Background Seo Site Analysis
SpyFu is among the feature rich tools, but probably has the Least appealing interface on the market. SpyFu provides SEO and PPC spy application options . Seo Site Analysis
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but for this review we’re focusing primarily on its own ad hoc keyword lookup capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Direction capabilities and recommendations are built in during SpyFu, however I started in the Keyword Research tab.
When testing each tool, I used exactly the same set of five Keywords to see results differed between each of my opponents. Were digital advertising pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that companies might hunt for (including publishers like PCMag) and to find associated search results and vulnerable competitor websites.
After running searches in my five test terms, I discovered that SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much cash a keyword is worth. After hunting”digital marketing,” for instance, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word summary, related key words, advertiser history, status background, traffic, key word grouping, and SERP analysis. That’s just for a single key word query, revealing how SpyFu will the most granular deep-dive research into keyword data of all the tools I analyzed.
Atop the results, SpyFu gave me not only CPC for the Keyword, however a daily and monthly cost breakdown as well as how many unique advertisers had emerged on the keyword in the last year. I got exactly the same level of price breakdown once I clicked on the Related Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific price per day, daily investigation volume, difficulty score, and much more.
At the bottom of the results was that the SERP analysis. This broke down every URL in the search results page, even however KWFinder and Moz Pro both provide a much more detailed breakdown in this respect. SpyFu focuses on monthly price, which might or might not be significant to your small business. Results such as the Advertiser History chart, a long list and complicated diagram of the ads appearing on that search page over time, was somewhat too from the weeds for me as a novice SEO tool user. However, for advertisers and digital marketers, SpyFu can be a gold mine. Seo Site Analysis
With SpyFu Kombat you can look at overlapping and website Certain keywords To get up to 3 websites. For your PPC version you may also see a graph which goes over a period of a couple years demonstrating that the general amount of key words being bid on by all 3 sites. You may also rollover the chart to find key words specific to just two of the websites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as 2 of those other websites. It will also show you the PPC budgets of the sites as well as the number of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click. It is possible to see and download those key words for your own use. As you can see I’m on the advertisements tab but the options are similar once you click on the natural tab (on the upper box, the organic one at the bottom shows you complete organic keywords).
Switching between the natural tab and the ppc tab (also as the Overall # of organic keywords + PPC advertisement budget must also give you a good notion of what of the bigger sites are more to the PPC or SEO side of things which can be a good barometer to check in if you chance to be concentrating on a single area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain name on the home page and are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at how a website might split parts of the main domain, maybe a fantastic spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Advertisement History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (using a link to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Seo Site Analysis
Keyword Management and Reviews
Keyword direction is baked in to SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with minimal search volume, CPC, difficulty score, and monthly price. These are SpyFu’s four chief metrics where keyword research is worried. On the left of this table are either the key words you’ve researched and booted yourself, or top keyword group tips from SpyFu. At the top right of the table you can subsequently add chosen key words for lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there’s a Top Lists segment with concentrated lists of domains and keywords like”Domains That Pay the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the choices.
Next to Leading Lists, there’s a dedicated Business Leads tab. This basically acts the same manner as a key word search: You enter a place, key words and industries, and refine outcomes using filters such as AdWords budget and SEO clicks. The research returns a list of leads with this site ad budget and contact information that is available that can be exported into your CRM or direct management system. I’d like to see SpyFu proceed a step further with this and integrate its SEO lead lists straight with a stage like Salesforce$75.00 in salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a lead generation instrument, but that is the closest comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups that are key word . Users can download the templates from the SpyFu site and upload to an AdWords account.
The system also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank monitoring in a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and include a new job. It’s the only and greatest case in this roundup of SEO-focused PM.
There’s also Keywords youstart monitoring that reports back together with domain rankings and keyword ranking changes and’ve identified. I was able to set up custom SEO reports in a few simple measures: Enter a domain name and choose whether or not to conduct a report on SpyFu’s suggested domain key words or custom key words. I entered my five custom key words in a field, chose up to five opponents’ URLs, and then was given the option to run a one time report or a recurring monthly report.
This Type of analysis that is aggressive is another area where SpyFu stands out, as it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the tool built an interactive information visualization that showed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls for a”key word world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This research breakdown is another feature that will help ways for one to gain an SEO advantage. Seo Site Analysis
Along with the SEO functionality of its primary product, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the web analytics of sites. Through this platform, you can see segments, time-of-day traffic, and search-engine behaviour.
Keyword Ad History
You will be shown by keyword Advertisement Background, through coded bars often the Key words appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which may be exported into excel). It goes back to 2006 via the Bonus History Button and reveals a year’s worth of information.
So it is fairly straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the ad history of the key word”, plain and simple. Typically, if you see a keyword being advertised on by a PPC advertiser persistent then you can look to employ that advertisement copy technique to some market of the keyword that is bigger. If I were advertising for”resorts in Oklahoma” I would pay attention to what ad copy has been successful, over time, for this main/core key word”hotels”.
Domain Advertisement History
Domain Ad History Is like Keyword Ad History except it reveals the History of a domainname.
This tool is useful in Taking a Look Your competitors (or larger players in your market ) and which ones they attempted and abandoned (which may be ones for you to avoid from the gate). All this assumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word relationships, Publicly available keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you could filter search volume, from CPC, and you can also exclude key words.
For me personally, I prefer to use the Organic key words found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive search instrument versus a keyword search tool. Seo Site Analysis
Pricing and Plans
As I mentioned, SpyFu’s Fundamental plan begins at $33 each Month when billed yearly (roughly $39 per month ). Though, unlike other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All programs have an infinite number of keyword group , domain name, backlink, and comparison search results combined with data export. The performance you get with SpyFu for the price is a significant factor in the reason we gave it an Editors’ Choice, and the boundless search volumes make the instrument even more attractive for ad hoc study.
That is not to say SpyFu does not cap anything. The Basic Plan provides you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) lumps leads and contacts to 500 and weekly monitored keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. The firm has slashed its pricing.
I find that their tools useful for research. I don’t use Their Keyword Smart Search which They provide (in a straightforward fashion) in the price points they provide is very A nice combination. SpyFu makes its way into my arsenal on just about Every undertaking. Seo Site Analysis