Intro Seo Keyword Checker
SpyFu is one of the feature rich tools, but has the Least appealing interface on the market. SpyFu provides SEO and PPC spy application options alongside their own research tool. Seo Keyword Checker
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform across the spectrum of SEO tooling, but with this particular review we’re focusing mostly on its own ad hoc keyword lookup capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Management capabilities and recommendations are built in throughout SpyFu, but I started from the Keyword Research tab.
When testing each instrument, I used the Exact Same set of five Key words to observe outcomes differed between every one of my opponents. The five key words that I used were IT consultant advertising, internet shopping, pcmag, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might search for (including publishers like PCMag) as well as to find related search results and vulnerable competition websites.
I found that, after conducting searches on my five test terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with how much cash a keyword is worth. After searching”digital marketing,” for example, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to key word overview, related keywords, advertiser history, status background, backlinks, keyword group, and SERP analysis. That’s just for one keyword query, revealing how SpyFu does arguably the most granular deep-dive research into data of all the tools I analyzed.
Atop the primary results, SpyFu gave me not just CPC for the Keyword, however a daily and yearly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the past year. I received the exact same degree of cost breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results using a left-hand filter menu to a particular price per day, daily search volume, difficulty rating, and much more.
In the bottom of the key word results was that the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Guru both offer a more comprehensive breakdown in this respect. SpyFu focuses on cost, which might or may not be significant to your small business. Results such as the Advertiser History graph, a long list and complicated diagram of the advertisements appearing on this search page as time passes, was a bit too in the weeds for me as a novice SEO instrument user. But for digital marketers and advertisers, SpyFu can be a gold mine. Seo Keyword Checker
With SpyFu Kombat you can look at overlapping and site keywords For up to 3 websites. For your PPC version you can also find a graph which goes back over a span of a couple years showing the general amount of key words being bid on by all three websites. You may also rollover the graph to see keywords specific to just two of those websites if you feel the 3rd website might not be doing as good a job (or vice versa) as two of the other sites. It is going to also show you that the PPC budgets of those sites as well as the number of organic keywords rank in the top 50 results for said keyword.
When you click it will show you the Key words in whatever bucket you click, towards the right of this graph. You can view and download those key words for your use. As you can see I’m on the ads tab however, the choices are similar once you click the organic tab (on the top box, the organic one on the bottom shows you complete organic keywords).
Switching between the organic tab and the ppc tab (also as the Total # of organic search phrases + PPC ad budget must also give you a good notion of what of the bigger sites are more to the PPC or SEO aspect of things that may be a fantastic barometer to check in if you chance to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might split parts of the principal domain, maybe a fantastic spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (with a URL to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Seo Keyword Checker
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using monthly search volume, CPC, problem score, and monthly price. These are SpyFu’s four main metrics where keyword research is concerned. On the left of the desk are the key words you’ve researched and booted yourself, or top keyword group tips from SpyFu. At the top right of the table you can then add selected keywords to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its profound connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Top Lists section with concentrated lists of domains and keywords like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are a few of the choices.
Next to Leading Lists, there’s a dedicated Company Leads tab. This essentially acts exactly the same manner You enter a location, keywords and businesses, and refine results using filters like AdWords budget and SEO clicks. The research then returns a list of URL leads with this site ad budget and available contact information that can subsequently be exported into direct management system or your CRM. I’d love to see SpyFu go a step further with this and incorporate its own SEO lead lists directly with a stage like Salesforce$75.00 in salesforce.com, but the instrument is already ahead of the curve. SEMrush includes a beta lead generation instrument, but that’s the closest comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups that are keyword . The templates can be downloaded by users in the SpyFu website and upload into an AdWords account.
The system also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword research and rank tracking in a campaign. My SpyFu is only available in paid programs (not the free trial), but it allows you to set up multiple projects tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then add a new job. It’s the only and best example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose You start monitoring that keyword position changes and reports back with domain positions and’ve identified. Using the tab, I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name then choose if to conduct a document on SpyFu’s suggested domain keywords or custom key words. I entered my five custom key words picked up to five competitors’ URLs, and then was given the choice to run a one-off report or a recurring monthly report.
This sort of competitive analysis is just another area where SpyFu stands out, since it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the tool built an interactive data visualization which showed where the top key words of PCMag overlapped with our competitors. There is also what SpyFu calls a”key word world,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This research breakdown is another feature that helps unearth ways to gain an SEO advantage on your competitors. Seo Keyword Checker
Along with the SEO functionality of its Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to other sites’ internet analytics. Through this platform, you can view behavior visitors, and segments.
Keyword Advertisement History
Advertisement Background will show you, via colour coded bars, how frequently the Keyword appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which may be exported to excel). It shows a year’s worth of information and goes back to 2006 via the Bonus History Button.
So it is fairly straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the ad history of this keyword”, plain and simple. If you find a keyword being advertised on by a PPC advertiser that is good consistent you can look to employ that advertisement copy technique to a niche market of the keyword. If I had been advertising for”resorts in Oklahoma” I would listen to that which ad copy was successful, over time, for this main/core keyword”resorts”.
Domain Ad History
Except it reveals the, domain Ad History is similar to Keyword Advertisement History Keyword history of a specific domain.
This instrument is useful in looking at keywords that have been effective for Your competitors (or bigger players in your niche) and which ones they tried and abandoned (which could be ones for you to avoid out of the gate). All this presumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term connections, Publicly available keyword information, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you input. You could filter by CPC, look volume as you can see, and you might also exclude key words.
For me, I prefer to use the Organic keywords found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a search instrument versus a research tool. Seo Keyword Checker
Pricing and Plans
As I said, SpyFu’s Fundamental plan starts at $33 per Month when billed annually (roughly $39 per month ). Though, unlike other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All plans have an unlimited number of backlink , key word collection, domain name, and competitor/domain comparison search results along with data export. The performance that you get with SpyFu for your cost is a significant element in why we gave it an Editors’ Choice, along with the search volumes make the tool much more attractive for ad hoc keyword research.
That’s not to mention SpyFu doesn’t cap anything. The Basic Program gives you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed annually) bumps leads and contacts to 500 and weekly monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The firm has really slashed its pricing.
I find that their tools useful for competitive research. I don’t use Their own Keyword Smart Search which They provide (in a simple fashion) in the price points they give is very A combination that is nice. SpyFu makes its way Each project. Seo Keyword Checker