Introduction Seo Keyword Research Tool
SpyFu is among the more feature rich tools, but probably has the Attractive interface out there. SpyFu offers SEO and PPC spy tool options . Seo Keyword Research Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do across the spectrum of SEO tooling, but with this review we are focusing mostly on its own ad hoc keyword research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Keyword recommendations and direction capabilities are built in throughout SpyFu, however I began from the Keyword Research tab.
When I used exactly the same set of five Keywords to observe how results differed between each of my opponents. Were online shopping , digital advertising, pcmag, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that businesses might search for (such as publishers such as PCMag) and to find associated search results and vulnerable competitor sites.
I discovered that after conducting searches on my five test terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with how much money a keyword is worth. After hunting”digital advertising,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword summary, related keywords, advertiser background, status background, traffic, key word group, and SERP analysis. That is just for a single key word revealing SpyFu will the most granular research into data of the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Keyword, but a daily and yearly cost breakdown as well as the number of unique advertisers had appeared on the key word in the past year. I got the same level of cost breakdown when I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific price every day, daily investigation volume, difficulty score, and more.
In the bottom of the results that are keyword was that the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Guru equally provide a much more detailed breakdown in this regard. SpyFu focuses on monthly price, which might or might not be significant to your small business. Results like the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on that search page as time passes, was somewhat too in the weeds for me as a newcomer SEO instrument user. However, for advertisers and digital marketers, SpyFu can be a gold mine. Seo Keyword Research Tool
With SpyFu Kombat you can look at overlapping and website Certain key words To get up to 3 websites. For your PPC version you can also find a graph which goes back over a period of a couple years showing the general number of keywords being bid on by all three websites. You can also rollover the graph to find key words specific to only 2 of the websites if you feel the 3rd site may not be doing as good a job (or vice versa) as 2 of the other websites. It is going to also show you the PPC budgets of the sites as well as the number of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle graph it will show you the Keywords in whatever bucket you click, to the right of this graph. You can see and download those key words for your own use. As you can see I’m on the ads tab but the choices are similar when you click the natural tab (on the upper box, the organic one at the bottom shows you total organic keywords).
Switching between the natural tab and the ppc tab (as well as the Total # of organic search phrases + PPC advertisement budget should also give you a good idea of what of the bigger sites are more into the PPC or SEO side of things that may be a good barometer to look in if you chance to be concentrating on one place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain name on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at the way the site might split parts of the main domain, perhaps a good spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (with a URL to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Seo Keyword Research Tool
Keyword Management and Reports
Keyword direction is baked into SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with monthly search volume, CPC, difficulty score, and monthly price. These are SpyFu’s four main metrics where keyword research is concerned. On the left of the table are the key words you’ve researched and grouped yourself, or top keyword class suggestions from SpyFu. At the top right of this table you can subsequently add selected keywords to lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Best Lists section with targeted lists of domain names and keywords like”Domains That Spend the Most On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are some of the choices.
Next to Top Lists, there is a dedicated Company Leads tab. This acts exactly the exact same way as a search: You enter a location, industries and keywords, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with the monthly advertising budget and accessible contact information that can subsequently be exported to your CRM or direct management system of that site. I’d like to see SpyFu go a step further with this and incorporate its own SEO lead lists directly with a stage such as Salesforce$75.00 in salesforce.com, but the instrument is already ahead of the curve. SEMrush has a lead generation tool, but that is the closest comes to exactly what SpyFu offers.
But, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups . Users can download the templates from the SpyFu site and then upload into a AdWords account.
The system also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank tracking in a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO rank, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and then add a new job. It’s the only and best example in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose Keywords youbegin monitoring that reports back together with weekly domain rankings and keyword ranking changes and’ve identified. Utilizing the webpage, I was able to set up custom SEO reports in a few straightforward steps: Enter a domain name then choose whether or not to run a report on SpyFu’s suggested custom keywords or domain keywords. I entered my five custom key words picked up to five opponents’ URLs, then was given the choice to run a one-off report or a recurring report.
That sort of analysis is just another area in which SpyFu stands out, since it also has a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument built an interactive information visualization that showed where PCMag key words overlapped with our opponents. There’s also what SpyFu calls for a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This study breakdown is just another feature that will help unearth ways to gain an SEO edge. Seo Keyword Research Tool
Along with the SEO performance of its main Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to different sites’ web analytics. Through this platform, you can see time-of-day traffic sections, and behavior that is on-page.
Keyword Ad History
You will be shown by keyword Advertisement History, through coded bars often the Key words appeared in a domain PPC campaign along with any modifications in the ad copy (all of which may be exported to excel). It extends back to 2006 via the Bonus History Button and shows that a year’s worth of information.
So it is fairly straightforward, which is exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the advertisement history of the key word”, plain and simple. Normally, if you see a key word being promoted on by a PPC advertiser consistent then it’s possible to look to employ that ad copy technique to some market of that keyword that is bigger. If I were advertisements for”hotels in Oklahoma” I would listen to what ad copy has been successful, over time, for this main/core keyword”hotels”.
Domain Advertisement History
Except it shows the domain Ad History Is like Keyword Ad History Keyword history of a specific domain.
This instrument is useful in looking at keywords that have been successful for Your opponents (or larger players on your niche) and which ones that they tried and abandoned (which could be ones for you to avoid from the gate). All of this presumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term connections, Publicly accessible keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you input. You can also filter from CPC, look volume, as you can see, and you might also exclude keywords.
For me personally, I prefer to use the PPC keywords and the Organic keywords found In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a search instrument versus a search tool. Seo Keyword Research Tool
Pricing and Strategies
As I just said, SpyFu’s Fundamental plan starts at $33 each Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All plans come with an unlimited number of backlink , key word group, domain name, and competitor/domain comparison search results along with unlimited data export. The functionality that you get with SpyFu for the cost is an important factor in why we gave it an Editors’ Choice, along with the boundless search volumes make the tool much more appealing for study that is keyword that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed yearly ) bumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has actually slashed its pricing because our review, making it attractive to SMBs.
I find that their tools helpful for research. I don’t use Their own Keyword Smart Search as described above but the number of information which They give (in a straightforward fashion) in the price points that they provide is very A combination that is nice. SpyFu makes its way into my toolbox on just about Each project. Seo Keyword Research Tool