top keywords of PCMag overlapped with our competitors. There’s also what SpyFu calls a”keyword world,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This research breakdown is just another feature that will help unearth ways to acquire an SEO advantage on your competitors. Seo Intelligence Agency Download
Along with the SEO performance of its main Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to different sites’ web analytics. Through this stage, you can see behavior , time-of-day traffic, and segments.
Keyword Ad History
You will be shown by keyword Advertisement History, via color coded bars, how frequently the Key words appeared in a domain PPC campaign alongside any changes in the ad copy (all of which may be exported to excel). It reveals a year’s worth of information up front and goes back to 2006 through the Bonus History Button.
So it’s fairly straightforward, which is exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the advertisement history of this key word”, plain and simple. If you see a key word being promoted on by a PPC advertiser that is fantastic persistent then it’s possible to look to employ that advertisement copy technique to some niche market of the keyword that is bigger. If I had been advertisements for”resorts in Oklahoma” I might listen to what ad copy was successful, as time passes, for this main/core key word”hotels”.
Domain Advertisement History
Except it shows the domain Ad History is similar to Keyword Ad History Key word history of a domainname.
This tool is useful in Taking a Look Your competitors (or larger players on your market ) and which ones they tried and abandoned (which could be ones that you prevent from the gate). All of this presumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term relationships, Publicly accessible keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. You could also filter by CPC, look volume as you can see, and you might exclude key words.
For me, I prefer to use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a research tool versus a search tool. Seo Intelligence Agency Download
Pricing and Strategies
As I just mentioned, SpyFu’s Basic plan starts at $33 per Month when billed yearly (roughly $39 per month ). Though, unlike other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search success. All programs have an unlimited number of competitor/domain comparison search results , key word, keyword group, backlink, and domain name along with data export. The performance you receive with SpyFu for your price is a significant element in why we gave it an Editors’ Choice, along with the unlimited search volumes make the instrument even more appealing for research that is ad hoc.
That is not to say SpyFu doesn’t cap anything. The Basic Program gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed annually) lumps contacts and leads to 500 and weekly monitored keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the firm has slashed its pricing because our inspection, making it attractive to SMBs.
I find their tools pretty helpful for research. I do not use Their own Keyword Smart Search that They provide (in a straightforward fashion) in the price points they give is quite A wonderful combination. SpyFu makes its way into my arsenal on just about Every undertaking. Seo Intelligence Agency Download