SpyFu is among the more feature rich tools, but has the Least appealing interface on the market. SpyFu offers SEO and PPC spy application options along with their very own research tool. Serpanalytics
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform throughout the spectrum of SEO tooling, but for this review we are focusing on its own ad hoc keyword research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Management capabilities and recommendations are built in during SpyFu, however I began from the Keyword Research tab.
When testing each tool, I used the same set of five Keywords to see how outcomes differed between every one of my opponents. The five keywords that I used were pcmag, digital marketing, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that companies might hunt for (such as publishers like PCMag) and to discover related search results and vulnerable competitor websites.
After conducting searches on my five evaluation terms, I found that SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much cash a keyword is worth. After searching”digital marketing,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to key word summary, related keywords, advertiser background, ranking history, traffic, key word group, and SERP analysis. That is just for one keyword revealing SpyFu will arguably the most granular research into data of the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown in addition to the number of unique advertisers had appeared on the keyword in the last year. I received the exact same degree of cost breakdown once I clicked on the Related Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a specific cost per day, daily search volume, difficulty rating, and much more.
In the bottom of the results was that the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Guru both provide a much more comprehensive breakdown in this regard. SpyFu focuses. Results like the Advertiser History graph, a long list and complex diagram of the ads appearing on that search page as time passes, was somewhat too in the weeds for me as a novice SEO instrument user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Serpanalytics
With SpyFu Kombat you can look at overlapping and website key words For up to 3 websites. For the PPC version you may also find a graph which goes back over a period of a couple years showing that the general amount of keywords being bid on by all 3 websites. You may also rollover the chart to see keywords specific to just 2 of the websites if you feel the 3rd site may not be doing as great a job (or vice versa) as 2 of those other sites. It is going to also show you that the PPC budgets of the websites in addition to the amount of organic keywords ranking in the top 50 results for keyword.
When you click on an area of the circle chart it will show you that the Keywords in whatever bucket you click. It is possible to see and download those keywords for your use. As you can see I’m on the ads tab however, the choices are similar when you click the natural tab (on the upper box, the organic one on the underside shows you total organic key words ).
Switching between the organic tab and the ppc tab (also as the Total # of organic search phrases + PPC ad budget should also give you a good idea of what of the larger sites are more to the PPC or SEO side of things that may be a fantastic barometer to check at if you happen to be concentrating on one place on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain name on the home page and are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at how a website might break out parts of the main domain, maybe a fantastic spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to full Keyword Advertisement History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Serpanalytics
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with minimal search volume, CPC, difficulty rating, and monthly cost. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of this desk are the keyword you have researched and grouped yourself, or top keyword group tips from SpyFu. At the top right of this desk you can then add chosen key words for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and customer relationship management (CRM). From the List Builder tab, there is a Top Lists section with targeted lists of domains and keywords like”Domains That Spend the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are some of the options.
Next to Leading Lists, there’s a dedicated Company Leads tab. This acts the exact same manner as a search: You enter a location, key words and businesses, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of URL leads with the monthly ad budget and contact information that can be exported into your CRM or lead management system of that site. I’d love to see SpyFu proceed a step further with this and integrate its SEO lead lists directly using a stage like Salesforce$75.00 in salesforce.com, but this tool is already ahead of the curve. SEMrush includes a lead generation tool, but that’s the closest comes to what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for keyword groups . The templates can be downloaded by users from the SpyFu site and upload to a AdWords account.
The system also includes SEO campaign management Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank tracking in a campaign. My SpyFu is only available in paid programs (not the free trial), but it lets you set up multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and add a new job. It’s the only and greatest case in this roundup of built-in, SEO-focused PM.
There’s also You ‘ve identified and start continuing monitoring that keyword ranking changes and reports back with weekly domain rankings. I was also able to set up custom SEO reports in a few simple measures: Enter a domain name choose if to conduct a report on SpyFu’s suggested custom keywords or domain keywords. I entered my five habit keywords in a field, chose up to five competitors’ URLs, then was given the choice to run a one time report or a report.
This Type of aggressive analysis is just another area in which SpyFu stands outside, as it also has a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument built an interactive information visualization which revealed where PCMag’s top keywords overlapped with our opponents. There’s also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature which will help unearth ways to gain an SEO advantage. Serpanalytics
Along with the SEO performance of its product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the internet analytics of other sites. Through this platform, you can see time-of-day traffic segments, and on-page behavior.
Keyword Ad History
You will be shown by Ad History, via color coded bars often the Keyword appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which can be exported to excel). It goes back to 2006 via the Bonus History Button and reveals that a year’s worth of information.
So it’s pretty straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here’s the ad history of this keyword”, plain and simple. Typically, if you find a keyword being advertised on by a PPC advertiser that is good consistent you can look to apply that ad copy technique to some market of that keyword that is bigger. If I were advertising for”resorts in Oklahoma” I would pay attention to what ad copy has been successful, as time passes, for that main/core keyword”hotels”.
Domain Advertisement History
Domain Ad History is similar to Keyword Advertisement History except it reveals the Keyword history of a specific domain.
This tool is useful in looking Your competitors (or larger players on your market ) and which ones that they attempted and left (which could be ones for you to prevent from the gate). All of this assumes the domain you’re currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term connections, Publicly available keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you could also filter from CPC, search volume, and you can also exclude key words.
For me, I prefer to use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive research instrument versus a search tool. Serpanalytics
Pricing and Strategies
As I just said, SpyFu’s Fundamental plan begins at $33 per Month when billed annually (roughly $39 per month ). Though, unlike other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All plans come with an infinite number of domain, key word collection, backlink, and comparison search results combined with unlimited data export. The performance you receive with SpyFu for your price is an important factor in the reason we gave it an Editors’ Choice, and the search volumes make the tool even more attractive for research that is keyword that is ad hoc.
That is not to mention SpyFu does not cap anything. The Basic Plan gives you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed annually) bumps leads and contacts to 500 and per week tracked keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the firm has actually slashed its pricing since our inspection, which makes it even more attractive to SMBs.
I find that their tools helpful for search that is competitive. I do not use Their own Keyword Smart Search described above but the number of information which They provide (in a straightforward fashion) in the price points that they provide is very A combination that is nice. SpyFu makes its way Each undertaking. Serpanalytics