Intro Seo Know How
SpyFu is among the feature rich tools, but has the Least attractive interface out there. SpyFu offers SEO and PPC spy tool options alongside their own keyword research tool. Seo Know How
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but with this particular review we are focusing on its own ad hoc lookup capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Management capacities and keyword recommendations are built in throughout SpyFu, but I began in the Keyword Research tab.
When testing each tool, I used the same set of five Keywords to see how outcomes differed between every one of my competitors. The five key words that I used were IT consultant , digital advertising, internet shopping, pcmag, and small business accounting. I chose this mixture to simulate real-world terms that businesses might search for (including publishers such as PCMag) as well as to discover associated search results and vulnerable competitor websites.
I found that after conducting searches on my five test terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much money a key word could be worth. After searching”digital advertising,” for instance, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into keyword summary, related keywords, advertiser background, status background, traffic, key word group, and SERP analysis. That is just for one key word showing SpyFu will the most granular deep-dive research into data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the key word in the past year. I got exactly the same level of cost breakdown when I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific price every day, daily investigation volume, difficulty rating, and much more.
In the bottom of the key word results was that the SERP analysis. This broke down every URL in the search results page, though KWFinder and Moz Guru both offer a more detailed breakdown in this respect. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complex diagram of the ads appearing on that search page as time passes, was a bit too in the weeds for me as a newcomer SEO tool user. However, for advertisers and digital marketers, SpyFu can be a gold mine. Seo Know How
With SpyFu Kombat you can look at overlapping and website Certain key words For up to 3 websites. For your PPC version you may also find a chart which goes over a span of a couple years demonstrating the overall amount of keywords being bid on by all three sites. You may also rollover the graph to find keywords specific to just 2 of those websites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as two of the other websites. It will also show you the PPC budgets of those sites in addition to the number of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle graph it will show you that the Key words in whatever bucket you click, towards the right of the chart. It is possible to view and download those keywords for your own use. As you can see I’m on the advertisements tab however, the options are comparable once you click on the natural tab (on the top box, the organic one at the underside shows you complete organic keywords).
Switching between the organic tab and the ppc tab (as well as the Total # of organic search phrases + PPC ad budget must also give you an idea of which of the bigger sites are more into the PPC or SEO aspect of things which can be a fantastic barometer to check at if you happen to be focusing on a single area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might split parts of the principal domain, perhaps a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Advertisement History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Seo Know How
Keyword Management and Reviews
Keyword direction is baked in to SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with monthly search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of the table are either the keyword you have researched and grouped yourself, or high keyword group tips from SpyFu. On the top right of this table you can subsequently add selected key words to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists section with targeted lists of domain names and key words like”Domains That Pay the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are a few of the choices.
Alongside Leading Lists, there is a dedicated Company Leads tab. This basically acts the same way as a search: You enter a location, key words and businesses, and refine results using filters like AdWords budget and SEO clicks. The research then returns a list of leads with that site’s monthly advertising budget and accessible contact information that can then be exported into your CRM or lead management system. I’d like to view SpyFu proceed a step farther with this and integrate its own SEO lead lists directly using a stage like Salesforce$75.00 at salesforce.com, but this instrument is already ahead of the curve. SEMrush has a beta generation instrument, but that is the closest any optimization product I tested comes to exactly what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups . The templates can be downloaded by users from the SpyFu site and upload to an AdWords account.
The platform also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated key word study and rank monitoring within a campaign. My SpyFu is just accessible paid programs (not the free trial), but it lets you install multiple projects tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and include a new project. It’s the best and only case in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you choose You ‘ve identified and start ongoing tracking that keyword ranking changes and reports back together with domain positions. I was also able to set up custom SEO reports in a few simple steps: Enter a domain name and choose if to run a report on SpyFu’s suggested custom key words or domain key words. I entered my five custom keywords in a field, picked up to five opponents’ URLs, and then was given the option to run a one time report or a report.
This Type of analysis that is aggressive is just another area where SpyFu stands out, as it also has a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the tool built an interactive information visualization that showed where PCMag’s top keywords overlapped with our competitors. There is also what SpyFu calls a”keyword world,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature which will help unearth ways to acquire an SEO edge. Seo Know How
With the SEO performance of its product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to different sites’ web analytics. Through this stage, you can see sections , time-of-day traffic, and behavior.
Keyword Ad History
You will be shown by keyword Advertisement Background, through color coded bars frequently the Key words appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which may be exported into excel). It shows a year’s worth of information up front and goes back to 2006 via the Bonus History Button.
So it is fairly straightforward, and that’s exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here’s the advertisement history of the key word”, plain and simple. If you see a keyword being advertised on by a PPC advertiser that is good consistent you can look to employ that ad copy technique to some niche market of that keyword. If I had been advertising for”hotels in Oklahoma” I would pay attention to what ad copy was successful, as time passes, for that main/core keyword”resorts”.
Domain Ad History
Domain Ad History Is like Keyword Advertisement History except it shows the History of a domainname.
This instrument is useful in looking at keywords that have been effective for Your opponents (or larger players on your market ) and which ones they attempted and left (which could be ones that you prevent from the gate). All of this presumes the domain you’re currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term relationships, Publicly available keyword data, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you input. You could also filter by CPC, search volume, as you can see, and you might also exclude key words.
For me personally, I would rather use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a competitive research tool versus a keyword research tool. Seo Know How
Pricing and Plans
Since I said, SpyFu’s Basic plan starts at $33 each Month when billed annually (or $39 per month ). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search results. All programs have an infinite number of backlink , key word, keyword group, domain name, and competitor/domain comparison search results along with data export. The performance you get with SpyFu for your cost is an important element in why we gave it an Editors’ Choice, and the search volumes make the tool much more attractive for ad hoc study that is keyword.
That is not to mention SpyFu doesn’t cap anything. The Basic Program provides you a potential of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed annually) lumps contacts and leads to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the firm has really slashed on its pricing since our review, making it all the more attractive to SMBs.
I find their tools helpful for competitive search. I don’t use Their Keyword Smart Search much as explained above but the number of information which They give (in a straightforward fashion) in the price points that they give is very A combination that is nice. SpyFu makes its way Every project. Seo Know How