Intro Seomoz Keyword Competition Tool
SpyFu is among the more feature rich tools, but probably has the Attractive interface on the market. SpyFu provides SEO and PPC spy tool choices . Seomoz Keyword Competition Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do across the spectrum of SEO tooling, but for this review we’re focusing primarily on its own ad hoc research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and management capabilities are built in during SpyFu, but I started in the Keyword Research tab.
When I used exactly the same set of five Keywords to observe how outcomes differed between each of my opponents. Were internet shopping , electronic marketing, pcmag, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that businesses might hunt for (including publishers such as PCMag) and to discover related search results and vulnerable competitor sites.
I discovered that, after running searches in my five test terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a key word could be worth. After searching”digital advertising,” for example, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword overview, related key words, advertiser history, status background, backlinks, keyword group, and SERP analysis. That’s just for a single keyword revealing SpyFu does arguably the most granular research into keyword data of the tools I tested.
Atop the main results, SpyFu gave me not just CPC for the Keyword, however a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the key word in the past year. I got the exact same degree of cost breakdown once I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a specific price per day, daily investigation volume, difficulty score, and much more.
In the bottom of the keyword results was the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Guru equally offer a much more comprehensive breakdown in this respect. SpyFu targets monthly cost, which might or may not be significant to your business. Results such as the Advertiser History graph, a lengthy list and complicated diagram of the ads appearing on that search page as time passes, was somewhat too in the weeds for me as a novice SEO tool user. However, for advertisers and digital marketers, SpyFu is a gold mine. Seomoz Keyword Competition Tool
With SpyFu Kombat you can look at overlapping and website keywords For up to 3 sites. For the PPC version you can also find a graph which goes back over a span of a couple years showing the general number of keywords being bid on by all 3 sites. You may also rollover the chart to find key words specific to only 2 of those sites if you are feeling the 3rd site may not be doing as good a job (or vice versa) as two of the other websites. It is going to also show you the PPC budgets of those websites in addition to the number of organic keywords rank in the top 50 results for said keyword.
When you click it will show you the Key words in whatever bucket you click. You can see and download those keywords for your own use. As you can see I am on the ads tab but the options are comparable once you click the natural tab (on the upper box, the natural one on the bottom shows you total organic keywords).
Switching between the natural tab and the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget should also give you a good idea of what of the bigger sites are more to the PPC or SEO side of things which can be a fantastic barometer to check in if you happen to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain name on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the website might break out parts of the main domain, perhaps a fantastic spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (with a link to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Seomoz Keyword Competition Tool
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using minimal search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four main metrics where key word research is worried. On the left of this table are the keyword you’ve researched and booted yourself, or high keyword group tips from SpyFu. On the top right of the desk you can then add chosen key words to lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound connection between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists section with targeted lists of domains and keywords like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are some of the choices.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This acts the exact same way as a search: You enter industries and keywords, a place, and refine outcomes using filters such as AdWords budget and SEO clicks. The search returns a list of leads with the monthly advertising budget and contact information that can be exported to your CRM or lead management system of this site. I’d love to view SpyFu proceed a step farther with this and integrate its SEO lead lists straight with a platform such as Salesforce$75.00 at salesforce.com, but the instrument is already ahead of the curve. SEMrush includes a lead generation tool, but that is the closest comes to what SpyFu offers.
But, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups that are key word . The templates can be downloaded by users in the SpyFu site and then upload to a AdWords account.
The system also includes SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated keyword research and rank tracking in a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you set up multiple jobs tracking grouped key words plotted against SEO rank, traffic worth, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and add a new job. It’s the only and best example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose Keywords you’ve identified and begin monitoring that reports back together with weekly domain positions and keyword ranking changes. I was able to prepare custom SEO reports in a few simple measures: Enter a domain name and choose if to run a report on SpyFu’s suggested domain key words or custom key words. I entered my five habit keywords in a field, chose up to five competitors’ URLs, and then was given the option to run a report or a recurring monthly report.
That sort of analysis is just another area where SpyFu stands out, since it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument built an interactive data visualization which showed where PCMag key words overlapped with our opponents. There’s also what SpyFu calls for a”key word universe,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This study breakdown is another feature that helps unearth ways to acquire an SEO advantage. Seomoz Keyword Competition Tool
With the SEO functionality of its primary Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to other sites’ web analytics. Through this platform, you can see time-of-day visitors segments, and search-engine behaviour.
Keyword Ad History
You will be shown by Advertisement History, through colour coded bars, how often the Key words appeared in a domain’s PPC campaign alongside any changes in the ad copy (all of which can be exported into excel). It reveals a year’s worth of information and goes back to 2006 through the Bonus History Button.
So it’s pretty straightforward, which is what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here’s the advertisement history of the keyword”, plain and simple. If you find a key word being promoted on by a PPC advertiser that is fantastic consistent then you can look to apply that advertisement copy technique to some niche market of that larger keyword. If I were advertising for”resorts in Oklahoma” I would listen to that which ad copy was successful, over time, for this main/core key word”hotels”.
Domain Ad History
Domain Ad History is similar to Keyword Ad History except it shows the History of a domainname.
This instrument is useful in looking Your opponents (or bigger players in your market ) and which ones that they tried and abandoned (which could be ones that you avoid out of the gate). All this presumes the domain you’re currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes term connections, Publicly available keyword information, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. You can filter by CPC, search volume as you can see, and you can exclude keywords.
For me, I prefer to use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a competitive search instrument versus a research tool. Seomoz Keyword Competition Tool
Pricing and Strategies
As I just mentioned, SpyFu’s Basic plan starts at $33 per Month when billed annually (or $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All plans have an infinite number of keyword, keyword group , domain name, backlink, and competitor/domain comparison search results combined with boundless data export. The functionality that you receive with SpyFu for the price is a significant factor in why we gave it an Editors’ Choice, along with the unlimited search volumes make the instrument even more appealing for keyword research that is ad hoc.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed yearly ) bumps contacts and leads to 500 and per week tracked keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the company has slashed on its pricing.
I find that their tools useful for research. I don’t use Their Keyword Smart Search as explained above but the amount of data that They give (in a straightforward fashion) at the price points that they provide is very A wonderful combination. SpyFu makes its way Each undertaking. Seomoz Keyword Competition Tool