SpyFu is among the feature rich tools, but likely has the Least appealing interface on the market. SpyFu offers SEO and PPC spy tool choices alongside their very own search tool. Seosamba
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but with this particular review we are focusing primarily on its ad hoc research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Direction capacities and keyword recommendations are built in during SpyFu, but I began from the Keyword Research tab.
When testing each instrument, I used the Exact Same set of five Key words to see how results differed between each of my competitors. The five key words that I used were IT consultant , electronic advertising, online shopping, pcmag, and small business accounting. I chose this mixture to simulate real world terms that businesses might hunt for (such as publishers like PCMag) as well as to find related search results and vulnerable competition websites.
I discovered that, after conducting searches in my five test terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much money a key word is worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into keyword summary, related key words, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That’s just for one keyword showing how SpyFu does the most granular investigation into data of the tools I tested.
Atop the primary results, SpyFu gave me not just CPC for the Keyword, however a daily and yearly cost breakdown in addition to the number of unique advertisers had emerged on the keyword in the past year. I received the same level of cost breakdown when I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a specific cost every day, daily investigation volume, difficulty score, and more.
At the bottom of the results was the SERP analysis. This broke down each URL in the search results page, even however KWFinder and Moz Guru both provide a much more comprehensive breakdown in this respect. SpyFu targets monthly cost, which might or may not be significant to your business. Results like the Advertiser History chart, a long list and complicated diagram of the advertisements appearing on that search page over time, was somewhat too from the weeds for me as a novice SEO tool user. However, for advertisers and marketers, SpyFu is a gold mine. Seosamba
With SpyFu Kombat you can look at overlapping and website keywords For up to 3 websites. For the PPC version you can also find a chart which goes over a span of a few years showing the general number of key words being bid on by all three sites. You can also rollover the graph to find keywords specific to just two of the websites if you feel the 3rd site may not be doing as good a job (or vice versa) as 2 of those other sites. It will also show you that the PPC budgets of the websites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you the Key words in whatever bucket you click, to the right of the chart. You can see and download those key words for your use. As you can see I am on the ads tab but the options are comparable once you click on the organic tab (on the top box, the organic one at the underside shows you total organic key words ).
Switching between the natural tab along with the ppc tab (also as the Total # of organic search phrases + PPC ad budget must also give you a good idea of what of the bigger sites are more to the PPC or SEO side of things that may be a good barometer to check in if you chance to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain on the home page and also are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the website might split parts of the principal domain, perhaps a fantastic spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to complete Keyword Ad History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Seosamba
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with minimal search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of the table are either the keyword you have researched and grouped yourself, or top keyword group suggestions from SpyFu. At the top right of this desk you can subsequently add selected key words for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its profound connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Best Lists section with targeted lists of domain names and key words like”Domains That Spend the Most On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the choices.
Alongside Leading Lists, there is a dedicated Company Leads tab. This acts the exact same manner as a keyword search: You enter a place, keywords and businesses, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of URL leads with this site’s monthly advertising budget and contact information that is available that can then be exported to your CRM or lead management system. I’d love to see SpyFu go a step further with this and integrate its own SEO lead lists directly with a platform such as Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush includes a beta lead generation tool, but that’s the closest comes to what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups in hundreds of businesses. Users can download the templates in the SpyFu website and then upload into an AdWords account.
The platform also includes SEO campaign management Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated keyword research and rank tracking within a campaign. My SpyFu is just accessible paid plans (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO rank, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and then add a new job. It is the greatest and only example in this roundup of SEO-focused PM.
There is also You ‘ve identified and begin continuing tracking that reports back with domain rankings and keyword position changes. Utilizing the webpage, I was also able to set up custom SEO reports in a few straightforward measures: Enter a domain name and choose if to run a report on SpyFu’s suggested custom key words or domain key words. I entered my five habit key words in a field, chose up to five opponents’ URLs, and then was given the choice to run a report or a recurring report.
This Type of analysis that is competitive is just another area in which SpyFu stands out, since it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the tool built an interactive data visualization that showed where PCMag’s top key words overlapped with our competitors. There is also what SpyFu calls for a”key word world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature which helps unearth ways for one to acquire an SEO edge. Seosamba
With the SEO performance of its primary product, SpyFu has introduced a research tool named Nacho Analytics, which offers access to the internet analytics of websites. Through this stage, you can view behavior visitors, and sections.
Keyword Advertisement History
Keyword Ad History will show you, through colour coded bars, how often the Key words appeared in a domain’s PPC campaign along with any changes in the advertisement copy (all of which may be exported to excel). It shows a year’s worth of data and goes back to 2006 through the Bonus History Button.
So it is fairly straightforward, which is exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the advertisement history of the keyword”, plain and simple. If you find a keyword being promoted on by a PPC advertiser consistent it’s possible to look to employ that ad copy technique to some niche market of the larger keyword. If I were advertisements for”hotels in Oklahoma” I might listen to that which ad copy has been successful, as time passes, for this main/core keyword”hotels”.
Domain Ad History
Domain Ad History is similar to Keyword Advertisement History except it reveals the History of a specific domainname.
This tool is useful in looking at keywords that have been effective for Your opponents (or larger players on your market ) and which ones they attempted and left (which may be ones that you prevent out of the gate). All of this presumes the domain you are currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes word connections, Publicly accessible keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you could also filter look volume, by CPC, and you can also exclude keywords.
For me personally, I would rather use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a search instrument versus a keyword search tool. Seosamba
Pricing and Plans
Since I just said, SpyFu’s Basic plan begins at $33 each Month when billed annually (or $39 per month ). Though, contrary to other tools within this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not price by search results. All plans have an infinite number of key word, keyword group domain, backlink, and comparison search results combined with data export. The functionality you receive with SpyFu for the price is an important element in why we gave it an Editors’ Choice, along with the search volumes make the instrument much more appealing for ad hoc keyword study.
That’s not to mention SpyFu doesn’t cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed annually) bumps contacts and leads to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The company has actually slashed its pricing since our inspection, making it even more attractive to SMBs.
I find their tools helpful for search. I don’t use Their own Keyword Smart Search which They give (in a straightforward fashion) in the price points they provide is quite A nice combination. SpyFu makes its way Each undertaking. Seosamba