Intro Seo Website Comparison Tool
SpyFu is one of the more feature rich tools, but likely has the Least appealing interface on the market. SpyFu offers SEO and PPC spy tool options alongside their very own keyword research tool. Seo Website Comparison Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform throughout the spectrum of SEO tooling, but for this particular review we’re focusing on its ad hoc lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Keyword recommendations and management capacities are built in during SpyFu, however I began in the Keyword Research tab.
When I used the Exact Same set of five Keywords to observe results differed between every one of my competitors. The five key words I used were internet shopping marketing, pcmag, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might search for (including publishers like PCMag) and to find associated search results and vulnerable competition sites.
I found that after running searches on my five test terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with how much money a key word could be worth. After searching”digital marketing,” for example, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser background, status background, traffic, key word grouping, and SERP analysis. That is only for one key word showing how SpyFu will arguably the most granular research into data of all the tools I tested.
Atop the results, SpyFu gave me not just CPC for the Key word, but a daily and yearly cost breakdown in addition to the number of unique advertisers had appeared on the key word in the past year. I received exactly the same level of cost breakdown when I clicked on the Related Keyword, which also allowed me to narrow results using a left-hand filter menu to a particular price every day, daily search volume, difficulty rating, and more.
In the bottom of the results was the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Pro equally provide a much more detailed breakdown in this regard. SpyFu focuses on cost, which may or might not be significant to your small business. Results like the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on that search page over time, was somewhat too from the weeds for me as a novice SEO instrument user. But for advertisers and marketers, SpyFu is a gold mine. Seo Website Comparison Tool
With SpyFu Kombat you can look at overlapping and website keywords For up to 3 sites. For the PPC version you can also see a graph which goes over a period of a few years showing the general amount of key words being bid on by all 3 websites. You can also rollover the graph to see keywords specific to only 2 of those websites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as two of those other websites. It will also show you the PPC budgets of those websites as well as the number of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you that the Key words in whatever bucket you click. You can view and download those keywords for your use. As you can see I’m on the advertisements tab however, the choices are comparable when you click the natural tab (on the upper box, the organic one at the underside shows you complete organic key words ).
Switching between the natural tab along with the ppc tab (also as the Total # of organic keywords + PPC ad budget must also give you an idea of which of the bigger sites are more to the PPC or SEO aspect of things that may be a fantastic barometer to check at if you happen to be focusing on one area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at how a site might break out parts of the principal domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Advertisement History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (using a URL to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Seo Website Comparison Tool
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly cost. These are SpyFu’s four main metrics where key word research is worried. On the left of the table are either the key words you’ve researched and grouped yourself, or top keyword group suggestions from SpyFu. On the top right of this table you can subsequently add chosen keywords to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and customer relationship management (CRM). In the List Builder tab, there is a Best Lists section with targeted lists of domains and keywords like”Assets Which Spend the Most On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the options.
Next to Leading Lists, there is a dedicated Business Leads tab. This essentially acts exactly the exact same manner as a search: You enter businesses and keywords, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of leads with that website’s monthly ad budget and contact information that can then be exported into direct management system or your CRM. I’d like to view SpyFu go a step further with this and integrate its SEO lead lists straight with a stage like Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a beta generation tool, but that is the closest any optimization merchandise that I tested comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups in hundreds of businesses. Users can download the templates in the SpyFu site and upload into a AdWords account.
The platform also includes deeper SEO campaign management With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank monitoring within a campaign. My SpyFu is just available in paid programs (not the free trial), but it lets you install multiple jobs tracking grouped key words plotted against SEO rank, traffic worth, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then add a new project. It’s the greatest and only example in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you take You start ongoing tracking that reports back with weekly domain rankings and keyword ranking changes and’ve identified. Utilizing the webpage, I was able to prepare custom SEO reports in a few straightforward steps: Enter a domain name then choose if to run a report on SpyFu’s suggested custom key words or domain key words. I entered my five custom key words chose up to five competitors’ URLs, and then was given the choice to run a report or a monthly report.
That sort of analysis is just another area where SpyFu stands out, since it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the tool quickly built an interactive data visualization which showed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls for a”keyword universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is just another feature that will help unearth ways to acquire an SEO advantage. Seo Website Comparison Tool
With the SEO functionality of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to other sites’ web analytics. Through this stage, you can see time-of-day visitors segments, and on-page behavior.
Keyword Ad History
Keyword Ad History will show you, through coded bars, how often the Key words appeared in a domain PPC campaign alongside any changes in the ad copy (all of which may be exported into excel). It shows that a year’s worth of data up front and goes back to 2006 via the Bonus History Button.
So it’s pretty straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the ad history of the keyword”, plain and simple. Typically, if you find a keyword being promoted on by a PPC advertiser that is fantastic persistent it’s possible to look to employ that ad copy technique to a niche market of the keyword. If I were advertisements for”hotels in Oklahoma” I might pay attention to that which ad copy was successful, as time passes, for this main/core key word”resorts”.
Domain Advertisement History
Except it reveals the domain Ad History is similar to Keyword Ad History Key word history of a specific domainname.
This instrument is useful in Taking a Look at keywords Which Have Been effective for Your competitors (or larger players in your market ) and which ones they attempted and left (which may be ones for you to avoid out of the gate). All this assumes the domain you’re currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic term relationships, Publicly available keyword information, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you enter. You can also filter by CPC, search volume, as you can see, and you can also exclude key words.
For me, I prefer to use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a research tool versus a search tool. Seo Website Comparison Tool
Pricing and Plans
Since I said, SpyFu’s Basic plan starts at $33 each Month when billed annually (or $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search success. All plans come with an infinite number of keyword collection , domain name, backlink, and competitor/domain comparison search results along with boundless data export. The performance that you get with SpyFu for the price is an important factor in why we gave it an Editors’ Choice, along with the search volumes make the tool even more appealing for research that is ad hoc.
That’s not to say SpyFu does not cap anything. The Basic Plan gives you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed yearly ) lumps contacts and leads to 500 and per week tracked keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has slashed on its pricing.
I find their tools helpful for research that is aggressive. I do not use Their Keyword Smart Search which They provide (in a straightforward fashion) at the price points that they give is quite A combination that is nice. SpyFu makes its way Each undertaking. Seo Website Comparison Tool