Introduction Seo Ranking Analysis
SpyFu is one of the more feature rich tools, but has the Least appealing interface out there. SpyFu provides SEO and PPC spy application choices along with their own keyword search tool. Seo Ranking Analysis
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but with this review we are focusing primarily on its own ad hoc keyword lookup capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Direction capabilities and recommendations are built in throughout SpyFu, however I started in the Keyword Research tab.
When testing each instrument, I used exactly the Exact Same set of five Keywords to see how outcomes differed between every one of my competitors. The five keywords that I used were pcmag, digital advertising, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that businesses might hunt for (such as publishers such as PCMag) and to find associated search results and vulnerable competition websites.
After running searches I discovered that SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with how much money a key word could be worth. After searching”digital advertising,” for instance, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword overview, related key words, advertiser history, ranking history, backlinks, keyword grouping, and SERP analysis. That is just for one keyword revealing how SpyFu will arguably the most granular research into key word data of the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Keyword, but a daily and yearly cost breakdown as well as how many unique advertisers had emerged on the keyword in the past year. I got the exact same level of price breakdown once I clicked on the Associated Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a specific price every day, daily search volume, difficulty rating, and much more.
At the bottom of the results that are key word was that the SERP analysis. This broke down every URL in the search results page, however KWFinder and Moz Pro equally provide a more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History chart, a long list and complex diagram of the ads appearing on that search page as time passes, was somewhat too from the weeds for me as a novice SEO tool user. But for advertisers and marketers, SpyFu is a gold mine. Seo Ranking Analysis
With SpyFu Kombat you can look at overlapping and site Certain keywords For up to 3 sites. For your PPC version you can also find a chart which goes over a period of a couple years demonstrating the overall amount of keywords being bid on by all three sites. You may also rollover the chart to find keywords specific to only 2 of the sites if you feel the 3rd website might not be doing as great a job (or vice versa) as two of the other websites. It is going to also show you that the PPC budgets of the sites as well as the amount of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you that the Keywords in whatever bucket you click. You can see and download those keywords for your use. As you can see I’m on the ads tab but the choices are comparable when you click on the natural tab (on the upper box, the natural one on the bottom shows you total organic keywords).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic search phrases + PPC ad budget should also give you an idea of which of the larger sites are more into the PPC or SEO aspect of things that may be a good barometer to look in if you chance to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain name on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at how a site might break out parts of the principal domain, maybe a good place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Seo Ranking Analysis
Keyword Management and Reviews
Keyword direction is baked into SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using monthly search volume, CPC, problem score, and monthly cost. All these are SpyFu’s four main metrics where keyword research is worried. On the left of the table are either the keyword you have researched and grouped yourself, or top keyword class suggestions from SpyFu. On the top right of this table you can subsequently add selected key words to lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists segment with concentrated lists of domain names and key words like”Assets Which Pay the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are some of the choices.
Alongside Top Lists, there’s a dedicated Business Leads tab. This acts the exact same manner as a search: You enter businesses and keywords, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The research then returns a list of leads with this website’s monthly advertising budget and accessible contact information that may subsequently be exported into lead management system or your CRM. I’d love to view SpyFu proceed a step further with this and integrate its SEO lead lists straight with a platform like Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush has a lead generation tool, but that’s the closest comes to exactly what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for key word groups . The templates can be downloaded by users in the SpyFu site and then upload to an AdWords account.
The system also includes SEO campaign management Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank monitoring in a campaign. My SpyFu is only available in paid programs (not the free trial), but it allows you to install multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and add a new project. It’s the only and greatest case in this roundup of built-in, SEO-focused PM.
There’s also You ‘ve identified and start continuing monitoring that reports back with weekly domain positions and keyword position changes. I was able to prepare custom SEO reports in a few simple measures: Enter a domain name and choose if to run a report on SpyFu’s suggested custom key words or domain key words. I entered my five custom keywords picked up to five opponents’ URLs, and then was given the option to run a one-off report or a report.
That Type of analysis that is competitive is another area where SpyFu stands outside, since it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool built an interactive data visualization that revealed where PCMag’s top key words overlapped with our opponents. There is also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature that helps unearth ways to acquire an SEO advantage on the competition. Seo Ranking Analysis
Together with the SEO functionality of its main Solution, SpyFu has introduced a study tool called Nacho Analytics, which offers access to other sites’ web analytics. Through this stage, you can see sections visitors, and behavior.
Keyword Ad History
Keyword Ad History will show you, through coded bars often the Key words appeared in a domain PPC campaign along with any modifications in the ad copy (all of which can be exported to excel). It goes back to 2006 through the Bonus History Button and shows a year’s worth of data.
So it’s fairly straightforward, which is what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here is the advertisement history of this keyword”, plain and simple. Normally, if you find a keyword being promoted on by a PPC advertiser that is fantastic persistent you can look to employ that advertisement copy technique to a market of the keyword. If I had been advertisements for”resorts in Oklahoma” I might pay attention to that which ad copy was successful, over time, for this main/core keyword”hotels”.
Domain Ad History
Domain Ad History is similar to Keyword Ad History except it shows the History of a specific domain.
This tool is useful in Taking a Look at keywords Which Have Been effective for Your competitors (or bigger players on your niche) and which ones that they tried and left (which could be ones for you to avoid out of the gate). All this presumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term relationships, Publicly available keyword data, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. You could filter by CPC, look volume as you can see, and you can exclude key words.
For me, I prefer to use the Organic key words found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a competitive research tool versus a research tool. Seo Ranking Analysis
Pricing and Strategies
Since I just said, SpyFu’s Fundamental plan starts at $33 each Month when billed yearly (or $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All plans have an unlimited number of key word, keyword group domain, backlink, and competitor/domain comparison search results along with unlimited data export. The functionality you get with SpyFu for the price is a significant element in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument much more attractive for keyword study that is ad hoc.
That is not to say SpyFu does not cap anything. The Basic Plan provides you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed annually) lumps contacts and leads to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. The company has actually slashed its pricing since our review, making it even more attractive to SMBs.
I find their tools helpful for aggressive research. I don’t use Their Keyword Smart Search that They give (in a straightforward fashion) in the price points they give is very A wonderful combination. SpyFu makes its way Every project. Seo Ranking Analysis