Intro Seo Ranking Report Tools
SpyFu is one of the more feature rich tools, but likely has the Least appealing interface out there. SpyFu offers SEO and PPC spy application options . Seo Ranking Report Tools
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do across the spectrum of SEO tooling, but with this review we’re focusing on its ad hoc research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and management capacities are built in during SpyFu, but I began from the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Keywords to see results differed between each of my opponents. Were digital marketing pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that companies might hunt for (such as publishers such as PCMag) as well as to find associated search results and vulnerable competition websites.
I found that after conducting searches on my five evaluation terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much money a key word is worth. After searching”digital marketing,” for example, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into keyword overview, related keywords, advertiser background, ranking history, backlinks, keyword grouping, and SERP analysis. That’s just for a single keyword revealing how SpyFu will arguably the most granular research into data of the tools I tested.
Atop the results, SpyFu gave me not only CPC for the Key word, but a daily and yearly cost breakdown in addition to how many unique advertisers had emerged on the key word in the past year. I got the same degree of cost breakdown once I clicked on the Related Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a specific cost every day, daily search volume, difficulty score, and much more.
In the bottom of the key word results was the SERP analysis. This broke down each URL in the search results page, however KWFinder and Moz Guru equally provide a much more detailed breakdown in this regard. SpyFu targets monthly price, which might or might not be important to your business. Results like the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on this search page as time passes, was somewhat too in the weeds for me as a novice SEO instrument user. But for advertisers and marketers, SpyFu can be a gold mine. Seo Ranking Report Tools
With SpyFu Kombat you can look at overlapping and website Certain keywords To get up to 3 websites. For your PPC version you may also find a chart which goes over a span of a couple years showing the general number of key words being bid on by all 3 sites. You may also rollover the graph to find keywords specific to just two of those sites if you feel the 3rd website might not be doing as good a job (or vice versa) as 2 of those other websites. It will also show you that the PPC budgets of those sites in addition to the number of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click, towards the right of this chart. It is possible to view and download those keywords for your own use. As you can see I am on the ads tab however, the choices are similar once you click the organic tab (on the upper box, the organic one on the underside shows you total organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic search phrases + PPC advertisement budget should also give you an idea of which of the larger sites are more to the PPC or SEO aspect of things that may be a good barometer to look in if you chance to be focusing on a single area on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain name on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at how a site might split parts of the main domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to complete Keyword Ad History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Seo Ranking Report Tools
Keyword Management and Reports
Keyword direction is baked into SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with monthly search volume, CPC, difficulty score, and monthly price. These are SpyFu’s four main metrics where key word research is concerned. On the left of this table are either the key words you’ve researched and booted yourself, or high keyword group tips from SpyFu. At the top right of the desk you can then add chosen key words for lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and customer relationship management (CRM). In the List Builder tab, there is a Best Lists section with targeted lists of domain names and keywords like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are a few of the options.
Alongside Top Lists, there’s a dedicated Company Leads tab. This basically acts exactly the exact same manner You enter keywords and industries, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The research then returns a list of leads with contact information that is available and this site advertising budget that may subsequently be exported to your CRM or lead management system. I’d love to view SpyFu go a step further with this and incorporate its SEO lead lists straight with a platform such as Salesforce$75.00 in salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a beta generation tool, but that’s the closest any optimization merchandise I tested comes to exactly what SpyFu offers.
However, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for keyword groups . The templates can be downloaded by users from the SpyFu website and upload to a AdWords account.
The platform also includes SEO campaign direction With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank monitoring within a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped key words plotted against SEO rank, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and add a new project. It’s the only and best case in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you choose You ‘ve identified and begin tracking that keyword ranking changes and reports back together with weekly domain positions. Using the tab, I was able to prepare custom SEO reports in a few simple measures: Enter a domain name then choose if to run a report on SpyFu’s suggested custom keywords or domain key words. I entered my five habit key words in a field, chose up to five competitors’ URLs, then was given the choice to run a report or a recurring monthly report.
That Type of analysis is another area in which SpyFu stands outside, as it also has a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument built an interactive information visualization that revealed where the top keywords of PCMag overlapped with our competitors. There’s also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This study breakdown is another feature that helps ways for you to gain an SEO edge. Seo Ranking Report Tools
With the SEO functionality of its main product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to the web analytics of sites. Through this platform, you can see time-of-day visitors, segments, and search-engine behaviour.
Keyword Advertisement History
Keyword Ad Background will show you, through color bars often the Key words appeared in a domain PPC campaign alongside any changes in the advertisement copy (all of which can be exported into excel). It shows a year’s worth of data up front and extends back to 2006 via the Bonus History Button.
So it is fairly straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here is the advertisement history of the keyword”, plain and simple. If you find a keyword being promoted on by a PPC advertiser persistent then you can look to apply that advertisement copy technique to some market of that keyword. If I were advertisements for”resorts in Oklahoma” I might pay attention to that which ad copy was successful, as time passes, for this main/core key word”hotels”.
Domain Advertisement History
Except it reveals the, domain Ad History Is like Keyword Advertisement History Key word history of a domain.
This tool is useful in looking at keywords Which Have Been successful for Your competitors (or larger players on your niche) and which ones that they attempted and left (which may be ones that you avoid out of the gate). All of this assumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word relationships, Publicly available keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You could filter from CPC, look volume, as you can see, and you might exclude key words.
For me personally, I prefer to use the Organic key words found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a research tool versus a keyword research tool. Seo Ranking Report Tools
Pricing and Plans
As I just mentioned, SpyFu’s Basic plan begins at $33 per Month when billed yearly (roughly $39 per month ). Though, unlike other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All programs have an infinite number of keyword, keyword group , domain, backlink, and competitor/domain comparison search results along with boundless data export. The performance you get with SpyFu for your price is a significant element in why we gave it an Editors’ Choice, along with the search volumes make the instrument much more attractive for ad hoc study that is keyword.
That’s not to mention SpyFu does not cap anything. The Basic Program gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed annually) lumps contacts and leads to 500 and weekly monitored keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. The firm has actually slashed on its pricing since our original review, which makes it all the more attractive to SMBs.
I find that their tools useful for research. I don’t use Their Keyword Smart Search described above but the amount of information that They give (in a simple fashion) in the price points they give is quite A nice combination. SpyFu makes its way into my arsenal on just about Every project. Seo Ranking Report Tools