Intro Serp Research Tool
SpyFu is among the more feature rich tools, but has the Least attractive interface on the market. SpyFu provides SEO and PPC spy application choices . Serp Research Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we’re focusing mostly on its own ad hoc keyword lookup capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Management capacities and recommendations are built in during SpyFu, however I started from the Keyword Research tab.
When I used the Exact Same set of five Keywords to observe how outcomes differed between every one of my opponents. Were pcmag, electronic marketing, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that companies might search for (such as publishers like PCMag) as well as to find related search results and vulnerable competition sites.
I found that, after running searches in my five evaluation terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with how much cash a keyword could be worth. After hunting”digital advertising,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to keyword summary, related key words, advertiser background, status background, traffic, key word group, and SERP analysis. That is only for a single keyword query, showing SpyFu will arguably the most granular investigation into keyword data of all the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Keyword, but a daily and yearly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the past year. I got the same degree of price breakdown once I clicked on the Related Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular cost per day, daily investigation volume, difficulty score, and much more.
At the bottom of the keyword results was the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Guru equally offer a much more comprehensive breakdown in this respect. SpyFu focuses on cost, which may or might not be important to your small business. Results like the Advertiser History graph, a long list and complex diagram of the advertisements appearing on that search page as time passes, was somewhat too in the weeds for me as a newcomer SEO instrument user. But for digital marketers and advertisers, SpyFu can be a gold mine. Serp Research Tool
With SpyFu Kombat you can look at overlapping and website key words For up to 3 websites. For your PPC version you may also see a graph which goes back over a period of a couple years showing the overall amount of key words being bid on by all 3 sites. You may also rollover the chart to see key words specific to just two of those websites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as two of the other sites. It is going to also show you the PPC budgets of those websites as well as the number of organic keywords rank in the top 50 results for said keyword.
When you click on an area of the circle graph it will show you that the Keywords in whatever bucket you click. It is possible to see and download those key words for your use. As you can see I’m on the ads tab but the options are comparable once you click the organic tab (on the top box, the natural one on the underside shows you complete organic keywords).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget should also give you a good notion of which of the larger sites are more to the PPC or SEO side of things which can be a good barometer to check at if you happen to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain on the home page and also are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at the way the site might break out parts of the principal domain, maybe a good spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Serp Research Tool
Keyword Management and Reports
Keyword direction is baked in to SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with monthly search volume, CPC, difficulty score, and monthly cost. These are SpyFu’s four main metrics where keyword research is concerned. On the left of the table are either the key words you have researched and booted yourself, or top keyword class suggestions from SpyFu. On the top right of this desk you can then add selected key words to lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists segment with concentrated lists of domains and key words like”Assets Which Pay the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are some of the options.
Alongside Top Lists, there’s a dedicated Company Leads tab. This acts the same way as a search: You enter businesses and key words, a place, and refine outcomes using filters such as AdWords budget and SEO clicks. The research returns a list of URL leads with that site advertising budget and contact information that is accessible that may subsequently be exported to your CRM or lead management system. I’d like to see SpyFu proceed a step further with this and integrate its own SEO lead lists directly using a stage like Salesforce$75.00 in salesforce.com, but this instrument is already ahead of the curve. SEMrush has a beta lead generation tool, but that is the closest comes to exactly what SpyFu offers.
However, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups in hundreds of industries. Users may download the templates in the SpyFu website and then upload to a AdWords account.
The system also includes SEO campaign management With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank monitoring in a campaign. My SpyFu is just available in paid plans (not the free trial), but it lets you set up multiple projects tracking grouped keywords plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and add a new job. It’s the greatest and only case in this roundup of built-in, SEO-focused PM.
There is also You begin tracking that keyword ranking changes and reports back with weekly domain positions and’ve identified. Utilizing the tab, I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name and choose whether or not to conduct a document on SpyFu’s suggested domain key words or custom key words. I entered my five custom key words in a field, picked up to five competitors’ URLs, and then was given the option to run a one time report or a recurring report.
That sort of competitive analysis is another area where SpyFu stands outside, as it also includes a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument built an interactive data visualization that showed where the top key words of PCMag overlapped with our opponents. There’s also what SpyFu calls for a”key word universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This research breakdown is just another feature that helps ways for one to gain an SEO edge. Serp Research Tool
Along with the SEO performance of its product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to the internet analytics of different sites. Through this platform, you can see sections , time-of-day traffic, and on-page behavior.
Keyword Advertisement History
Ad Background will show you, through color coded bars, how frequently the Keyword appeared in a domain PPC campaign alongside any changes in the ad copy (all of which may be exported to excel). It goes back to 2006 through the Bonus History Button and shows that a year’s worth of information up front.
So it is pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the advertisement history of the key word”, plain and simple. If you see a keyword being advertised on by a PPC advertiser that is fantastic consistent then it’s possible to look to apply that advertisement copy technique to a market of that keyword. If I were advertising for”hotels in Oklahoma” I might pay attention to that which ad copy has been successful, as time passes, for this main/core key word”hotels”.
Domain Advertisement History
Except it shows the, domain Ad History is similar to Keyword Advertisement History History of a particular domainname.
This tool is useful in Taking a Look Your competitors (or larger players in your market ) and which ones that they tried and abandoned (which could be ones that you avoid from the gate). All of this assumes the domain you are currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term relationships, Publicly accessible keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. You could also filter by CPC, look volume, as you can see, and you can exclude keywords.
For me personally, I would rather use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a search instrument versus a search tool. Serp Research Tool
Pricing and Strategies
As I just mentioned, SpyFu’s Fundamental plan begins at $33 per Month when billed yearly (roughly $39 per month ). Though, contrary to other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not cost by search results. All programs have an unlimited number of keyword, keyword collection , domain, backlink, and competitor/domain comparison search results combined with boundless data export. The performance that you get with SpyFu for the cost is an important factor in the reason we gave it an Editors’ Choice, and the unlimited search volumes make the instrument much more appealing for ad hoc research that is keyword.
That’s not to mention SpyFu does not cap anything. The Basic Program gives you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed yearly ) lumps leads and contacts to 500 and weekly tracked keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the firm has really slashed its pricing since our initial review, making it attractive to SMBs.
I find that their tools pretty helpful for aggressive research. I do not use Their own Keyword Smart Search which They give (in a straightforward fashion) in the price points that they provide is very A combination that is wonderful. SpyFu makes its way Each undertaking. Serp Research Tool