Background Sift Science Spyfu
SpyFu is one of the feature rich tools, but has the Least appealing interface on the market. SpyFu offers SEO and PPC spy tool choices along with their keyword search tool. Sift Science Spyfu
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do across the spectrum of SEO tooling, but for this review we’re focusing primarily on its ad hoc research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and direction capabilities are built in during SpyFu, but I began in the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Key words to see how outcomes differed between every one of my opponents. Were electronic advertising pcmag, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that companies might hunt for (including publishers such as PCMag) and to find associated search results and vulnerable competitor sites.
I discovered that, after running searches in my five evaluation terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much money a key word could be worth. After searching”digital advertising,” for instance, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That is only for one keyword showing SpyFu will the most granular investigation into data of all the tools I analyzed.
Atop the results, SpyFu gave me not just CPC for the Keyword, but a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the keyword in the last year. I got exactly the exact same level of price breakdown when I clicked on the Associated Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a specific cost every day, daily investigation volume, difficulty score, and more.
At the bottom of the results that are key word was the SERP analysis. This broke down each URL in the search results page, even however KWFinder and Moz Guru equally offer a more comprehensive breakdown in this respect. SpyFu focuses on monthly cost, which may or might not be important to your small business. Results such as the Advertiser History chart, a long list and complicated diagram of the advertisements appearing on this search page as time passes, was somewhat too in the weeds for me as a novice SEO instrument user. But for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Sift Science Spyfu
With SpyFu Kombat you can look at overlapping and site Certain keywords For up to 3 sites. For your PPC version you may also find a chart which goes over a span of a few years demonstrating that the overall amount of keywords being bid on by all 3 sites. You may also rollover the chart to see key words specific to just 2 of the sites if you feel the 3rd site might not be doing as great a job (or vice versa) as 2 of the other websites. It is going to also show you the PPC budgets of those sites as well as the number of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle chart it will show you that the Keywords in whatever bucket you click. You can view and download those key words for your use. As you can see I’m on the ads tab but the choices are similar once you click on the organic tab (on the top box, the natural one on the underside shows you total organic keywords).
Switching between the natural tab and the ppc tab (also as the Overall # of organic keywords + PPC advertisement budget must also give you an idea of which of the larger sites are more into the PPC or SEO side of things which can be a good barometer to check at if you happen to be focusing on a single area on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain name on the home page and also are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a site might break out parts of the principal domain, perhaps a good spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to complete Keyword Ad History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a link to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Sift Science Spyfu
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with minimal search volume, CPC, problem score, and monthly price. All these are SpyFu’s four main metrics where key word research is concerned. On the left of this desk are either the key words you have researched and grouped yourself, or high keyword group tips from SpyFu. On the top right of the table you can subsequently add selected keywords to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its profound link between SEO and customer relationship management (CRM). In the List Builder tab, there is a Top Lists segment with targeted lists of domain names and keywords like”Assets Which Spend the Most On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the options.
Next to Top Lists, there’s a dedicated Business Leads tab. This essentially acts exactly the same manner as a search: You enter a place, key words and businesses, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of leads with this website’s monthly advertising budget and accessible contact information that can be exported into your CRM or direct management system. I’d love to see SpyFu proceed a step further with this and integrate its SEO lead lists directly using a platform like Salesforce$75.00 in salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a beta lead generation instrument, but that is the closest any optimization product I tested comes to what SpyFu offers.
But, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups . The templates can be downloaded by users from the SpyFu site and upload into an AdWords account.
The system also includes deeper SEO campaign management With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated keyword study and rank monitoring in a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then include a new job. It’s the only and greatest example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose You ‘ve identified and start tracking that keyword ranking changes and reports back together with weekly domain positions. Using the webpage, I was also able to set up custom SEO reports in a few simple steps: Enter a domain name and choose if to conduct a document on SpyFu’s suggested custom key words or domain keywords. I entered my five custom key words in a field, chose up to five competitors’ URLs, then was given the option to run either a one time report or a recurring monthly report.
That sort of analysis is just another area where SpyFu stands outside, as it also has a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument built an interactive information visualization that revealed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls for a”keyword world,” list CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This study breakdown is another feature which helps unearth ways for you to gain an SEO edge on the competition. Sift Science Spyfu
With the SEO functionality of its Solution, SpyFu has introduced a research tool named Nacho Analytics, which offers access to the internet analytics of sites. Through this platform, you can view search-engine behaviour , time-of-day traffic, and sections.
Keyword Ad History
Keyword Advertisement History will show you, through color bars, how often the Key words appeared in a domain PPC campaign along with any modifications in the ad copy (all of which can be exported to excel). It reveals that a year’s worth of information up front and goes back to 2006 through the Bonus History Button.
So it is fairly straightforward, which is what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here is the advertisement history of the key word”, plain and simple. Normally, if you see a keyword being advertised on by a PPC advertiser consistent then you can look to apply that ad copy technique to a niche market of that keyword that is bigger. If I were advertising for”hotels in Oklahoma” I would pay attention to that which ad copy was successful, over time, for this main/core keyword”resorts”.
Domain Advertisement History
Except it reveals the, domain Ad History is similar to Keyword Ad History Key word history of a domain.
This instrument is useful in looking at keywords that have been successful for Your competitors (or larger players in your niche) and which ones that they tried and left (which may be ones that you avoid from the gate). All of this presumes the domain you are researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses word relationships, Publicly available keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you input. You could also filter from CPC, search volume, as you can see, and you can exclude keywords.
For me, I prefer to use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a research instrument versus a research tool. Sift Science Spyfu
Pricing and Plans
As I just mentioned, SpyFu’s Fundamental plan begins at $33 each Month when billed yearly (or $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search results. All plans have an infinite number of backlink , key word, keyword group, domain, and comparison search results along with data export. The functionality that you get with SpyFu for your price is a significant element in the reason we gave it an Editors’ Choice, and the search volumes make the tool much more appealing for ad hoc study that is keyword.
That’s not to mention SpyFu does not cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed yearly ) lumps contacts and leads to 500 and weekly monitored keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has really slashed on its pricing.
I find that their tools pretty helpful for research that is competitive. I don’t use Their Keyword Smart Search as explained above but the amount of information which They provide (in a simple fashion) at the price points that they provide is very A combination that is wonderful. SpyFu makes its way Every project. Sift Science Spyfu