Introduction Seo Keyword Tool
SpyFu is among the feature rich tools, but probably has the Least appealing interface out there. SpyFu offers SEO and PPC spy tool choices . Seo Keyword Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this review we are focusing on its own ad hoc keyword lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Direction capacities and keyword recommendations are built in throughout SpyFu, but I started from the Keyword Research tab.
When I used exactly the Exact Same set of five Key words to see how results differed between every one of my competitors. Were IT consultant , electronic advertising, online shopping, pcmag, and small business accounting. I chose this combination to simulate real-world terms that businesses might search for (including publishers like PCMag) as well as to discover associated search results and vulnerable competitor websites.
I found that after conducting searches in my five test terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much money a key word is worth. After hunting”digital marketing,” for instance, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word overview, related key words, advertiser history, ranking history, traffic, key word group, and SERP analysis. That is only for a single keyword question, revealing how SpyFu does the most granular research into data of all the tools I tested.
Atop the main results, SpyFu gave me not just CPC for the Keyword, but a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the keyword in the last year. I got the exact same level of price breakdown once I clicked on the Associated Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a specific cost every day, daily search volume, difficulty rating, and much more.
At the bottom of the keyword results was the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Pro equally offer a much more comprehensive breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a lengthy list and complex diagram of the ads appearing on that search page over time, was a bit too from the weeds for me as a newcomer SEO instrument user. But for advertisers and marketers, SpyFu is a gold mine. Seo Keyword Tool
With SpyFu Kombat you can look at overlapping and website specific keywords For up to 3 sites. For your PPC version you can also find a chart which goes back over a span of a few years showing the general number of key words being bid on by all three sites. You may also rollover the graph to see key words specific to only 2 of those sites if you feel the 3rd website may not be doing as good a job (or vice versa) as two of the other websites. It will also show you the PPC budgets of those websites in addition to the amount of organic keywords ranking in the top 50 results for keyword.
When you click on an area of the circle graph it will show you the Key words in whatever bucket you click. You can view and download those keywords for your use. As you can see I am on the ads tab however, the options are comparable when you click the organic tab (on the top box, the natural one at the bottom shows you complete organic key words ).
Switching between the organic tab along with the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget must also give you an notion of which of the bigger sites are more to the PPC or SEO side of things that may be a fantastic barometer to check at if you happen to be focusing on one area over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain name on the home page and also are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might split parts of the main domain, maybe a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to complete Keyword Ad History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (with a URL to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Seo Keyword Tool
Keyword Management and Reviews
Keyword management is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly price. These are SpyFu’s four main metrics where key word research is worried. On the left of this desk are either the keyword you’ve researched and booted yourself, or high keyword group suggestions from SpyFu. On the top right of this desk you can then add selected keywords for lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with concentrated lists of domain names and key words like”Assets Which Spend the Most On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are some of the choices.
Alongside Top Lists, there is a dedicated Company Leads tab. This acts the same manner You enter a location, key words and industries, and refine results using filters like AdWords budget and SEO clicks. The search then returns a list of leads with that site ad budget and contact information that is available that can subsequently be exported to your CRM or direct management system. I’d love to see SpyFu go a step further with this and integrate its own SEO lead lists straight using a platform like Salesforce$75.00 in salesforce.com, but the tool is currently ahead of the curve. SEMrush has a beta lead generation tool, but that is the closest comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for key word groups in countless industries. The templates can be downloaded by users in the SpyFu website and upload into an AdWords account.
The platform also includes SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank tracking in a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and include a new project. It is the greatest and only example in this roundup of SEO-focused PM.
There is also You start monitoring that keyword ranking changes and reports back with domain positions and’ve identified. Using the tab, I was able to prepare custom SEO reports in a few simple measures: Enter a domain name and choose if to run a document on SpyFu’s suggested domain keywords or custom key words. I entered my five habit key words in a field, chose up to five opponents’ URLs, then was given the choice to run a one-off report or a report.
This Type of analysis that is aggressive is just another area in which SpyFu stands out, as it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument immediately built an interactive data visualization that showed where the top key words of PCMag overlapped with our opponents. There’s also what SpyFu calls a”key word universe,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature which will help ways to gain an SEO advantage on your competitors. Seo Keyword Tool
Together with the SEO functionality of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to different sites’ internet analytics. Through this platform, you can see behavior , time-of-day visitors, and segments.
Keyword Ad History
Ad Background will show you, via color coded bars, how often the Key words appeared in a domain’s PPC campaign alongside any modifications in the ad copy (all of which can be exported to excel). It reveals a year’s worth of data up front and goes back to 2006 via the Bonus History Button.
So it’s fairly straightforward, and that’s what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here’s the advertisement history of this key word”, plain and simple. Normally, if you see a keyword being promoted on by a PPC advertiser that is fantastic persistent you can look to apply that advertisement copy technique to a market of the keyword. If I were advertisements for”hotels in Oklahoma” I might pay attention to what ad copy was successful, as time passes, for that main/core keyword”resorts”.
Domain Ad History
Except it reveals the domain Ad History is similar to Keyword Ad History History of a domain.
This tool is useful in looking at keywords that have been successful for Your competitors (or bigger players on your market ) and which ones that they attempted and abandoned (which could be ones that you prevent out of the gate). All of this presumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic word relationships, Publicly available keyword information, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. You can also filter by CPC, look volume as you can see, and you might exclude keywords.
For me personally, I would rather use the Organic keywords found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a competitive research instrument versus a keyword search tool. Seo Keyword Tool
Pricing and Strategies
Since I said, SpyFu’s Fundamental plan starts at $33 each Month when billed yearly (or $39 per month ). Though, contrary to other tools within this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All programs have an unlimited number of domain, key word, keyword collection, backlink, and comparison search results combined with data export. The performance you get with SpyFu for the price is an important element in why we gave it an Editors’ Choice, and the boundless search volumes make the instrument even more attractive for study that is keyword that is ad hoc.
That is not to say SpyFu does not cap anything. The Basic Program gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) lumps leads and contacts to 500 and per week tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the company has actually slashed on its pricing.
I find that their tools pretty useful for search. I do not use Their Keyword Smart Search much as explained above but the amount of data that They provide (in a straightforward fashion) at the price points they provide is quite A combination that is wonderful. SpyFu makes its way Each project. Seo Keyword Tool