Introduction Seo Tracking Tool
SpyFu is one of the more feature rich tools, but likely has the Least attractive interface on the market. SpyFu offers SEO and PPC spy application choices . Seo Tracking Tool
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform across the spectrum of SEO tooling, but with this review we’re focusing primarily on its ad hoc keyword lookup capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Direction capabilities and recommendations are built in during SpyFu, but I began in the Keyword Research tab.
When I used exactly the Exact Same set of five Key words to see how outcomes differed between each of my competitors. The five keywords that I used were pcmag, digital marketing, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that businesses might search for (including publishers like PCMag) as well as to find associated search results and vulnerable competitor sites.
After conducting searches in my five test terms, I discovered that SpyFu produces and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with how much cash a keyword is worth. After searching”digital marketing,” for instance, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to keyword overview, related key words, advertiser background, ranking history, traffic, key word group, and SERP analysis. That is only for one keyword revealing SpyFu does the most granular investigation into keyword data of the tools I analyzed.
Atop the results, SpyFu gave me not just CPC for the Keyword, however a daily and yearly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the last year. I got exactly the exact same level of price breakdown once I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific price per day, daily investigation volume, difficulty rating, and much more.
In the bottom of the results that are keyword was that the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Guru both offer a much more detailed breakdown in this regard. SpyFu targets monthly cost, which might or may not be important to your small business. Results such as the Advertiser History graph, a lengthy list and complex diagram of the advertisements appearing on this search page as time passes, was somewhat too from the weeds for me as a novice SEO instrument user. But for advertisers and marketers, SpyFu can be a gold mine. Seo Tracking Tool
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 sites. For your PPC version you may also find a chart which goes over a period of a couple years showing that the general number of key words being bid on by all 3 sites. You may also rollover the graph to find key words specific to just two of those sites if you are feeling the 3rd site may not be doing as good a job (or vice versa) as two of the other sites. It will also show you that the PPC budgets of those websites in addition to the number of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you that the Keywords in whatever bucket you click, towards the right of this chart. You can see and download those key words for your use. As you can see I am on the ads tab but the options are similar when you click the natural tab (on the upper box, the natural one on the underside shows you total organic keywords).
Switching between the natural tab and the ppc tab (also as the Overall # of organic keywords + PPC advertisement budget should also give you an notion of what of the larger sites are more to the PPC or SEO aspect of things which can be a fantastic barometer to look in if you happen to be focusing on one area on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain on the home page and also are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might break out parts of the main domain, maybe a fantastic spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Seo Tracking Tool
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with minimal search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of the table are the keyword you’ve researched and booted yourself, or top keyword group suggestions from SpyFu. On the top right of this table you can then add selected keywords for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists segment with concentrated lists of domain names and keywords like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are some of the options.
Next to Top Lists, there’s a dedicated Company Leads tab. This essentially acts exactly the exact same manner as a key word search: You enter a place, industries and keywords, and refine results using filters such as AdWords budget and SEO clicks. The search then returns a list of leads with this site advertising budget and contact information that can be exported to your CRM or lead management system. I’d like to see SpyFu proceed a step farther with this and integrate its own SEO lead lists straight using a platform like Salesforce$75.00 in salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a beta lead generation tool, but that’s the closest comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for key word groups . The templates can be downloaded by users in the SpyFu site and upload to a AdWords account.
The platform also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated key word research and rank tracking within a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to set up multiple projects tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and then include a new job. It is the best and only example in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose Keywords youbegin continuing tracking that reports back together with domain rankings and keyword ranking changes and’ve identified. I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name choose whether or not to run a report on SpyFu’s suggested custom key words or domain keywords. I entered my five habit key words picked up to five opponents’ URLs, then was given the choice to run a report or a recurring monthly report.
That Type of analysis is just another area where SpyFu stands outside, as it also includes a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the instrument quickly built an interactive data visualization that showed where PCMag’s top keywords overlapped with our competitors. There is also what SpyFu calls a”keyword world,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature which helps unearth ways to gain an SEO edge on your competitors. Seo Tracking Tool
With the SEO performance of its main Solution, SpyFu has introduced a research tool named Nacho Analytics, which offers access to different sites’ web analytics. Through this stage, you can view time-of-day traffic, segments, and on-page behavior.
Keyword Advertisement History
Keyword Ad Background will show you, through color bars frequently the Key words appeared in a domain PPC campaign alongside any modifications in the ad copy (all of which can be exported to excel). It goes back to 2006 through the Bonus History Button and reveals a year’s worth of data.
So it’s pretty straightforward, which is exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here is the ad history of this keyword”, plain and simple. Typically, if you find a key word being promoted on by a PPC advertiser that is fantastic consistent you can look to apply that advertisement copy technique to a niche market of that larger keyword. If I were advertising for”hotels in Oklahoma” I might listen to that which ad copy has been successful, as time passes, for this main/core key word”hotels”.
Domain Advertisement History
Except it shows the domain Ad History Is like Keyword Ad History History of a domainname.
This tool is useful in Taking a Look Your competitors (or larger players in your niche) and which ones that they attempted and abandoned (which could be ones that you avoid out of the gate). All this presumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term connections, Publicly available keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You can filter search volume, by CPC as you can see, and you might exclude keywords.
For me, I prefer to use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a research instrument versus a search tool. Seo Tracking Tool
Pricing and Plans
Since I just said, SpyFu’s Fundamental plan begins at $33 each Month when billed annually (roughly $39 per month ). Though, unlike other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not price by search success. All programs come with an unlimited number of competitor/domain comparison search results , key word, keyword collection, backlink, and domain name combined with unlimited data export. The performance you receive with SpyFu for the price is an important factor in why we gave it an Editors’ Choice, along with the unlimited search volumes make the instrument much more appealing for study that is keyword that is ad hoc.
That’s not to say SpyFu does not cap anything. The Fundamental Plan provides you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed annually) bumps contacts and leads to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. The firm has slashed its pricing.
I find their tools pretty helpful for research that is competitive. I don’t use Their own Keyword Smart Search described above but the number of data that They provide (in a simple fashion) in the price points that they give is very A wonderful combination. SpyFu makes its way Every project. Seo Tracking Tool