Background Seo Keyword Analysis Tool
SpyFu is one of the more feature rich tools, but probably has the Least appealing interface on the market. SpyFu offers SEO and PPC spy application options along with their keyword research tool. Seo Keyword Analysis Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this particular review we are focusing on its own ad hoc research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Recommendations and management capabilities are built in throughout SpyFu, but I began from the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Keywords to observe how results differed between each of my competitors. Were electronic advertising, pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might hunt for (such as publishers like PCMag) and to find related search results and vulnerable competitor sites.
After running searches in my five test terms, I discovered that SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with exactly how much cash a key word could be worth. After searching”digital marketing,” for example, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to key word overview, related key words, advertiser background, ranking history, backlinks, keyword grouping, and SERP analysis. That is just for a single keyword question, revealing SpyFu does the most granular investigation into keyword data of all the tools I analyzed.
Atop the primary results, SpyFu gave me not CPC for the Keyword, however a daily and monthly cost breakdown as well as how many unique advertisers had emerged on the keyword in the last year. I got the exact same degree of cost breakdown when I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular cost every day, daily investigation volume, difficulty score, and more.
At the bottom of the results was the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Guru both offer a much more detailed breakdown in this respect. SpyFu focuses on monthly price, which might or might not be important to your business. Results such as the Advertiser History graph, a lengthy list and complex diagram of the advertisements appearing on this search page over time, was somewhat too in the weeds for me as a novice SEO tool user. But for digital marketers and advertisers, SpyFu is a gold mine. Seo Keyword Analysis Tool
With SpyFu Kombat you can look at overlapping and website specific keywords To get up to 3 sites. For your PPC version you may also see a chart which goes back over a span of a couple years demonstrating that the overall number of keywords being bid on by all 3 websites. You can also rollover the chart to see keywords specific to just two of those sites if you feel the 3rd website may not be doing as great a job (or vice versa) as two of those other websites. It will also show you that the PPC budgets of those sites in addition to the number of organic keywords rank in the top 50 results for said keyword.
When you click it will show you that the Keywords in whatever bucket you click, to the right of this chart. It is possible to view and download those key words for your own use. As you can see I’m on the ads tab however, the options are similar when you click on the organic tab (on the top box, the natural one at the underside shows you complete organic key words ).
Switching between the natural tab and the ppc tab (also as the Overall # of organic keywords + PPC advertisement budget should also give you a good idea of what of the larger sites are more to the PPC or SEO aspect of things which can be a good barometer to look in if you chance to be focusing on one place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at how a website might split parts of the principal domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to complete Keyword Ad History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (with a link to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Seo Keyword Analysis Tool
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using monthly search volume, CPC, problem rating, and monthly price. These are SpyFu’s four chief metrics where keyword research is concerned. On the left of this table are the keyword you have researched and grouped yourself, or high keyword group suggestions from SpyFu. On the top right of the desk you can subsequently add chosen key words to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep link between SEO and client relationship management (CRM). In the List Builder tab, there is a Best Lists section with targeted lists of domain names and key words like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are some of the choices.
Next to Top Lists, there is a dedicated Business Leads tab. This basically acts exactly the exact same manner as a search: You enter key words and industries, a location, and refine results using filters like AdWords budget and SEO clicks. The search returns a list of URL leads with this site ad budget and contact information that may subsequently be exported to your CRM or direct management system. I’d love to view SpyFu go a step farther with this and integrate its own SEO lead lists directly with a stage such as Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush includes a beta lead generation instrument, but that’s the closest any additional optimization product that I tested comes to what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for key word groups in countless industries. The templates can be downloaded by users from the SpyFu site and then upload to an AdWords account.
The system also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated key word research and rank monitoring in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO rank, traffic value, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and include a new job. It is the only and best example in this roundup of SEO-focused PM.
There is also You start continuing tracking that keyword ranking changes and reports back with domain rankings and’ve identified. Using the webpage, I was also able to set up custom SEO reports in a few straightforward measures: Enter a domain name then choose if to run a document on SpyFu’s suggested domain key words or custom keywords. I entered my five custom key words picked up to five opponents’ URLs, then was given the choice to run a report or a report.
This sort of analysis is just another area where SpyFu stands out, as it also includes a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument built an interactive data visualization which revealed where PCMag keywords overlapped with our competitors. There is also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This research breakdown is just another feature which will help unearth ways to acquire an SEO edge. Seo Keyword Analysis Tool
Along with the SEO functionality of its product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to the internet analytics of sites. Through this stage, you can see sections traffic, and search-engine behaviour.
Keyword Advertisement History
Keyword Advertisement Background will show you, via color bars frequently the Key words appeared in a domain PPC campaign alongside any changes in the advertisement copy (all of which may be exported into excel). It extends back to 2006 through the Bonus History Button and reveals that a year’s worth of information.
So it’s fairly straightforward, and that’s what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the ad history of the key word”, plain and simple. Normally, if you find a keyword being advertised on by a PPC advertiser that is fantastic persistent it’s possible to look to employ that advertisement copy technique to a market of that keyword that is bigger. If I were advertisements for”resorts in Oklahoma” I might pay attention to that which ad copy was successful, over time, for that main/core key word”hotels”.
Domain Advertisement History
Domain Ad History Is like Keyword Ad History except it shows the Keyword history of a domainname.
This instrument is useful in looking at keywords Which Have Been effective for Your competitors (or larger players in your niche) and which ones that they tried and abandoned (which may be ones for you to prevent out of the gate). All this assumes the domain you are currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word connections, Publicly accessible keyword information, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you input. You can also filter look volume, by CPC as you can see, and you can also exclude keywords.
For me, I prefer to use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search tool versus a search tool. Seo Keyword Analysis Tool
Pricing and Strategies
As I just said, SpyFu’s Fundamental plan starts at $33 per Month when billed yearly (or $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not price by search success. All plans come with an infinite number of backlink name, keyword, keyword collection, domain, and comparison search results combined with data export. The performance you receive with SpyFu for your price is a significant factor in the reason we gave it an Editors’ Choice, and the unlimited search volumes make the instrument much more appealing for ad hoc study that is keyword.
That’s not to say SpyFu doesn’t cap anything. The Basic Program gives you a potential of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed annually) bumps contacts and leads to 500 and weekly tracked keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has slashed on its pricing.
I find that their tools useful for competitive research. I do not use Their Keyword Smart Search much as described above but the amount of information that They give (in a simple fashion) at the price points they provide is quite A combination that is wonderful. SpyFu makes its way Every undertaking. Seo Keyword Analysis Tool