Introduction Service Like Spyfu
SpyFu is among the feature rich tools, but probably has the Attractive interface out there. SpyFu provides SEO and PPC spy application choices along with their own research tool. Service Like Spyfu
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do across the spectrum of SEO tooling, but with this particular review we are focusing primarily on its ad hoc research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Management capacities and recommendations are built in throughout SpyFu, but I began from the Keyword Research tab.
When I used the Exact Same set of five Key words to observe how results differed between every one of my opponents. The five key words I used were pcmag, electronic marketing, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might hunt for (including publishers like PCMag) as well as to discover related search results and vulnerable competitor sites.
I found that, after conducting searches in my five test terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much money a keyword is worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser background, status background, backlinks, keyword group, and SERP analysis. That’s only for one keyword revealing SpyFu does arguably the most granular investigation into key word data of all the tools I tested.
Atop the primary results, SpyFu gave me not just CPC for the Key word, however a daily and monthly cost breakdown in addition to the number of unique advertisers had emerged on the keyword in the past year. I got the same level of cost breakdown when I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular price per day, daily search volume, difficulty rating, and much more.
At the bottom of the results was the SERP analysis. This broke down every URL in the search results page, however KWFinder and Moz Pro equally offer a much more detailed breakdown in this respect. SpyFu focuses on monthly cost, which might or may not be significant to your small business. Results like the Advertiser History graph, a long list and complex diagram of the ads appearing on this search page over time, was a bit too in the weeds for me as a novice SEO instrument user. However, for advertisers and marketers, SpyFu is a gold mine. Service Like Spyfu
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 sites. For the PPC version you can also see a graph which goes back over a period of a couple years demonstrating that the general amount of keywords being bid on by all three websites. You may also rollover the graph to see key words specific to just 2 of those websites if you feel the 3rd site may not be doing as great a job (or vice versa) as 2 of those other websites. It is going to also show you the PPC budgets of those sites as well as the number of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click, to the right of this chart. It is possible to view and download those key words for your own use. As you can see I am on the ads tab but the options are comparable once you click on the natural tab (on the top box, the natural one on the underside shows you total organic key words ).
Switching between the organic tab and the ppc tab (also as the Overall # of organic search phrases + PPC advertisement budget must also give you a good notion of what of the larger sites are more into the PPC or SEO side of things that may be a good barometer to check at if you happen to be focusing on one place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might break out parts of the main domain, perhaps a good place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Service Like Spyfu
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using minimal search volume, CPC, difficulty score, and monthly cost. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of the desk are the key words you’ve researched and booted yourself, or high keyword group suggestions from SpyFu. At the top right of this desk you can subsequently add chosen key words for lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep link between SEO and customer relationship management (CRM). From the List Builder tab, there is a Best Lists segment with concentrated lists of domains and key words like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are some of the options.
Alongside Leading Lists, there’s a dedicated Business Leads tab. This essentially acts exactly the same manner You enter key words and industries, a location, and refine outcomes using filters such as AdWords budget and SEO clicks. The search returns a list of URL leads with this site advertising budget and contact information that is available that may be exported to your CRM or direct management system. I’d love to see SpyFu go a step farther with this and integrate its own SEO lead lists directly with a platform like Salesforce$75.00 at salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a beta generation tool, but that is the closest any optimization merchandise I tested comes to exactly what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups . The templates can be downloaded by users from the SpyFu site and upload into an AdWords account.
The system also includes deeper SEO campaign direction With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word research and rank monitoring within a campaign. My SpyFu is just available in paid plans (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and include a new job. It is the greatest and only example in this roundup of built-in, SEO-focused PM.
There is also You start ongoing tracking that reports back together with weekly domain rankings and keyword ranking changes and’ve identified. I was able to prepare custom SEO reports in a few simple steps: Enter a domain name choose whether or not to conduct a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five habit keywords picked up to five competitors’ URLs, and then was given the option to run either a one-off report or a report.
This sort of competitive analysis is just another area where SpyFu stands outside, as it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the tool built an interactive information visualization which showed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls a”keyword world,” list CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature which will help ways for one to acquire an SEO advantage. Service Like Spyfu
With the SEO performance of its main Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the web analytics of different sites. Through this stage, you can view time-of-day traffic, segments, and behavior.
Keyword Advertisement History
You will be shown by Advertisement Background, through coded bars frequently the Keyword appeared in a domain PPC campaign along with any changes in the ad copy (all of which can be exported to excel). It reveals that a year’s worth of information up front and goes back to 2006 via the Bonus History Button.
So it is pretty straightforward, which is what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the advertisement history of this key word”, plain and simple. Typically, if you find a key word being advertised on by a PPC advertiser consistent then it’s possible to look to apply that ad copy technique to a market of that keyword that is larger. If I had been advertising for”resorts in Oklahoma” I would listen to what ad copy was successful, over time, for that main/core key word”resorts”.
Domain Ad History
Except it shows the, domain Ad History is similar to Keyword Ad History History of a domainname.
This tool is useful in looking at keywords that have been successful for Your competitors (or bigger players on your niche) and which ones they attempted and left (which could be ones that you prevent from the gate). All of this assumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses word relationships, Publicly accessible keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you can also filter search volume, by CPC, and you can also exclude keywords.
For me, I prefer to use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a research instrument versus a keyword search tool. Service Like Spyfu
Pricing and Plans
As I just mentioned, SpyFu’s Basic plan starts at $33 each Month when billed annually (roughly $39 month-to-month). Though, contrary to other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All plans come with an infinite number of domain, key word, keyword collection, backlink, and comparison search results along with unlimited data export. The functionality you receive with SpyFu for the cost is a significant element in the reason we gave it an Editors’ Choice, along with the boundless search volumes make the instrument much more appealing for study that is ad hoc.
That is not to say SpyFu does not cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed yearly ) lumps leads and contacts to 500 and per week monitored keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. The company has really slashed on its pricing because our original inspection, which makes it attractive to SMBs.
I find their tools pretty useful for aggressive search. I do not use Their Keyword Smart Search much as described above but the amount of data which They provide (in a straightforward fashion) in the price points they provide is quite A nice combination. SpyFu makes its way into my toolbox on just about Every undertaking. Service Like Spyfu