Intro Seo Keyword Planner
SpyFu is one of the feature rich tools, but has the Least appealing interface on the market. SpyFu provides SEO and PPC spy application choices . Seo Keyword Planner
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform across the spectrum of SEO tooling, but for this particular review we are focusing on its ad hoc research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Management capabilities and recommendations are built in throughout SpyFu, however I started in the Keyword Research tab.
When testing each instrument, I used the Exact Same set of five Keywords to observe how outcomes differed between every one of my competitors. The five keywords that I used were digital marketing, pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that businesses might hunt for (such as publishers such as PCMag) as well as to discover related search results and vulnerable competition websites.
I found that after running searches on my five test terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with how much cash a keyword could be worth. After hunting”digital marketing,” for instance, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to key word summary, related keywords, advertiser background, status background, backlinks, keyword grouping, and SERP analysis. That is just for one key word question, revealing SpyFu will arguably the most granular deep-dive investigation into data of the tools I tested.
Atop the results, SpyFu gave me not just CPC for the Keyword, but a daily and yearly cost breakdown as well as how many unique advertisers had emerged on the key word in the last year. I received the same degree of price breakdown once I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a specific price per day, daily investigation volume, difficulty score, and more.
At the bottom of the results was the SERP analysis. This broke down each URL from the search results page, however KWFinder and Moz Guru both offer a much more detailed breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a long list and complicated diagram of the advertisements appearing on this search page over time, was somewhat too from the weeds for me as a novice SEO instrument user. But for advertisers and digital marketers, SpyFu can be a gold mine. Seo Keyword Planner
With SpyFu Kombat you can look at overlapping and website keywords To get up to 3 websites. For the PPC version you can also find a graph which goes over a period of a couple years showing the general number of key words being bid on by all 3 websites. You may also rollover the graph to find key words specific to just 2 of those sites if you feel the 3rd site might not be doing as good a job (or vice versa) as two of the other sites. It will also show you the PPC budgets of those websites in addition to the number of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle graph it will show you that the Key words in whatever bucket you click. It is possible to view and download those key words for your use. As you can see I’m on the advertisements tab however, the options are similar once you click the natural tab (on the top box, the natural one on the underside shows you complete organic key words ).
Switching between the natural tab and the ppc tab (also as the Overall # of organic keywords + PPC advertisement budget should also give you a good idea of which of the bigger sites are more into the PPC or SEO aspect of things that may be a good barometer to check at if you chance to be focusing on one area over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might break out parts of the principal domain, maybe a good spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (using a URL to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Seo Keyword Planner
Keyword Management and Reports
Keyword management is baked in to SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with monthly search volume, CPC, problem rating, and monthly price. These are SpyFu’s four chief metrics where keyword research is worried. On the left of this table are the keyword you’ve researched and grouped yourself, or top keyword group suggestions from SpyFu. At the top right of the desk you can then add selected keywords to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists segment with targeted lists of domains and key words like”Assets Which Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are some of the choices.
Next to Top Lists, there is a dedicated Business Leads tab. This acts the exact same way as a key word search: You enter key words and businesses, a location, and refine results using filters like AdWords budget and SEO clicks. The search returns a list of leads with this site advertising budget and contact information that can then be exported to direct management system or your CRM. I’d like to see SpyFu proceed a step further with this and integrate its SEO lead lists straight using a platform such as Salesforce$75.00 in salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a beta generation tool, but that is the closest comes to what SpyFu offers.
But, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups that are keyword . Users can download the templates in the SpyFu website and upload to a AdWords account.
The system also includes deeper SEO campaign management With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank tracking in a campaign. My SpyFu is just accessible paid plans (not the free trial), but it lets you set up multiple projects tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and then add a new job. It’s the greatest and only example in this roundup of SEO-focused PM.
There is also You begin ongoing tracking that reports back together with weekly domain rankings and keyword position changes and’ve identified. Utilizing the tab, I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name choose whether or not to run a report on SpyFu’s suggested custom keywords or domain key words. I entered my five custom key words in a field, chose up to five competitors’ URLs, then was given the option to run a one-off report or a recurring monthly report.
That Type of analysis that is competitive is another area where SpyFu stands outside, since it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument built an interactive information visualization that revealed where the top key words of PCMag overlapped with our competitors. There is also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature which will help unearth ways to gain an SEO advantage. Seo Keyword Planner
With the SEO performance of its product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to the web analytics of other sites. Through this platform, you can see time-of-day traffic segments, and behavior that is on-page.
Keyword Advertisement History
Advertisement History will show you, through color coded bars frequently the Keyword appeared in a domain’s PPC campaign alongside any changes in the ad copy (all of which can be exported into excel). It reveals that a year’s worth of data and extends back to 2006 through the Bonus History Button.
So it is fairly straightforward, and that’s what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here is the ad history of this key word”, plain and simple. If you find a key word being advertised on by a PPC advertiser persistent you can look to employ that advertisement copy technique to a niche market of that larger keyword. If I had been advertisements for”resorts in Oklahoma” I would pay attention to that which ad copy has been successful, as time passes, for that main/core keyword”hotels”.
Domain Ad History
Domain Ad History Is like Keyword Advertisement History except it reveals the Keyword history of a particular domainname.
This instrument is useful in Taking a Look Your opponents (or larger players on your niche) and which ones that they attempted and abandoned (which may be ones for you to prevent out of the gate). All this presumes the domain you’re currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word connections, Publicly accessible keyword data, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you can also filter look volume, from CPC, and you can exclude key words.
For me personally, I would rather use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search instrument versus a keyword research tool. Seo Keyword Planner
Pricing and Plans
As I said, SpyFu’s Basic plan begins at $33 per Month when billed annually (or $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All programs have an unlimited number of keyword, keyword group name, domain, backlink, and comparison search results along with boundless data export. The functionality that you receive with SpyFu for the price is an important element in the reason we gave it an Editors’ Choice, and the boundless search volumes make the tool even more attractive for ad hoc study.
That’s not to mention SpyFu doesn’t cap anything. The Basic Plan gives you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed yearly ) bumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. The firm has slashed its pricing.
I find their tools helpful for competitive research. I don’t use Their own Keyword Smart Search which They provide (in a simple fashion) at the price points they give is very A nice combination. SpyFu makes its way Every project. Seo Keyword Planner