Intro Seo Search Volume
SpyFu is among the more feature rich tools, but has the Least appealing interface out there. SpyFu provides SEO and PPC spy tool options alongside their own keyword research tool. Seo Search Volume
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this particular review we’re focusing on its ad hoc keyword research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Recommendations and management capacities are built in throughout SpyFu, but I began from the Keyword Research tab.
When testing each instrument, I used exactly the Exact Same set of five Keywords to observe how outcomes differed between every one of my competitors. Were pcmag advertising, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that companies might hunt for (including publishers like PCMag) and to find related search results and vulnerable competitor sites.
After conducting searches I discovered that SpyFu produces and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much money a key word could be worth. After searching”digital advertising,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word summary, related keywords, advertiser history, status background, backlinks, keyword group, and SERP analysis. That is just for a single key word question, showing SpyFu does the most granular investigation into data of the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, but a daily and monthly cost breakdown as well as how many unique advertisers had emerged on the key word in the past year. I received the exact same degree of cost breakdown once I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific cost every day, daily search volume, difficulty score, and more.
In the bottom of the keyword results was the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Guru equally provide a much more comprehensive breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a long list and complicated diagram of the advertisements appearing on this search page over time, was a bit too from the weeds for me as a newcomer SEO instrument user. However, for advertisers and digital marketers, SpyFu can be a gold mine. Seo Search Volume
With SpyFu Kombat you can look at overlapping and website specific keywords To get up to 3 websites. For your PPC version you may also find a chart which goes over a period of a few years showing that the general amount of key words being bid on by all 3 websites. You can also rollover the graph to find key words specific to just 2 of the websites if you feel the 3rd website may not be doing as good a job (or vice versa) as two of those other websites. It will also show you that the PPC budgets of those websites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click, to the right of the graph. It is possible to view and download those key words for your use. As you can see I am on the advertisements tab but the options are similar once you click on the natural tab (on the top box, the natural one at the bottom shows you total organic keywords).
Switching between the organic tab along with the ppc tab (as well as the Total # of organic search phrases + PPC ad budget must also give you an idea of which of the bigger sites are more into the PPC or SEO aspect of things which can be a fantastic barometer to check in if you happen to be focusing on a single area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain on the home page and also are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the website might break out parts of the principal domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to complete Keyword Ad History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (using a URL to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Seo Search Volume
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using minimal search volume, CPC, problem score, and monthly cost. These are SpyFu’s four main metrics where key word research is concerned. On the left of the desk are either the keyword you have researched and grouped yourself, or high keyword class tips from SpyFu. On the top right of this desk you can then add selected keywords for lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its profound connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Best Lists section with concentrated lists of domains and key words like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Alongside Top Lists, there is a dedicated Company Leads tab. This basically acts exactly the exact same way as a key word search: You enter businesses and key words, a place, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of leads with this website’s monthly ad budget and contact information that can subsequently be exported to lead management system or your CRM. I’d like to view SpyFu proceed a step farther with this and integrate its own SEO lead lists straight using a stage like Salesforce$75.00 in salesforce.com, but the tool is already ahead of the curve. SEMrush includes a lead generation tool, but that is the closest comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups that are keyword in hundreds of businesses. The templates can be downloaded by users in the SpyFu site and upload to an AdWords account.
The system also includes deeper SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword research and rank monitoring in a campaign. My SpyFu is just available in paid programs (not the free trial), but it allows you to install multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and include a new job. It is the greatest and only example in this roundup of built-in, SEO-focused PM.
There’s also Keywords you’ve identified and begin ongoing tracking that reports back with domain rankings and keyword position changes. I was also able to set up custom SEO reports in a few straightforward steps: Enter a domain name and choose whether or not to conduct a document on SpyFu’s suggested custom keywords or domain key words. I entered my five custom keywords in a field, chose up to five opponents’ URLs, then was given the option to run either a one-off report or a monthly report.
That Type of aggressive analysis is just another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument quickly built an interactive information visualization which showed where the top key words of PCMag overlapped with our opponents. There is also what SpyFu calls a”key word world,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This research breakdown is just another feature which helps unearth ways for one to gain an SEO advantage on the competition. Seo Search Volume
Along with the SEO performance of its Solution, SpyFu has introduced a study tool named Nacho Analytics, which offers access to the web analytics of different sites. Through this stage, you can see segmentstraffic, and on-page behavior.
Keyword Ad History
You will be shown by Advertisement Background, via color coded bars, how often the Keyword appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which may be exported to excel). It shows that a year’s worth of information and extends back to 2006 through the Bonus History Button.
So it is pretty straightforward, which is exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here’s the ad history of the keyword”, plain and simple. If you see a keyword being promoted on by a PPC advertiser that is fantastic persistent it’s possible to look to employ that advertisement copy technique to some niche market of that keyword that is bigger. If I had been advertisements for”hotels in Oklahoma” I would pay attention to that which ad copy was successful, over time, for that main/core keyword”resorts”.
Domain Advertisement History
Domain Ad History Is like Keyword Ad History except it reveals the History of a domainname.
This tool is useful in Taking a Look at keywords Which Have Been successful for Your opponents (or larger players in your niche) and which ones that they attempted and abandoned (which may be ones that you prevent out of the gate). All this assumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses term connections, Publicly available keyword information, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you enter. You can also filter from CPC, search volume, as you can see, and you can exclude key words.
For me personally, I prefer to use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search instrument versus a search tool. Seo Search Volume
Pricing and Plans
As I mentioned, SpyFu’s Basic plan starts at $33 per Month when billed yearly (or $39 per month ). Though, contrary to other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not cost by search success. All programs have an unlimited number of keyword group , domain, backlink, and comparison search results along with data export. The performance you receive with SpyFu for your price is a significant factor in the reason we gave it an Editors’ Choice, and the search volumes make the tool even more appealing for study that is ad hoc.
That’s not to say SpyFu does not cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed annually) lumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has slashed its pricing because our initial review, which makes it attractive to SMBs.
I find that their tools pretty useful for research that is competitive. I do not use Their own Keyword Smart Search described above but the number of data which They give (in a simple fashion) in the price points that they provide is very A combination that is wonderful. SpyFu makes its way Each undertaking. Seo Search Volume