Introduction Seo Research Tools
SpyFu is among the more feature rich tools, but probably has the Least appealing interface on the market. SpyFu offers SEO and PPC spy application choices along with their very own keyword search tool. Seo Research Tools
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but with this particular review we are focusing primarily on its own ad hoc keyword research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Direction capacities and keyword recommendations are built in throughout SpyFu, however I began in the Keyword Research tab.
When I used exactly the Exact Same set of five Key words to see results differed between each of my competitors. Were internet shopping marketing, pcmag, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that businesses might search for (such as publishers like PCMag) as well as to discover related search results and vulnerable competition websites.
I discovered that after running searches in my five test terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much money a keyword is worth. After searching”digital marketing,” for instance, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to key word summary, related key words, advertiser background, status background, backlinks, keyword group, and SERP analysis. That is only for a single keyword query, showing how SpyFu does arguably the most granular investigation into data of all the tools I tested.
Atop the main results, SpyFu gave me not only CPC for the Keyword, however a daily and monthly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the last year. I got the exact same degree of cost breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results employing a left-hand filter menu to a particular cost every day, daily search volume, difficulty rating, and more.
In the bottom of the keyword results was that the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Guru both provide a more detailed breakdown in this respect. SpyFu focuses. Results like the Advertiser History graph, a long list and complex diagram of the advertisements appearing on that search page as time passes, was somewhat too in the weeds for me as a newcomer SEO tool user. However, for advertisers and marketers, SpyFu is a gold mine. Seo Research Tools
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 sites. For your PPC version you can also see a chart which goes over a span of a few years demonstrating that the overall number of keywords being bid on by all three websites. You may also rollover the chart to find key words specific to just two of the sites if you feel the 3rd website may not be doing as great a job (or vice versa) as 2 of those other websites. It will also show you the PPC budgets of the sites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click. You can see and download those key words for your use. As you can see I’m on the ads tab however, the options are comparable when you click on the natural tab (on the top box, the organic one at the bottom shows you total organic key words ).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic keywords + PPC advertisement budget must also give you an notion of what of the larger sites are more into the PPC or SEO aspect of things which can be a good barometer to check in if you happen to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain name on the home page and also are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the website might break out parts of the principal domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Seo Research Tools
Keyword Management and Reviews
Keyword direction is baked in to SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with minimal search volume, CPC, difficulty score, and monthly cost. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of this table are the keyword you have researched and grouped yourself, or high keyword group tips from SpyFu. On the top right of the table you can subsequently add selected key words for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and customer relationship management (CRM). In the List Builder tab, there is a Top Lists section with targeted lists of domain names and key words like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are a few of the choices.
Alongside Top Lists, there is a dedicated Company Leads tab. This acts the same manner You enter businesses and keywords, a place, and refine outcomes using filters such as AdWords budget and SEO clicks. The search then returns a list of URL leads with contact information that is accessible and this site’s monthly ad budget that may subsequently be exported to your CRM or direct management system. I’d love to view SpyFu go a step further with this and integrate its SEO lead lists straight with a stage like Salesforce$75.00 in salesforce.com, but this tool is already ahead of the curve. SEMrush includes a lead generation tool, but that’s the closest comes to exactly what SpyFu offers.
However, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups in countless industries. Users may download the templates in the SpyFu website and then upload to an AdWords account.
The platform also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank monitoring within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and include a new job. It is the only and best example in this roundup of SEO-focused PM.
There is also Keywords youbegin ongoing monitoring that keyword ranking changes and reports back together with weekly domain rankings and’ve identified. Using the webpage, I was able to prepare custom SEO reports in a few simple measures: Enter a domain name choose if to run a document on SpyFu’s suggested domain key words or custom key words. I entered my five custom key words in a field, chose up to five competitors’ URLs, then was given the option to run a report or a recurring report.
This Type of analysis is another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that is available from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the instrument immediately built an interactive data visualization which showed where the top key words of PCMag overlapped with our competitors. There’s also what SpyFu calls for a”key word world,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is just another feature that helps unearth ways for one to gain an SEO advantage. Seo Research Tools
With the SEO functionality of its primary Solution, SpyFu has introduced a study tool named Nacho Analytics, which offers access to different sites’ web analytics. Through this platform, you can view time-of-day visitors sections, and behavior that is on-page.
Keyword Ad History
You will be shown by Ad History, via colour bars often the Keyword appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which may be exported into excel). It shows that a year’s worth of information up front and extends back to 2006 via the Bonus History Button.
So it’s fairly straightforward, which is exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here is the ad history of the keyword”, plain and simple. Normally, if you find a keyword being advertised on by a good PPC advertiser consistent you can look to employ that ad copy technique to a market of that bigger keyword. If I had been advertisements for”hotels in Oklahoma” I would pay attention to that which ad copy has been successful, over time, for that main/core keyword”resorts”.
Domain Advertisement History
Except it reveals the, domain Ad History is similar to Keyword Advertisement History Keyword history of a domain.
This tool is useful in Taking a Look at keywords Which Have Been effective for Your opponents (or bigger players on your niche) and which ones that they tried and left (which may be ones that you prevent from the gate). All of this presumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term connections, Publicly available keyword data, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. You can filter from CPC, search volume as you can see, and you can exclude keywords.
For me personally, I would rather use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search tool versus a research tool. Seo Research Tools
Pricing and Strategies
As I said, SpyFu’s Fundamental plan starts at $33 per Month when billed yearly (or $39 per month ). Though, unlike other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All plans come with an unlimited number of domain name, keyword collection, backlink, and comparison search results along with data export. The functionality you receive with SpyFu for your price is an important element in why we gave it an Editors’ Choice, and the boundless search volumes make the tool even more appealing for study that is ad hoc.
That is not to say SpyFu doesn’t cap anything. The Fundamental Program gives you a potential of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed annually) lumps contacts and leads to 500 and weekly monitored keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The firm has really slashed on its pricing because our original inspection, which makes it even more attractive to SMBs.
I find that their tools pretty helpful for search that is competitive. I do not use Their Keyword Smart Search explained above but the amount of data which They provide (in a straightforward fashion) at the price points that they provide is quite A nice combination. SpyFu makes its way into my toolbox on just about Every project. Seo Research Tools