SpyFu is one of the feature rich tools, but has the Attractive interface out there. SpyFu provides SEO and PPC spy application options . Seo
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but with this review we’re focusing on its own ad hoc keyword research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Management capabilities and keyword recommendations are built in during SpyFu, but I began in the Keyword Research tab.
When testing each tool, I used the Exact Same set of five Keywords to see how results differed between every one of my competitors. The five keywords that I used were IT consultant advertising, online shopping, pcmag, and small business accounting. I chose this combination to simulate real world terms that businesses might hunt for (such as publishers such as PCMag) as well as to find associated search results and vulnerable competitor websites.
I discovered that after running searches on my five evaluation terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much money a key word could be worth. After hunting”digital advertising,” for example, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to keyword summary, related key words, advertiser background, status background, backlinks, keyword group, and SERP analysis. That is just for one keyword query, revealing SpyFu will arguably the most granular investigation into data of the tools I analyzed.
Atop the primary results, SpyFu gave me not only CPC for the Key word, but a daily and yearly cost breakdown in addition to the number of unique advertisers had emerged on the keyword in the last year. I received the exact same level of cost breakdown when I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a particular cost every day, daily investigation volume, difficulty rating, and more.
At the bottom of the keyword results was the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Pro both provide a more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on this search page over time, was somewhat too in the weeds for me as a newcomer SEO tool user. But for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Seo
With SpyFu Kombat you can look at overlapping and site Certain keywords To get up to 3 sites. For your PPC version you can also see a chart which goes over a period of a couple years demonstrating the general number of key words being bid on by all 3 sites. You may also rollover the chart to find keywords specific to only two of those sites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as two of the other sites. It will also show you the PPC budgets of those sites as well as the number of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click. You can view and download those keywords for your use. As you can see I’m on the ads tab however, the options are similar when you click the organic tab (on the upper box, the organic one at the underside shows you total organic key words ).
Switching between the natural tab and the ppc tab (as well as the Total # of organic keywords + PPC ad budget should also give you a good notion of what of the bigger sites are more into the PPC or SEO side of things that may be a good barometer to look in if you chance to be concentrating on a single place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain on the home page and also are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might split parts of the main domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Seo
Keyword Management and Reports
Keyword direction is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with minimal search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four main metrics where key word research is concerned. On the left of the desk are the key words you’ve researched and booted yourself, or high keyword class suggestions from SpyFu. At the top right of the table you can then add selected keywords for lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there’s a Best Lists segment with targeted lists of domain names and key words like”Domains That Spend the Most On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are a few of the choices.
Alongside Leading Lists, there is a dedicated Business Leads tab. This basically acts the exact same way as a search: You enter a location, key words and industries, and refine results using filters like AdWords budget and SEO clicks. The research then returns a list of leads with that site’s monthly ad budget and contact information that may be exported into your CRM or lead management system. I’d like to view SpyFu go a step farther with this and incorporate its own SEO lead lists directly using a stage like Salesforce$75.00 in salesforce.com, but this instrument is already ahead of the curve. SEMrush has a beta generation instrument, but that is the closest any other optimization product I tested comes to what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for key word groups in hundreds of industries. Users can download the templates in the SpyFu website and upload to an AdWords account.
The platform also includes SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword study and rank tracking in a campaign. My SpyFu is only available in paid programs (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and then add a new project. It’s the only and best case in this roundup of built-in, SEO-focused PM.
There’s also Keywords you’ve identified and begin tracking that reports back with weekly domain rankings and keyword ranking changes. I was able to prepare custom SEO reports in a few simple measures: Enter a domain name choose whether or not to run a report on SpyFu’s suggested domain keywords or custom key words. I entered my five habit keywords in a field, picked up to five competitors’ URLs, then was given the choice to run a report or a recurring report.
This Type of analysis is just another area where SpyFu stands outside, as it also has a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the instrument quickly built an interactive information visualization which showed where PCMag key words overlapped with our competitors. There is also what SpyFu calls a”keyword world,” list CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This study breakdown is just another feature that helps ways for you to acquire an SEO edge on your competitors. Seo
Along with the SEO performance of its primary product, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the internet analytics of websites. Through this stage, you can see time-of-day traffic, sections, and search-engine behaviour.
Keyword Ad History
Advertisement Background will show you, via coded bars, how frequently the Keyword appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which may be exported into excel). It reveals a year’s worth of data up front and extends back to 2006 through the Bonus History Button.
So it’s fairly straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here’s the advertisement history of this key word”, plain and simple. Typically, if you see a keyword being promoted on by a fantastic PPC advertiser persistent then it’s possible to look to employ that advertisement copy technique to some niche market of that keyword. If I were advertisements for”hotels in Oklahoma” I would pay attention to what ad copy has been successful, as time passes, for this main/core keyword”resorts”.
Domain Ad History
Except it shows the domain Ad History is similar to Keyword Advertisement History Keyword history of a specific domain.
This tool is useful in Taking a Look Your opponents (or bigger players in your niche) and which ones that they attempted and left (which could be ones that you avoid from the gate). All this presumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes term relationships, Publicly accessible keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you enter. You could also filter by CPC, search volume as you can see, and you might exclude key words.
For me, I prefer to use the PPC keywords and the Organic keywords found In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search instrument versus a keyword research tool. Seo
Pricing and Plans
Since I mentioned, SpyFu’s Basic plan begins at $33 per Month when billed yearly (or $39 month-to-month). Though, contrary to other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search results. All programs have an unlimited number of backlink , key word, keyword group, domain, and comparison search results along with data export. The performance that you get with SpyFu for your cost is an important element in the reason we gave it an Editors’ Choice, and the boundless search volumes make the tool even more appealing for research that is keyword that is ad hoc.
That is not to mention SpyFu doesn’t cap anything. The Basic Program provides you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed yearly ) bumps contacts and leads to 500 and per week tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The firm has slashed on its pricing since our inspection, making it attractive to SMBs.
I find their tools pretty useful for search. I don’t use Their own Keyword Smart Search that They give (in a simple fashion) in the price points that they give is quite A combination that is nice. SpyFu makes its way Every undertaking. Seo