Introduction Seo Traffic Analysis
SpyFu is among the more feature rich tools, but likely has the Least attractive interface on the market. SpyFu offers SEO and PPC spy application choices alongside their very own search tool. Seo Traffic Analysis
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do across the spectrum of SEO tooling, but with this review we’re focusing primarily on its ad hoc research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Management capacities and keyword recommendations are built in during SpyFu, however I began in the Keyword Research tab.
When I used exactly the same set of five Keywords to see results differed between each of my opponents. The five keywords I used were electronic advertising pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that companies might search for (including publishers such as PCMag) and to discover related search results and vulnerable competition websites.
I discovered that after conducting searches on my five test terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much money a keyword is worth. After searching”digital marketing,” for example, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to key word overview, related keywords, advertiser history, status background, traffic, key word grouping, and SERP analysis. That’s only for a single key word query, revealing SpyFu does the most granular research into data of all the tools I tested.
Atop the primary results, SpyFu gave me not just CPC for the Key word, but a daily and monthly cost breakdown as well as the number of unique advertisers had appeared on the key word in the past year. I got the same level of cost breakdown when I clicked on the Associated Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a specific price every day, daily search volume, difficulty rating, and more.
At the bottom of the results that are key word was that the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Guru equally offer a more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History chart, a long list and complex diagram of the advertisements appearing on this search page as time passes, was a bit too in the weeds for me as a novice SEO tool user. However, for digital marketers and advertisers, SpyFu is a gold mine. Seo Traffic Analysis
With SpyFu Kombat you can look at overlapping and website specific key words For up to 3 sites. For your PPC version you can also find a chart which goes back over a span of a couple years showing the overall number of key words being bid on by all 3 sites. You can also rollover the chart to find keywords specific to just 2 of those websites if you feel the 3rd website may not be doing as good a job (or vice versa) as two of those other sites. It is going to also show you the PPC budgets of those sites as well as the number of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle chart it will show you that the Keywords in whatever bucket you click, to the right of the chart. You can see and download those key words for your use. As you can see I’m on the advertisements tab but the choices are comparable once you click the natural tab (on the top box, the organic one on the bottom shows you complete organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget should also give you an idea of what of the bigger sites are more to the PPC or SEO side of things that may be a good barometer to check at if you happen to be focusing on one area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain on the home page and also are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the site might break out parts of the principal domain, perhaps a good spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to complete Keyword Ad History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (with a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Seo Traffic Analysis
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using monthly search volume, CPC, problem score, and monthly cost. These are SpyFu’s four chief metrics where key word research is worried. On the left of this table are either the key words you have researched and grouped yourself, or top keyword class suggestions from SpyFu. On the top right of the desk you can then add chosen keywords to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with concentrated lists of domains and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are some of the options.
Alongside Leading Lists, there is a dedicated Business Leads tab. This essentially acts exactly the same way as a search: You enter a location, businesses and keywords, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of leads with the monthly advertising budget and contact information that can subsequently be exported to your CRM or lead management system of this site. I’d love to see SpyFu go a step further with this and integrate its SEO lead lists straight using a platform such as Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush has a beta generation tool, but that’s the closest comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups that are keyword in countless industries. The templates can be downloaded by users in the SpyFu site and upload into a AdWords account.
The platform also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank monitoring within a campaign. My SpyFu is just available in paid programs (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and add a new job. It is the only and greatest example in this roundup of SEO-focused PM.
There is also You begin continuing tracking that keyword ranking changes and reports back together with weekly domain rankings and’ve identified. Utilizing the webpage, I was able to set up custom SEO reports in a few straightforward steps: Enter a domain name and choose if to conduct a report on SpyFu’s suggested custom keywords or domain keywords. I entered my five custom key words in a field, picked up to five opponents’ URLs, then was given the option to run either a report or a monthly report.
That sort of analysis that is aggressive is just another area where SpyFu stands out, since it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool immediately built an interactive data visualization which showed where PCMag keywords overlapped with our opponents. There is also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This study breakdown is just another feature which helps ways for you to acquire an SEO advantage. Seo Traffic Analysis
Together with the SEO performance of its main Solution, SpyFu has introduced a study tool called Nacho Analytics, which offers access to other sites’ internet analytics. Through this stage, you can view time-of-day traffic segments, and on-page behavior.
Keyword Ad History
Ad Background will show you, via color coded bars frequently the Keyword appeared in a domain’s PPC campaign alongside any changes in the advertisement copy (all of which can be exported into excel). It goes back to 2006 through the Bonus History Button and shows that a year’s worth of data.
So it is fairly straightforward, and that’s what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here is the ad history of the keyword”, plain and simple. Normally, if you see a keyword being promoted on by a PPC advertiser persistent it’s possible to look to employ that advertisement copy technique to some niche market of the keyword that is larger. If I were advertising for”hotels in Oklahoma” I would listen to what ad copy was successful, as time passes, for this main/core key word”resorts”.
Domain Ad History
Except it reveals the domain Ad History Is like Keyword Advertisement History History of a particular domain.
This tool is useful in looking at keywords that have been effective for Your opponents (or bigger players on your niche) and which ones that they attempted and left (which could be ones that you prevent out of the gate). All this presumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word connections, Publicly accessible keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you can also filter look volume, from CPC, and you might also exclude key words.
For me personally, I prefer to use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a search tool versus a search tool. Seo Traffic Analysis
Pricing and Plans
As I said, SpyFu’s Basic plan begins at $33 per Month when billed yearly (roughly $39 per month ). Though, unlike other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All programs come with an unlimited number of backlink , keyword collection, domain, and competitor/domain comparison search results along with unlimited data export. The functionality you get with SpyFu for the price is a significant factor in why we gave it an Editors’ Choice, and the unlimited search volumes make the instrument even more attractive for ad hoc study.
That’s not to mention SpyFu does not cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) lumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the firm has really slashed on its pricing.
I find that their tools pretty useful for research. I do not use Their own Keyword Smart Search which They give (in a simple fashion) at the price points they give is very A wonderful combination. SpyFu makes its way Every project. Seo Traffic Analysis