Introduction Seo Research
SpyFu is one of the feature rich tools, but has the Least attractive interface on the market. SpyFu offers SEO and PPC spy tool choices . Seo Research
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but for this review we’re focusing on its ad hoc keyword lookup capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Direction capabilities and recommendations are built in throughout SpyFu, but I began in the Keyword Research tab.
When I used the Exact Same set of five Key words to observe how outcomes differed between every one of my opponents. The five keywords that I used were electronic marketing, pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might hunt for (such as publishers such as PCMag) and to discover related search results and vulnerable competition websites.
I discovered that, after conducting searches in my five test terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much money a key word is worth. After searching”digital marketing,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word overview, related key words, advertiser background, status background, traffic, key word grouping, and SERP analysis. That’s only for a single keyword query, showing SpyFu will arguably the most granular deep-dive research into data of the tools I analyzed.
Atop the main results, SpyFu gave me not just CPC for the Keyword, but a daily and monthly cost breakdown as well as how many unique advertisers had emerged on the keyword in the last year. I received the same level of price breakdown once I clicked on the Related Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific cost per day, daily search volume, difficulty rating, and much more.
At the bottom of the results was that the SERP analysis. This broke down each URL from the search results page, however KWFinder and Moz Guru equally offer a much more detailed breakdown in this regard. SpyFu focuses on price, which may or might not be significant to your business. Results like the Advertiser History chart, a long list and complicated diagram of the ads appearing on this search page as time passes, was a bit too in the weeds for me as a novice SEO instrument user. However, for advertisers and marketers, SpyFu is a gold mine. Seo Research
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 websites. For your PPC version you can also find a graph which goes over a span of a couple years demonstrating the general number of keywords being bid on by all 3 websites. You can also rollover the chart to find keywords specific to just two of those sites if you feel the 3rd website may not be doing as good a job (or vice versa) as two of the other sites. It is going to also show you the PPC budgets of those sites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click on an area of the circle graph it will show you the Key words in whatever bucket you click. It is possible to view and download those key words for your use. As you can see I am on the advertisements tab but the choices are similar when you click on the natural tab (on the upper box, the organic one at the underside shows you complete organic keywords).
Switching between the organic tab along with the ppc tab (as well as the Overall # of organic search phrases + PPC ad budget should also give you a good idea of what of the bigger sites are more to the PPC or SEO aspect of things that may be a good barometer to look at if you happen to be concentrating on a single place on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at how a site might break out parts of the principal domain, perhaps a fantastic spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to full Keyword Ad History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (using a URL to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Seo Research
Keyword Management and Reviews
Keyword management is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with monthly search volume, CPC, difficulty rating, and monthly cost. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of this table are the keyword you have researched and grouped yourself, or high keyword group tips from SpyFu. At the top right of this desk you can then add selected key words for lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists section with targeted lists of domain names and key words like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are a few of the choices.
Alongside Leading Lists, there’s a dedicated Business Leads tab. This acts the exact same way You enter businesses and keywords, a location, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of URL leads with this website’s monthly advertising budget and contact information that is accessible that can be exported into your CRM or lead management system. I’d love to view SpyFu proceed a step farther with this and integrate its SEO lead lists directly with a stage such as Salesforce$75.00 in salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a beta lead generation tool, but that is the closest any other optimization product that I tested comes to exactly what SpyFu offers.
However, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups that are key word . Users can download the templates from the SpyFu website and upload to an AdWords account.
The system also includes SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword study and rank tracking in a campaign. My SpyFu is only accessible paid plans (not the free trial), but it lets you install multiple jobs tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and include a new project. It’s the best and only example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose You begin tracking that keyword position changes and reports back with weekly domain rankings and’ve identified. Using the tab, I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name choose whether or not to run a report on SpyFu’s suggested custom keywords or domain keywords. I entered my five custom key words in a field, picked up to five opponents’ URLs, then was given the option to run a one-off report or a recurring monthly report.
That Type of analysis that is aggressive is just another area where SpyFu stands outside, as it also has a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument built an interactive data visualization which showed where PCMag key words overlapped with our opponents. There is also what SpyFu calls a”key word world,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature which will help unearth ways to gain an SEO advantage. Seo Research
With the SEO functionality of its primary Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the web analytics of other websites. Through this stage, you can view time-of-day traffic sections, and search-engine behaviour.
Keyword Ad History
Advertisement Background will show you, through coded bars often the Keyword appeared in a domain PPC campaign along with any changes in the advertisement copy (all of which can be exported to excel). It reveals that a year’s worth of data up front and goes back to 2006 through the Bonus History Button.
So it is fairly straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the ad history of this keyword”, plain and simple. Normally, if you see a key word being promoted on by a PPC advertiser that is fantastic consistent then you can look to apply that advertisement copy technique to some market of the larger keyword. If I were advertising for”hotels in Oklahoma” I would listen to that which ad copy has been successful, over time, for that main/core key word”resorts”.
Domain Ad History
Except it shows the domain Ad History Is like Keyword Ad History History of a particular domainname.
This instrument is useful in looking Your competitors (or bigger players on your market ) and which ones they tried and abandoned (which may be ones that you prevent from the gate). All of this assumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses word relationships, Publicly accessible keyword information, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you input. You could also filter look volume, by CPC as you can see, and you might exclude key words.
For me, I prefer to use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a competitive research tool versus a keyword research tool. Seo Research
Pricing and Strategies
As I mentioned, SpyFu’s Fundamental plan begins at $33 per Month when billed yearly (roughly $39 per month ). Though, contrary to other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All programs have an infinite number of domain, keyword group, backlink, and comparison search results along with unlimited data export. The functionality you get with SpyFu for your cost is an important element in why we gave it an Editors’ Choice, and the search volumes make the tool even more appealing for study that is keyword that is ad hoc.
That’s not to mention SpyFu doesn’t cap anything. The Basic Plan gives you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) bumps contacts and leads to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. The firm has actually slashed on its pricing since our review, which makes it all the more attractive to SMBs.
I find that their tools useful for research. I do not use Their Keyword Smart Search explained above but the amount of data that They give (in a straightforward fashion) at the price points that they provide is very A wonderful combination. SpyFu makes its way Each project. Seo Research