Intro Seo Site Analysis Tool
SpyFu is among the more feature rich tools, but likely has the Least attractive interface on the market. SpyFu provides SEO and PPC spy tool choices alongside their very own search tool. Seo Site Analysis Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do across the spectrum of SEO tooling, but for this review we are focusing on its ad hoc keyword lookup capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Direction capabilities and keyword recommendations are built in throughout SpyFu, but I started from the Keyword Research tab.
When testing each instrument, I used the Exact Same set of five Keywords to see outcomes differed between each of my competitors. Were electronic advertising pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that companies might search for (including publishers such as PCMag) as well as to find related search results and vulnerable competition websites.
I found that after conducting searches in my five evaluation terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much cash a key word is worth. After hunting”digital advertising,” for example, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to key word overview, related keywords, advertiser background, status background, traffic, key word grouping, and SERP analysis. That’s only for a single key word question, showing SpyFu will the most granular deep-dive research into key word data of all the tools I tested.
Atop the main results, SpyFu gave me not only CPC for the Keyword, however a daily and monthly cost breakdown as well as the number of unique advertisers had emerged on the keyword in the past year. I received the same degree of price breakdown once I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific cost every day, daily investigation volume, difficulty score, and more.
In the bottom of the results was the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Pro equally provide a much more detailed breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a long list and complicated diagram of the advertisements appearing on this search page over time, was somewhat too from the weeds for me as a newcomer SEO tool user. But for digital marketers and advertisers, SpyFu can be a gold mine. Seo Site Analysis Tool
With SpyFu Kombat you can look at overlapping and website keywords To get up to 3 websites. For the PPC version you may also find a graph which goes over a span of a few years demonstrating the general amount of keywords being bid on by all three websites. You may also rollover the chart to find key words specific to only two of those sites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as two of the other websites. It will also show you the PPC budgets of those websites in addition to the number of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click, to the right of this chart. You can see and download those keywords for your own use. As you can see I am on the advertisements tab however, the options are comparable when you click the organic tab (on the top box, the natural one on the bottom shows you complete organic keywords).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic search phrases + PPC ad budget must also give you an notion of what of the larger sites are more into the PPC or SEO aspect of things which can be a good barometer to look at if you chance to be concentrating on one area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain name on the home page and are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might split parts of the principal domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Ad History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Seo Site Analysis Tool
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using minimal search volume, CPC, problem score, and monthly price. These are SpyFu’s four main metrics where key word research is worried. On the left of the desk are the keyword you have researched and booted yourself, or high keyword group suggestions from SpyFu. On the top right of the desk you can then add selected keywords to lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there is a Best Lists segment with targeted lists of domains and keywords like”Assets Which Spend the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are some of the options.
Alongside Leading Lists, there is a dedicated Business Leads tab. This acts exactly the exact same manner as a key word search: You enter a location, key words and industries, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of leads with contact information that is accessible and this website’s monthly ad budget that may then be exported into your CRM or direct management system. I’d like to see SpyFu proceed a step farther with this and integrate its own SEO lead lists straight using a platform such as Salesforce$75.00 at salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a beta lead generation tool, but that’s the closest any other optimization merchandise that I tested comes to what SpyFu offers.
However, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups in hundreds of industries. Users may download the templates from the SpyFu website and then upload to a AdWords account.
The platform also includes deeper SEO campaign management Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word research and rank monitoring within a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and add a new job. It is the best and only case in this roundup of built-in, SEO-focused PM.
There is also You start monitoring that reports back with weekly domain positions and keyword ranking changes and’ve identified. I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name then choose whether or not to conduct a document on SpyFu’s suggested domain key words or custom key words. I entered my five custom keywords in a field, chose up to five opponents’ URLs, then was given the option to run a one-off report or a monthly report.
That Type of analysis that is aggressive is another area where SpyFu stands outside, since it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the tool built an interactive information visualization that showed where the top key words of PCMag overlapped with our competitors. There’s also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This study breakdown is another feature that helps unearth ways for you to gain an SEO edge on the competition. Seo Site Analysis Tool
Along with the SEO performance of its main product, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the web analytics of websites. Through this platform, you can view on-page behavior visitors, and sections.
Keyword Advertisement History
Ad History will show you, via colour bars, how often the Key words appeared in a domain’s PPC campaign along with any changes in the ad copy (all of which may be exported into excel). It extends back to 2006 via the Bonus History Button and reveals that a year’s worth of information up front.
So it’s pretty straightforward, and that’s exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here’s the advertisement history of this keyword”, plain and simple. Typically, if you find a keyword being advertised on by a PPC advertiser consistent it’s possible to look to employ that advertisement copy technique to some niche market of the keyword that is larger. If I had been advertisements for”hotels in Oklahoma” I would listen to what ad copy was successful, as time passes, for that main/core key word”hotels”.
Domain Ad History
Except it reveals the, domain Ad History Is like Keyword Ad History Keyword history of a specific domain.
This instrument is useful in Taking a Look Your opponents (or larger players on your market ) and which ones they tried and abandoned (which may be ones that you avoid out of the gate). All of this assumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic word connections, Publicly available keyword information, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you can also filter search volume, by CPC, and you might exclude keywords.
For me, I prefer to use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research instrument versus a research tool. Seo Site Analysis Tool
Pricing and Strategies
Since I said, SpyFu’s Fundamental plan begins at $33 per Month when billed annually (roughly $39 per month ). Though, contrary to other tools within this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not price by search results. All plans come with an unlimited number of keyword, keyword collection domain, backlink, and comparison search results combined with data export. The performance you get with SpyFu for the price is an important factor in the reason we gave it an Editors’ Choice, and the unlimited search volumes make the instrument much more appealing for ad hoc study that is keyword.
That is not to say SpyFu does not cap anything. The Fundamental Program provides you a potential of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed yearly ) bumps leads and contacts to 500 and per week tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the firm has slashed on its pricing since our initial inspection, making it attractive to SMBs.
I find that their tools pretty helpful for search. I do not use Their Keyword Smart Search described above but the number of data that They provide (in a simple fashion) at the price points they provide is very A combination that is wonderful. SpyFu makes its way Each project. Seo Site Analysis Tool