Background Serp Competition Tool
SpyFu is one of the more feature rich tools, but has the Least attractive interface on the market. SpyFu provides SEO and PPC spy application choices along with their keyword search tool. Serp Competition Tool
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but for this review we’re focusing primarily on its ad hoc lookup capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Direction capacities and recommendations are built in during SpyFu, but I started in the Keyword Research tab.
When testing each tool, I used the Exact Same set of five Key words to see how results differed between each of my opponents. The five key words that I used were pcmag, digital marketing, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that companies might search for (such as publishers like PCMag) as well as to find related search results and vulnerable competition sites.
I discovered that after conducting searches in my five test terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with how much money a key word is worth. After hunting”digital marketing,” for example, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to keyword overview, related key words, advertiser history, status background, backlinks, keyword grouping, and SERP analysis. That is just for one key word query, revealing how SpyFu will arguably the most granular research into data of all the tools I analyzed.
Atop the results, SpyFu gave me not just CPC for the Keyword, but a daily and yearly cost breakdown in addition to how many unique advertisers had emerged on the key word in the past year. I got the exact same level of price breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific price per day, daily investigation volume, difficulty rating, and more.
In the bottom of the key word results was the SERP analysis. This broke down each URL in the search results page, however KWFinder and Moz Guru both provide a more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on that search page over time, was somewhat too in the weeds for me as a novice SEO instrument user. However, for advertisers and marketers, SpyFu is a gold mine. Serp Competition Tool
With SpyFu Kombat you can look at overlapping and website Certain key words For up to 3 sites. For your PPC version you may also find a graph which goes over a span of a couple years demonstrating that the overall amount of keywords being bid on by all three sites. You can also rollover the chart to find keywords specific to only 2 of those sites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as 2 of those other websites. It will also show you the PPC budgets of those websites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click. It is possible to view and download those key words for your use. As you can see I’m on the advertisements tab however, the choices are comparable when you click the organic tab (on the top box, the organic one on the bottom shows you total organic keywords).
Switching between the natural tab along with the ppc tab (also as the Total # of organic search phrases + PPC ad budget must also give you an idea of what of the larger sites are more to the PPC or SEO side of things which can be a good barometer to look in if you happen to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might break out parts of the main domain, maybe a good place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Advertisement History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Serp Competition Tool
Keyword Management and Reviews
Keyword management is baked in to SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of the desk are the key words you have researched and booted yourself, or high keyword group tips from SpyFu. At the top right of this desk you can subsequently add selected keywords for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with targeted lists of domain names and keywords like”Domains That Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the options.
Next to Leading Lists, there’s a dedicated Business Leads tab. This acts exactly the same manner You enter a place, industries and key words, and refine outcomes using filters such as AdWords budget and SEO clicks. The research then returns a list of URL leads with contact information that is accessible and that site ad budget that may be exported to your CRM or lead management system. I’d like to view SpyFu go a step farther with this and integrate its own SEO lead lists directly using a platform like Salesforce$75.00 in salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a lead generation tool, but that is the closest any optimization merchandise that I tested comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for key word groups . Users may download the templates from the SpyFu website and upload into an AdWords account.
The platform also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank tracking within a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and add a new job. It is the only and best case in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you take Keywords youstart ongoing tracking that reports back with weekly domain positions and keyword ranking changes and’ve identified. I was able to set up custom SEO reports in a few simple measures: Enter a domain name choose if to run a report on SpyFu’s suggested custom keywords or domain keywords. I entered my five custom key words in a field, chose up to five competitors’ URLs, then was given the choice to run either a report or a monthly report.
This sort of aggressive analysis is another area in which SpyFu stands out, as it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the instrument built an interactive information visualization which showed where the top key words of PCMag overlapped with our competitors. There’s also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This study breakdown is just another feature which helps unearth ways to acquire an SEO advantage on the competition. Serp Competition Tool
With the SEO functionality of its product, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the web analytics of other websites. Through this platform, you can view time-of-day traffic, sections, and behavior.
Keyword Ad History
You will be shown by keyword Advertisement History, through color bars, how often the Keyword appeared in a domain PPC campaign alongside any modifications in the ad copy (all of which can be exported to excel). It goes back to 2006 through the Bonus History Button and shows a year’s worth of data.
So it’s pretty straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the ad history of this keyword”, plain and simple. Typically, if you see a keyword being advertised on by a PPC advertiser persistent you can look to employ that ad copy technique to a niche market of the keyword. If I were advertisements for”hotels in Oklahoma” I would listen to that which ad copy was successful, as time passes, for that main/core key word”hotels”.
Domain Advertisement History
Domain Ad History is similar to Keyword Advertisement History except it shows the History of a specific domainname.
This tool is useful in Taking a Look at keywords Which Have Been successful for Your opponents (or larger players on your market ) and which ones that they attempted and left (which may be ones for you to prevent from the gate). All of this assumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes word relationships, Publicly accessible keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you could filter by CPC, look volume, and you can also exclude keywords.
For me personally, I prefer to use the Organic keywords found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a competitive research tool versus a research tool. Serp Competition Tool
Pricing and Plans
Since I just mentioned, SpyFu’s Fundamental plan begins at $33 per Month when billed yearly (roughly $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not price by search success. All plans come with an infinite number of domain, key word, keyword collection, backlink, and comparison search results along with data export. The functionality that you get with SpyFu for the price is a significant element in the reason we gave it an Editors’ Choice, and the boundless search volumes make the instrument much more attractive for keyword research that is ad hoc.
That’s not to mention SpyFu doesn’t cap anything. The Basic Program provides you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) bumps leads and contacts to 500 and per week tracked keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the company has slashed its pricing.
I find that their tools pretty helpful for research. I don’t use Their own Keyword Smart Search that They provide (in a simple fashion) at the price points they provide is very A wonderful combination. SpyFu makes its way into my arsenal on just about Every project. Serp Competition Tool