Background Seo & Social Monitoring Software
SpyFu is among the feature rich tools, but likely has the Least attractive interface out there. SpyFu provides SEO and PPC spy tool options alongside their keyword research tool. Seo & Social Monitoring Software
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do across the spectrum of SEO tooling, but with this particular review we are focusing mostly on its own ad hoc keyword lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and management capacities are built in during SpyFu, however I started in the Keyword Research tab.
When I used exactly the same set of five Key words to observe results differed between every one of my opponents. The five key words I used were digital marketing, pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might search for (including publishers like PCMag) as well as to find related search results and vulnerable competition websites.
I found that, after running searches in my five evaluation terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with how much cash a keyword is worth. After hunting”digital advertising,” for instance, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to key word overview, related key words, advertiser history, status background, traffic, key word group, and SERP analysis. That is only for a single key word query, revealing how SpyFu will the most granular deep-dive research into key word data of the tools I tested.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the keyword in the last year. I got exactly the exact same degree of cost breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results using a left-hand filter menu to a particular price per day, daily search volume, difficulty score, and much more.
At the bottom of the results that are keyword was the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Guru equally provide a much more detailed breakdown in this regard. SpyFu focuses on monthly price, which may or might not be important to your small business. Results such as the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on that search page over time, was a bit too in the weeds for me as a newcomer SEO tool user. But for digital marketers and advertisers, SpyFu can be a gold mine. Seo & Social Monitoring Software
With SpyFu Kombat you can look at overlapping and site keywords For up to 3 websites. For your PPC version you may also find a chart which goes over a period of a few years demonstrating that the overall number of keywords being bid on by all three sites. You can also rollover the chart to see key words specific to just two of those sites if you feel the 3rd site might not be doing as great a job (or vice versa) as two of those other sites. It will also show you that the PPC budgets of the websites as well as the amount of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle graph it will show you the Keywords in whatever bucket you click. You can view and download those key words for your own use. As you can see I’m on the advertisements tab but the options are comparable when you click the organic tab (on the upper box, the organic one on the bottom shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget should also give you a good idea of which of the larger sites are more to the PPC or SEO aspect of things which can be a fantastic barometer to check at if you chance to be focusing on one area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain name on the home page and also are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at how a site might break out parts of the main domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to full Keyword Ad History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (using a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Seo & Social Monitoring Software
Keyword Management and Reports
Keyword management is baked in to SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with minimal search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of the desk are either the key words you’ve researched and grouped yourself, or high keyword group tips from SpyFu. At the top right of this desk you can subsequently add selected key words to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists segment with concentrated lists of domains and keywords like”Domains That Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the options.
Next to Leading Lists, there is a dedicated Company Leads tab. This acts the exact same manner You enter key words and industries, a place, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with that site advertising budget and contact information that is accessible that can subsequently be exported to your CRM or direct management system. I’d like to view SpyFu go a step further with this and incorporate its own SEO lead lists directly with a platform such as Salesforce$75.00 in salesforce.com, but this tool is already ahead of the curve. SEMrush has a lead generation instrument, but that is the closest any other optimization merchandise I tested comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups . Users may download the templates in the SpyFu website and then upload to a AdWords account.
The platform also includes SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank monitoring in a campaign. My SpyFu is only available in paid programs (not the free trial), but it lets you set up multiple jobs tracking grouped key words plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and include a new project. It is the best and only example in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you choose Keywords you’ve identified and start tracking that keyword ranking changes and reports back with domain rankings. Utilizing the tab, I was able to set up custom SEO reports in a few straightforward steps: Enter a domain name and then choose if to run a report on SpyFu’s suggested custom keywords or domain key words. I entered my five habit key words in a field, picked up to five competitors’ URLs, and then was given the option to run a report or a recurring monthly report.
This Type of analysis that is competitive is another area where SpyFu stands out, since it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the instrument immediately built an interactive information visualization that showed where PCMag key words overlapped with our opponents. There’s also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature that will help unearth ways to acquire an SEO advantage on your competitors. Seo & Social Monitoring Software
With the SEO functionality of its primary Solution, SpyFu has introduced a study tool called Nacho Analytics, which provides access to the web analytics of other sites. Through this platform, you can view sections , time-of-day traffic, and search-engine behaviour.
Keyword Advertisement History
Keyword Advertisement History will show you, through coded bars, how frequently the Key words appeared in a domain PPC campaign alongside any modifications in the ad copy (all of which can be exported to excel). It goes back to 2006 via the Bonus History Button and shows a year’s worth of information up front.
So it’s fairly straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here is the ad history of this keyword”, plain and simple. Typically, if you see a key word being advertised on by a PPC advertiser that is fantastic consistent then you can look to employ that advertisement copy technique to a market of that keyword. If I had been advertising for”hotels in Oklahoma” I might pay attention to that which ad copy was successful, over time, for this main/core key word”resorts”.
Domain Ad History
Except it shows the, domain Ad History Is like Keyword Ad History History of a particular domain.
This instrument is useful in looking Your competitors (or bigger players on your niche) and which ones they attempted and left (which may be ones that you avoid out of the gate). All this presumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic word connections, Publicly available keyword information, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You could also filter search volume, by CPC as you can see, and you can exclude key words.
For me, I prefer to use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive search tool versus a research tool. Seo & Social Monitoring Software
Pricing and Plans
Since I just mentioned, SpyFu’s Basic plan begins at $33 per Month when billed yearly (roughly $39 per month ). Though, unlike other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search results. All plans have an unlimited number of keyword group name, domain name, backlink, and competitor/domain comparison search results combined with boundless data export. The performance you get with SpyFu for your price is a significant element in the reason we gave it an Editors’ Choice, and the unlimited search volumes make the tool much more appealing for study that is keyword that is ad hoc.
That is not to say SpyFu doesn’t cap anything. The Basic Program gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) lumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the firm has really slashed its pricing.
I find that their tools helpful for research. I don’t use Their own Keyword Smart Search described above but the number of data which They provide (in a straightforward fashion) in the price points they give is very A nice combination. SpyFu makes its way into my arsenal on just about Every undertaking. Seo & Social Monitoring Software