Introduction Seo Spy
SpyFu is one of the feature rich tools, but has the Least appealing interface on the market. SpyFu provides SEO and PPC spy tool options . Seo Spy
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this review we’re focusing on its own ad hoc keyword research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Management capacities and recommendations are built in during SpyFu, however I began in the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Key words to see outcomes differed between each of my competitors. Were electronic advertising pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that businesses might hunt for (including publishers such as PCMag) as well as to discover associated search results and vulnerable competition websites.
I found that, after running searches on my five test terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much money a key word is worth. After hunting”digital marketing,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into key word summary, related key words, advertiser history, status background, traffic, key word group, and SERP analysis. That’s just for a single keyword showing SpyFu does arguably the most granular research into keyword data of the tools I analyzed.
Atop the primary results, SpyFu gave me not only CPC for the Keyword, but a daily and yearly cost breakdown in addition to the number of unique advertisers had appeared on the key word in the past year. I received the same level of cost breakdown once I clicked on the Associated Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a particular cost per day, daily search volume, difficulty rating, and much more.
In the bottom of the key word results was the SERP analysis. This broke down every URL from the search results page, however KWFinder and Moz Guru equally offer a much more comprehensive breakdown in this regard. SpyFu targets cost, which might or may not be important to your small business. Results such as the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on this search page over time, was a bit too from the weeds for me as a novice SEO instrument user. But for advertisers and marketers, SpyFu can be a gold mine. Seo Spy
With SpyFu Kombat you can look at overlapping and website key words For up to 3 sites. For the PPC version you may also find a chart which goes over a period of a couple years demonstrating that the general number of key words being bid on by all 3 sites. You may also rollover the graph to see key words specific to just two of those websites if you feel the 3rd website may not be doing as great a job (or vice versa) as two of the other sites. It is going to also show you the PPC budgets of those sites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle graph it will show you the Key words in whatever bucket you click, towards the right of this chart. It is possible to see and download those key words for your use. As you can see I am on the advertisements tab however, the options are comparable once you click on the organic tab (on the upper box, the natural one on the bottom shows you total organic keywords).
Switching between the natural tab and the ppc tab (also as the Total # of organic search phrases + PPC advertisement budget should also give you an idea of what of the larger sites are more to the PPC or SEO aspect of things that may be a good barometer to look at if you happen to be focusing on a single area on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain on the home page and are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the site might split parts of the main domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to complete Keyword Ad History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (with a link to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Seo Spy
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with monthly search volume, CPC, problem score, and monthly price. All these are SpyFu’s four chief metrics where key word research is worried. On the left of the table are the key words you’ve researched and grouped yourself, or top keyword group tips from SpyFu. At the top right of the desk you can then add selected keywords for lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists segment with concentrated lists of domains and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are a few of the choices.
Alongside Leading Lists, there is a dedicated Business Leads tab. This essentially acts exactly the same way as a key word search: You enter keywords and industries, a location, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of leads with this site’s monthly advertising budget and accessible contact information that can be exported into lead management system or your CRM. I’d love to see SpyFu go a step farther with this and incorporate its own SEO lead lists straight with a platform like Salesforce$75.00 at salesforce.com, but this tool is currently ahead of the curve. SEMrush has a beta lead generation tool, but that’s the closest any additional optimization merchandise that I tested comes to exactly what SpyFu offers.
But, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for key word groups . Users may download the templates from the SpyFu website and then upload to an AdWords account.
The platform also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated key word study and rank monitoring within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you set up multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and add a new project. It is the greatest and only example in this roundup of built-in, SEO-focused PM.
There is also Keywords you’ve identified and start continuing monitoring that keyword ranking changes and reports back together with weekly domain positions. Utilizing the webpage, I was also able to set up custom SEO reports in a few simple measures: Enter a domain name and choose if to conduct a report on SpyFu’s suggested domain key words or custom key words. I entered my five custom key words in a field, picked up to five opponents’ URLs, and then was given the option to run a report or a recurring report.
This Type of analysis that is aggressive is another area where SpyFu stands outside, as it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the instrument built an interactive data visualization which showed where PCMag keywords overlapped with our opponents. There’s also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This study breakdown is just another feature which helps ways to gain an SEO advantage. Seo Spy
Along with the SEO performance of its primary product, SpyFu has introduced a research tool named Nacho Analytics, which offers access to the internet analytics of other sites. Through this platform, you can see segments, time-of-day traffic, and on-page behavior.
Keyword Ad History
Advertisement Background will show you, via coded bars often the Key words appeared in a domain’s PPC campaign along with any changes in the ad copy (all of which can be exported to excel). It shows a year’s worth of data and goes back to 2006 via the Bonus History Button.
So it is fairly straightforward, which is exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here is the advertisement history of the keyword”, plain and simple. If you see a key word being advertised on by a good PPC advertiser consistent then you can look to apply that ad copy technique to a market of the keyword. If I had been advertising for”hotels in Oklahoma” I might pay attention to that which ad copy has been successful, over time, for that main/core key word”resorts”.
Domain Ad History
Except it reveals the domain Ad History is similar to Keyword Advertisement History Key word history of a particular domain.
This tool is useful in looking at keywords Which Have Been successful for Your competitors (or bigger players on your niche) and which ones that they attempted and abandoned (which could be ones for you to prevent from the gate). All of this assumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic term connections, Publicly accessible keyword data, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you input. You can filter from CPC, search volume, as you can see, and you can also exclude keywords.
For me personally, I prefer to use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a research tool versus a search tool. Seo Spy
Pricing and Plans
As I said, SpyFu’s Basic plan begins at $33 each Month when billed annually (roughly $39 month-to-month). Though, contrary to other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search success. All plans come with an infinite number of key word, keyword collection domain name, backlink, and comparison search results combined with data export. The performance you get with SpyFu for your price is a significant element in why we gave it an Editors’ Choice, and the boundless search volumes make the instrument even more attractive for keyword research that is ad hoc.
That is not to mention SpyFu does not cap anything. The Fundamental Program provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed annually) lumps contacts and leads to 500 and weekly monitored keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the firm has really slashed its pricing.
I find their tools helpful for research. I don’t use Their Keyword Smart Search that They provide (in a simple fashion) in the price points that they provide is very A combination that is nice. SpyFu makes its way Every project. Seo Spy